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Animation Pricing Calculator - free Cost & ROI tool by XO3D Labs

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XO3D LABSAnimation Pricing CalculatorAll ToolsStart a project
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Configure your project
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Animation Parameters
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\n Live estimate\n Rough guide only\n
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Animation Type
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Product CGI Film
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Hero launch / campaign film
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Brand Motion
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Identity & visual language
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Mechanism / Explainer
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Feature callouts & teardowns
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Social Format Pack
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Multi-platform cut-downs
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Investor / Stakeholder
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Pre-manufacture from CAD
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Animation Style
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2D Motion
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Flat & graphic
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3D CGI
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Photoreal product
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3D + Live
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CGI composited
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Character
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Rigged animation
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Quality Level
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Standard
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Good quality - social & e-commerce use
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High
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Premium - campaign & launch ready
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Ultra / Broadcast
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Broadcast quality - agency & trade
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Duration
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\n Animation Length\n 30s\n
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\n 5s1min3min5min\n
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Project Complexity
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Simple
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1 product, minimal env., basic motion
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Medium
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Multiple angles, custom env., motion design
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Complex
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Mechanisms, particles, advanced lighting
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Assets & Revisions
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Products / assets
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Unique objects to build
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Colourway variants
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Additional colour renders
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Revision rounds
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2 included as standard
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Add-ons
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Sound Design & Music
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Custom score or licensed track + SFX
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Still Image Library
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15-30 hero renders from same build
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360deg Interactive Viewer
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Web-embedded product viewer
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Social Format Cut-downs
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9:16 / 1:1 / 4:5 from master
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Rush Delivery (<2 weeks)
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Priority scheduling +30%
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AR Model (USDZ / GLB)
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App-ready augmented reality
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Voiceover
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No voiceover
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Music / SFX only
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Standard VO
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Professional talent - UK / US
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Premium VO
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Named talent / celebrity voice
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Estimated project range
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£6,000
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£10,000
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Rough guide only - Actual quote depends on specific brief
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Approx. day rate equiv.
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£1200 - £1600 / day
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Estimated timeline
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4 - 7 weeks
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Cost breakdown
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\n Base animation\n
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£6,000 - £10,000
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\n \n Total estimate\n
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£6,000 - £10,000
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What's driving this estimate
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Animation type
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Product CGI
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Style
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3D CGI
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Quality level
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High
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Complexity
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Medium
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Duration
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30s
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Assets
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1 asset
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Add-ons
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0 active
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Two revision rounds included as standard
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All XO3D projects include two rounds of revision. We use Frame.io for timestamped annotations - no email chains. You have selected 2 rounds as standard.
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Assumptions used
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Indicative production range
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The estimate uses the selected product cgi film, 3d cgi animation, high quality and medium complexity to create a buyer-side budget range of £6,000 - £10,000.
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Source material is available
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The model assumes product references, dimensions, brand guidance and approval access are available before production starts.
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Reuse is part of the value
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1 colourway and 1 asset are priced as one connected production, so modelling, lighting and scene setup can be reused rather than rebuilt each time.
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Revision scope is clear
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2 revision rounds are included in the estimate. Late concept changes, new scripts or new product variants should be re-scoped before sign-off.
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Quote risks to check
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Incomplete product data
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Missing CAD, dimensions, colour references, screen UI or material samples can push modelling and look development outside the first range.
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Unclear usage formats
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A single master film is different from a launch pack with paid-social cut-downs, PDP loops, retail screens and stills. Confirm channels before quoting.
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Approval path
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If legal, engineering, retail or product teams all need sign-off, build those review points into the quote and timeline.
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Next checks before briefing suppliers
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Lock the deliverables
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List the master animation length, aspect ratios, stills, cut-downs, captions, VO, sound and any AR or 360 outputs before asking suppliers to price.
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Gather source files
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Prepare CAD or model files, product dimensions, finish references, brand rules, UI artwork, pack shots and any existing campaign examples.
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Confirm the approval route
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Name the decision makers, feedback rounds and hard dates. A realistic review path protects the timeline more than a rushed first quote.
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Ask for assumptions with the quote
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A useful supplier quote should explain what is included, what would trigger extra cost, which assets can be reused and where the biggest risk sits.
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Want an accurate quote for your brief?
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This calculator gives you a ballpark range. Tell us about your product, your timeline and your brief - and we will come back with a considered approach and a realistic scope before anything is agreed.
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XO3D Labs

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Estimate disclaimer
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\n This calculator provides a rough guide based on industry benchmarks and XO3D's typical project ranges. Prices vary significantly based on brief complexity, number of unique assets, specific material requirements, and production timeline. Voiceover talent, music licensing, and bespoke sound design can significantly increase overall costs. This estimate is not a quote - contact us for an accurate proposal specific to your brief.\n
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ANIMATION PRICING ESTIMATE\nGenerated 24/08/2026 - XO3D Labs\n\nESTIMATE\nPrice range: £6,000 - £10,000\nTimeline: 4 - 7 weeks\nApproximate day-rate equivalent: £1200 - £1600 / day\n\nSELECTED BRIEF\n  - Animation type: Product CGI film\n  - Style: 3D CGI animation\n  - Quality: High\n  - Complexity: Medium\n  - Duration: 30 seconds\n  - Products / assets: 1\n  - Colourways: 1\n  - Revision rounds: 2\n  - Voiceover: No voiceover\n  - Add-ons: None selected\n\nCOST BREAKDOWN\n  - Base animation: £6,000 - £10,000\n  - Total estimate: £6,000 - £10,000\n\nASSUMPTIONS USED\n  - Indicative production range: The estimate uses the selected product cgi film, 3d cgi animation, high quality and medium complexity to create a buyer-side budget range of £6,000 - £10,000.\n  - Source material is available: The model assumes product references, dimensions, brand guidance and approval access are available before production starts.\n  - Reuse is part of the value: 1 colourway and 1 asset are priced as one connected production, so modelling, lighting and scene setup can be reused rather than rebuilt each time.\n  - Revision scope is clear: 2 revision rounds are included in the estimate. Late concept changes, new scripts or new product variants should be re-scoped before sign-off.\n\nQUOTE RISKS TO CHECK\n  - Incomplete product data: Missing CAD, dimensions, colour references, screen UI or material samples can push modelling and look development outside the first range.\n  - Unclear usage formats: A single master film is different from a launch pack with paid-social cut-downs, PDP loops, retail screens and stills. Confirm channels before quoting.\n  - Approval path: If legal, engineering, retail or product teams all need sign-off, build those review points into the quote and timeline.\n\nNEXT CHECKS BEFORE BRIEFING SUPPLIERS\n  - Lock the deliverables: List the master animation length, aspect ratios, stills, cut-downs, captions, VO, sound and any AR or 360 outputs before asking suppliers to price.\n  - Gather source files: Prepare CAD or model files, product dimensions, finish references, brand rules, UI artwork, pack shots and any existing campaign examples.\n  - Confirm the approval route: Name the decision makers, feedback rounds and hard dates. A realistic review path protects the timeline more than a rushed first quote.\n  - Ask for assumptions with the quote: A useful supplier quote should explain what is included, what would trigger extra cost, which assets can be reused and where the biggest risk sits.\n\nThis is an indicative planning guide, not a formal XO3D quote. For a project-specific proposal: https://xo3d.co.uk/contact-us/
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Product CGI Film
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30s
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High quality
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Not a formal quote
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XO3D Labs

About Animation Pricing Calculator

Animation Pricing Calculator is a free, browser-based tool from XO3D Labs. Estimate product animation cost across type, style, quality, duration, assets, colourways, voiceover and add-ons, with price range, timeline, assumptions, quote risks and next checks. It is built for brand, marketing and product teams, runs entirely in your browser with no signup or install, and is one of 70 free tools in the Labs suite.

What it does

Animation Pricing Calculator estimates the likely cost of a product CGI film or motion asset from the animation type, style, quality bar, complexity, duration, number of assets, colourways, revision rounds, voiceover and selected add-ons. It shows a live price range, timeline, cost breakdown, assumptions used, quote risks and next checks before briefing suppliers.

How to use it

Choose the type of animation, production style, quality level and complexity, then set the duration, product count, colourways, revisions, voiceover and add-ons. The result updates in the browser first, and the animation estimate PDF downloads instantly.

How to read the estimate

Use the price range as a buyer-side planning guide, not a formal supplier quote. The assumptions, quote risks and next checks show what source files, deliverables, approvals, usage formats and scope changes need confirming before XO3D or another studio can give a project-specific proposal.

Frequently asked questions

What does Animation Pricing Calculator do?

Estimate product animation cost across type, style, quality, duration, assets, colourways, voiceover and add-ons, with price range, timeline, assumptions, quote risks and next checks.

How accurate are the estimates?

The figures are indicative, based on typical industry rates and the inputs you provide. For a precise, project-specific quote, contact the XO3D team.

Is Animation Pricing Calculator free to use?

Yes. Animation Pricing Calculator is completely free, with no account, login, trial or paywall. It is one of 70 free tools published by XO3D Labs.

Do I need to install anything or sign up?

No. The tool runs entirely in your web browser on desktop and mobile - there is nothing to download, install or sign up for.

Who created this tool?

XO3D is a UK-based product CGI studio headquartered in Stevenage, working with brands across the UK and internationally. XO3D Labs is its free tool suite for the CGI and product-marketing community.

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