With the phenomenal rise of the internet and blog websites, it’s now easier for architects to expose their work to a larger audience. It can significantly impact your business and help you in various ways.
By combining aesthetically beautiful photographs and engaging writing, you may use various platforms and formats to develop a solid online presence and a strong brand image, reputation, and trustworthiness.
A successful architectural blog can help you obtain valuable client feedback, expand your following, and establish your field expertise across many online communication platforms. However, writing about architectural theory and designing something are two distinct things.
Theoretical architecture may interest a narrow range of people, including other architects, industry experts, writers, engineers, and academics. If you wish to attract a diverse audience of readers, your blog needs to cater to a broader demographic. The most OK blog focuses on subjects that readers can identify with.
Your blog should provide your viewers with an easy-to-navigate location to keep up with your corporation’s latest advancements and company activities. It’s easy for them to learn about your most recent projects, go through photo galleries, see your sketches, and learn about your brand and business by checking out your portfolio and other corporate information.
In this article, let’s look at what blogs are, how they work, their benefits, and your actions to develop a successful architectural blog.
How to develop a successful architectural blog
- Experimenting with already completed projects
If you have visited many architecture websites, you may have found a lot of beautiful portfolio photos but very little written information to go along with them. For example, consider writing a blog post about one of your earlier initiatives. It’s essential to explain to your audience how you came up with your ideas, created the drawings, and finally brought the project to fruition.
Post relevant images and illustrations. Describe any challenges you had and the solutions you came up with.
Let your imagination run wild. Please do some research and talk to other architects involved in it. Describe any significant local events that influenced the building’s development.
You can find examples of Sheppard Robson architecture on their 75-story site. First-person interviews form the basis of each project evaluation. It’s worth checking out.
- A day in the life of your practice
When you show off your work, you’ll win over potential customers. People are also curious to learn more about the architects behind the magnificent building designs they see.
It’s possible to open the doors to your architectural studios and offices by writing blog posts.
This helps break down barriers between you and your clients and provides your business with a warm and welcoming feel.
- Recommendations from satisfied clients
If so, have you recently been complemented by a client on how well you handled the design of their new house or business complex? Ask them whether they’d be open to an interview and a tour of the new building if that’s the case! Allow them to answer a few questions and write the bulk of the blog article themselves.
It’s an excellent opportunity to show off your work differently. More than that, it provides the end project with context and a story focused on the client.
Make a list of all the reviews you currently have on your website. Imagining them in a conversational tone and accompanying photos will give you a sense of how enjoyable this post will be to read.
It’s easier for customers to relate to a company’s products when they learn more about the people who make them. Please don’t conceal your architects’ qualifications in terse bios. Instead, begin by providing them with a platform on your blog. Showcase their unique skills, characteristics, and life experiences.
Explore their design philosophies to understand better what they’re all about. For example, you might set up an account for each of them on the site and let them contribute a post once a month on topics like personal design notions, favourite contemporary styles, and current events related to architecture. Do not confuse a blog entry with an official ‘About’ page. Instead, you can delve into greater detail with a blog and be more expansive.
- Planned Architects’ Blog Posts
An architect’s life is full of ups and downs. In the minds of your prospective clients, you might establish a different perspective, but in reality, it’s completely different from the journey. So please write a few posts about what it’s like to be an architect in the real world.
Talk about your career and personal life in a light and amusing way. Your readers want to know how you ended up as an architect. Tell them about the difficulties you usually encounter. It’s essential to write about the folks you’ll be working with. Highlight your favourite types of projects and how it feels to watch a building you planned to fruition.
- Local architectural styles
To be an architect, you’ll have a good idea of the most important architectural landmarks. Write about these structures on your blog to demonstrate your skill and knowledge.
To find out who lived or owned these buildings, do your best to dig out some interesting tidbits.
These blog postings will indicate that you are well-versed in your local area and possess a deeper understanding of architecture. Architects that demonstrate a thorough understanding of their field and a familiarity with the region and its particular difficulties impress clients.
- Exhibitions and events in architecture, both locally and globally.
Architecture-related exhibitions and events might provide great content for a blog article. Share your impressions and photos of events you were able to attend if you could do so.
As an alternative, you might comment on upcoming exhibitions that you’ve been aware of. These can have a local, national, or even global base of operations. Gather some information on the event and explain why you think it’s worth attending.
- Architecture-related tours and sites you’ve visited.
With a human touch, business blog entries shine. Your readers will better understand you as they learn more about your interests. Working as an architect will allow you to see many diverse locales, whether local or more distant and worldwide in scope.
Write about these locations on your blog! Your clients may be based there, or they may be sites they visited while on vacation. Each post should connect to architectural elements you’ve seen or worked on. Maybe you went to Paris a few months ago with your wife and kids.
- Architecture-related developments
Complimenting current events in architecture can also demonstrate your thorough knowledge of the industry. For example, you and your coworkers may have recently discussed a narrative on the drawing boards.
In the Guardian’s Art & Design blog, an excellent example of a newsy blog post can be found. Have architects devolved to the level of cardboard? When reading an article like this, readers will have a lot to ponder. Either the news is boring or bizarre, wacky and beautiful.
- Articles expressing one’s views on architecture
As an architect, you’ll have your design theories and perspectives on the subject of architecture. Your site is the ideal platform to communicate these opinions. If you believe that it is crucial for your readers to know and understand your views on specific topics, consider writing a series of opinion pieces.
As a profession, architecture is not insulated from the rest of society. Like other industries, it is motivated by economics, social trends, politics, scientific advancements, etc.
Consider the influence that these experiences have on you and your clients. It’s also important to consider how you may address them.
It’s not a blog article, but it shows how essential issues connected to design may be studied and written about and be fascinating to both fellow architects and potential clients.
The following are some of the world’s most notable and exciting structures
Some of the most well-known design blogs on the internet are devoted to presenting the world’s most intriguing things. These messages are shared widely on social media and provide an image-heavy distraction for those interested in design and creativity.
Architects’ practice websites can also benefit from this popular design pattern. For example, write a blog entry about the buildings that have impressed you recently. You can share your comments about photographs you’ve taken (with correct acknowledgment and permission) on the internet!
Foreign architects’ restorations and projects
Most of your practice work likely includes restoring historical buildings or converting an existing structure into something else. You can demonstrate your expertise in these endeavours by writing about them on your website or blog. Even if you’re concerned about promoting your national competition, you can write about the efforts of others, including those from beyond your country.
A fantastic example is a blog post about converting a 100-year-old Greek stable into a vacation home. The post is well-balanced, having both spectacular visuals and helpful text.
Contacting other specialists worldwide and getting their input on your initiatives are possibilities.
As an architect with global connections, you’ll be viewed favourably by prospective clients as someone who is both knowledgeable and sophisticated. Whatever the truth, it gives them confidence and excitement, especially when working with you on future architectural projects of similar scope.
- Interviews with notable architects and designers
Now and then, the prospect of sitting down to write or update your blog is just too much to stomach. An excellent opportunity to use an interview blog article is one of my favourite blogging topics.
The interviewees can be other architects or practitioners in adjacent sectors like interior architecture or urban planning.
Email is the most convenient method, as you can copy and paste their comments into your blog article. If you can’t meet in person or converse on the phone, you can write up a general synthesis of what they said in your own words and include quotations.
When you interview a person, you’re writing a “guest post.” You’re relying on the work of others to generate the bulk of your content. Fans gain more exciting reading material, and an interviewee gets some notoriety from the interview.
Landscape and interior design studies about the architectural design.
All aspects of a building’s design and construction are interconnected. For example, a building project can benefit from the expertise of other designers, such as interior designers and landscape architects.
Describe to your readers how you and these other experts collaborate on a project in your blog posts. You may also exhibit some of their work, perhaps with photos and descriptions, to highlight what they’re up against.
Inquire about an interior designer’s process for working in the area you’ve designed. Inquire with a landscaping professional about customers’ considerations in mind.
- Spectacular furnishings and decor
This is a logical extension of the initial idea. In most cases, the structures you build become places where people live and work. Decorate the interior with their taste and personality. They’ll put furniture in there, but their touches on the walls.
Make this final step clearer to potential clients by focusing on what you like the most. For example, many unique pieces can be found online, from strange rocking chairs to arachnid-inspired furniture to unusual trade fair stands to fun boutique hotel décor.
With this in mind, you can compare your architectural designs and well-known furniture items.
Some of the finest architects’ biographies
A fascinating personal story may be found behind nearly every great creative mind, past and present. You might want to consider some influential figures in architecture and learn more about what made them the people they became. There are plenty of instances of triumph over adversity in the news. Include your observations and judgments.
For example, you may discuss the moment when a client brought up a leaky ceiling in one of the structures. “That’s how you know it’s a roof,” a well-known architect is said to have responded.
Even a brief look into their life is fascinating because of his fascinating career tribulations, tragic love affairs, and various masks he wore.
As a result, celeb magazines are so widely read and favoured. So make the most of this instinctive human tendency. Zoom focuses on an odd aspect of a life story that piques your readers’ interest.
Describe the principles that guide your design decisions.
For some reason, “the taller the skyscrapers in London go, the worse their morality.” For architects, this is not an exception to the rule.
Make it clear to your readers what you believe in regarding architecture. For example, does your drawing board shake when you think of Constructivism and Functionalism? What may be the reason behind this?
Make it a point to share your philosophy with your audience. You need a solid architectural background to attract new clients.
How architecture might serve specific groups within society
Many of your potential clients will come from groups of people who have unique building design needs. The disabled stand out as the most evident example of this. Keep in mind the accessibility tasks you’ve done in the past.
Please describe how you improved their quality of life by creating or modifying structures and their interior/exterior environments. If you were able to meet someone who could provide some insight into the struggles they encounter daily, be sure to mention them in your account.
Blog posts like “Architecture for Recovery” from the industrial design journal Core77 are excellent examples.
You might also write about the underprivileged, the elderly, the mentally ill, homeschoolers, or followers of a particular religion.
- Architecture and nature
When it comes to your work, do you consider the impact on the environment? Are you a member of any local environmental organisations? When it comes to architecture, how can it help the environment?
You can address these queries in a blog post and others like them. Many people today are concerned about environmental issues, and they expect you to know how architecture and the environment may live in harmony.
Let’s talk about some of your previous eco-friendly design initiatives. Your ideas on innovative technologies that could soon become commonplace in business and residential buildings are welcome.
- Competitions that provide rewards
You may get your readers more involved in your blog by holding contests. Depending on your level of passion and the types of individuals you wish to invest yourself in, they can be simple or complex, short-term or long-term. The prize for the winner can be whatever your core readership will benefit from, so make sure it’s something they’ll enjoy.
Readers can, for instance, be asked to send in photos of the region’s most distinctive structures. For the winning photo and the runners-up, you announce the winner in a separate blog post and a link to each one.
Blog post series like this can be found in the 3rd Annual Playhouse Design Competition. To be evaluated, the work of 208 designers from all over the world was submitted. The blog article provides an overview of the selection process and images of the panel of judges in action. It also features a gallery of the top contenders.
You can open your competition to the general public, just as stated before, which was geared towards designers. This generates more postings, excitement, and chances for social media sharing by using knock-out rounds (like in the World Cup of soccer).
- Architecture humour
The best method to connect with your readers and potential clients is to show off your sense of humour and playfulness from time to time. For example, architectural stories and photos might make your visitors laugh so hard that their eyes water, or at the very least, make them grin.
Invite coworkers to tell their stories, too. Think about the funny things you talk about over the drawing boards and see if you can turn them into a hilarious post.
Consider hiring a cartoonist from your architectural firm to produce a monthly cartoon about architecture. Find photographs of wacky structures, strange public areas, and destructive architectural projects. Post your experience about your career to create your favourite piece.
Try out some of these ideas on your company’s blog. Don’t be hesitant to play around with various styles, subjects, and forms from time to time. In fact, bloggers who succeed need a high level of imagination and ingenuity.