Designers and brands can use augmented reality (AR) to enhance creative work, provide entertainment, or improve society in various ways.
AR is being tested by tech giants like Microsoft, Google, Apple, and everyone from children’s books to video games. AR is becoming more accessible to the general public thanks to the proliferation of free content creation apps. To learn more about what the Asus Zenfone AR can do and how it will help democratize technology that is currently too expensive or out of reach for most of the population, we took a closer look at the device.
Check out the interview with Blend Media’s Damien Hollier to learn more about the accessibility of augmented Reality and Virtual Reality. Is virtual Reality reaching its peak too soon?
What is Augmented Reality, and how can you use it for your content creation? All of these questions are answered in this feature.
What Makes Augmented Reality Entail?
Given the recent buzzwords, it’s essential to know precisely what augmented Reality (yes, it’s gone beyond QR scanning) can do for a user compared to mixed Reality and Virtual Reality.
Real-time computer-generated enhancements are layered on top of existing Reality and physical objects in augmented reality. AR is a technology that overlays computer-generated images over the user’s actual surroundings when it comes down to it. 3D models, videos, and information are common forms of these images.
Depending on the experience and the hardware you’re viewing it on, the way this is overlaid will vary. Using your phone’s camera, you can add digital elements to what you see through the lens. However, it has also been used to guide people through places by adding virtual signposts that give directions or in art galleries to bring up information on artworks as you look at them ‘through your phone.’
Virtual holograms and real-world objects can be interacted with using mixed Reality. Mixed reality devices are said to make it possible to treat virtual objects as accurate from the person’s perspective, using MR devices, even though this is precisely what augmented. The digital illusion, in essence, is more difficult to dislodge.
As with virtual reality (VR), an entirely immersive experience, AR differs from augmented reality (AR). Using virtual reality headsets and gloves, the user can interact with a computer-generated 3D image (or, more often, an entire environment) in a way that appears to be accurate, but it’s a very isolated experience.
How Does Augmented Reality (AR) Function?
Headsets, tablets, smartphones, and even PCs can all be used to enhance the experience of augmented reality (AR). In addition to software, sensors, and digital projectors, the devices themselves can create digital displays on real-world objects.
There are numerous ways to create and consume augmented Reality. Examples include Google Glass’ 2D image display and Microsoft HoloLens’ 3D image embedding in the environment. AR content creation for small businesses, education, and a wide range of other industries is made possible by apps like Blippar, Zappar, and Aurasma and existing smartphone apps and games like Snapchat and Pokémon Go. A camera in “scanning mode” is used in the AR process. To use some AR creation apps like Blippar, you’ll need to point the scanning camera at various objects in the room to build a database of shapes and corners in the space.
It’s a lot of work for the developers, and the system has to deal with thousands of different target images at once, which can cause problems in the software.
We all use AR regularly without even realizing it. For example, Snapchat’s selfie filters and 3D world lenses and the AR Studio app on Facebook uses the fundamental augmented Reality (AR) to create face masks and animations activated by motion, facial expressions, and a user’s surroundings.
In What Ways Is AR Being Put To Use In The Real World?
Understanding the technology and how it works are helpful, but it’s essential to look at how AR can improve and change the world of work. There are countless uses for Augmented Reality, but the technology hasn’t yet been widely adopted outside of marketing. ARKit, Apple’s recent development, makes it easier for developers to offer augmented reality capabilities in their apps without developing the augmented reality system. Still, it’s only available on expensive Apple devices (currently in beta). If you’re curious about Apple’s augmented reality plans, check out Macworld UK‘s latest rumour roundup.
Google’s Project Tango, the company’s core AR technology, is another major player. ASUS ZenFone AR, a smartphone that can be pre-ordered in the UK with a release date of the end of this month, features Google’s Project Tango (Augmented Reality) and Daydream (virtual Reality) offerings.
On the surface, this may not appear to be exciting, but it is a sign that AR and VR are becoming more accessible to the general public rather than just those with deep pockets. It’s not cheap to buy a smartphone in the UK, but once you have one, a whole new world of augmented reality and virtual reality entertainment is at your fingertips.
Tango is Google’s effort to create a set of sensors and computer vision software that can be used to create immersive AR experiences. Using motion tracking and spatial memory, the Zenfone AR app can create an interactive world seamlessly integrated with your real-world surroundings, just like other AR apps. However, the phone is also compatible with Google Daydream. A significant upgrade from Google Cardboard is the latest version of Google’s virtual reality viewer headset for mobile devices. There are many Daydream apps and games available for the Zenfone AR, including Netflix VR.
First revealed at CES this year, the phone’s advanced sensor array was kept under wraps, with only “this summer” as the only UK release date given. With an expected release date between August 28 and September 1, you can pre-order from Asus for £799.99. Lewis Painter at Tech Advisor, a sister site, was able to get his hands on an Asus Zenfone AR phone for a review. See what he had to say about it.
The HoloLens was released two years ago, and Microsoft has since revealed a new prototype that looks like a standard pair of thick-framed glasses, suggesting that it could provide a less expensive product. At the Siggraph conference in August, we’ll learn more about this. A wide range of industries is currently using augmented reality (AR). These include architecture, education, gaming, film, medicine, children’s books, and the military.
Education
Young digital native minds aren’t stimulated by textbooks or videos alone, so augmented reality (AR) provides an alternative way to teach them. When purchasing AR hardware for classrooms, the ZapBox kit is a more cost-effective option than the HTC Vive or Oculus Rift, which are currently priced at a whopping $2719 for development. Students, teachers, and content providers can work together to create a personalized learning environment using software like Blippbuilder.
Volcano Activity, for example, is a Blippar prototype currently being tested in classrooms. Using the Blippar app, students can take a volcano picture and watch a 3D model erupt before accessing more information and taking a quiz.
Both Google and Zap works offer AR education resources for teachers, as well as lesson plans.
Museums are also using AR technology to enhance their exhibits. An in-gallery app test is currently underway at The British Museum, thanks to a collaboration with Samsung.
Architecture
For the most part, augmented architects use reality applications and software to create 3D virtual building models that can be viewed from both the inside and outside using an AR headset, including Microsoft’s HoloLens. On the other hand, virtual reality does not allow for the projection of digital information onto physical scale models, as AR does. AR can be used by architectural firms to digitally create a 3D model of floor plans and brochures, for example, to sell and present building projects.
Top 7 VR/AR Gift Ideas
Anyone in your life that you’ve been trying to bring into the world of Extended Reality may be interested in this article. The winter months of a pandemic year necessitate spending time indoors, but on your own, as the mercury drops. Because the holiday season is still a few weeks away, we’ve compiled a list of our favourite VR/AR Gifts that we think are perfect for introducing new users to the world of Virtual Reality and Augmented Reality.
There are still millions of people worldwide who haven’t tried virtual reality and augmented reality products. Moreover, many people are yet to decide whether or not to invest in XR hardware or continue to build their content library. It’s never been a better time to give your loved ones the gift of virtual and augmented reality (VR/AR).
The Oculus Quest 2
This headset will be the most sought-after virtual reality gift this holiday season. There are several reasons why we believe this. Powerful processing and a high-definition display are just two of its many advantages. There are several advantages to this version over the previous model. Finally, the reviews are excellent. PC Magazine’s Editor’s Choice gave it a 4.5 out of 5, which is considered Excellent. It’s “the best VR experience for $300.”
STEAM Gift Cards
The STEAM game marketplace is the best place to find low-cost, high-quality VR content. For those who prefer to give a tangible gift, gift cards can be purchased online and delivered electronically, or they can be purchased in person at many major retailers. Because of the wide variety of inexpensive games, a small amount can go a long way here. Depending on the recipient’s preferences, a single gift card purchase can yield a variety of games.
Insta360 ONE X2
Is there a photographer on your list of things to do? A 360-degree camera might be a good idea if they’re interested. Invest in a pastime that can be enjoyed personally with the help of a thoughtful gift. Advanced stabilization and a slew of selfie-centric features distinguish the Insta 360.
Minecraft’s Earth
Mobile users can now enjoy an AR version of one of the world’s most popular games (which is more than just a game). We love the fact that this gift can bring people together, regardless of age. You can use it with your kids, and it’s also great when you’re looking for a more socially isolated outing with your friends.
Tilt Augmented Reality Tabletop Game
Even though this game is still in pre-order, it’s worth the wait, and it’s still on our list of the best Christmas presents. Because it eliminates the need for elaborate board game setup and instead uses augmented instructions. Tilt Five is being marketed as “a better game night.” It includes AR glasses, an interactive game board, and an interactive wand for more fun. The delivery date is set for April of next year.
Calendar For AR In 2021
For those who are entirely unfamiliar with the concept of AR, an Augmented Reality printed product is a great way to introduce them to its potential. Calendars are excellent gifts in their own right, especially when they’re due for a refresh. With an AR layer, the recipient can return to AR repeatedly for a long time.
Picture Book or AR Photo
You can buy off-the-shelf augmented reality books or have them custom-made for the recipient. Drawings in AR books can be animated, and narration can be launched from them. It’s easy to imagine the characters from your favourite books coming to life or a grandparent reading the story to you. It’s possible to get creative with these gifts, ranging from witty visuals to priceless trophies.
Is VR/AR The Right Gift For You?
It’s understandable to be wary of trying something new after giving a gift and being disappointed by the lack of response, or even excitement, that you got in return. Virtual and augmented reality gifts don’t fall flat. Most of the time, the polar opposite is true. For all ages and audiences, XR gifts are sought-after and appreciated.
Consider your target audience and price range as well. Are you looking for a secret Santa pool for your workplace? Is it a romantic partner? You or a member of your family, depending on how much money you have to work with and how much you’re willing to invest, you’ll have different options.
You also have to consider the extent to which technology plays a role. This is just one example of how Augmented Reality (AR) can enrich a child’s Storytime and expand their horizons regarding what modern technology has to offer.
Whether it’s virtual reality or augmented Reality, what’s Content or Hardware?
When virtual Reality’s initial ‘wow’ factor wears off for new users, it can be challenging to keep them engaged. It will help if you are looking for a gift that can be passed down for generations. Make sure you get a headset with a strap if you’re looking for a cheap option. User-facing devices are best used for one-time demonstrations rather than long-term relationships with the products they demonstrate. If you’re looking for a headset or content to go with a specific game or experience, look for content that has multiple stages or provides an experience that your recipient will want to replay or revisit.
There are many ways you can give the gift of choice, whether in the form of hardware or experience-based content. Consider a retailer gift card so that your recipient can select the headset of their choice. Personalization is also available in a content marketplace like STEAM. Check to see if the retailer you’ve chosen offers more than just a few limited options to give you the opportunity you’re looking for.
Fun is real, but you should also look for a printed product that can be enjoyed without the digital content, such as a comic book. There should be no need for an electronic device to interact with books given to children in particular. In the end, we believe this is what makes AR books so unique; they bridge the gap between traditional communication and cutting-edge technology.
Gaming Gifts For Non-Gamers: VR/AR
A person who doesn’t enjoy gaming might not be the best candidate for a gaming credit card. VR content is now so much more than just another gaming platform.
Travel simulations, effective relaxation techniques, workout routines, and art creation are just a few of the features available to users. Students can go on virtual field trips to places like the bottom of the ocean and the surface of Mars.
Additionally, in 2020, we’ll need stress management techniques that can be used at home. Given this context, virtual reality and augmented reality (VR/AR) gifts have become more useful than ever before.
Experts In VR/AR Hardware And Content
The lack of mainstream awareness of Extended Reality products is a significant roadblock to their continued development and adoption. As a result, we at Stambol are eager to get involved in any form of XR evangelism, including giving gifts.
Feel free to ask for our assistance in introducing XR or spatial computing to anyone in your organization. Our group of professionals has worked in a wide range of industries and positions of authority.
Wrapping Up
It would be an understatement to say that the field of AR is still in its infancy. It is rapidly growing; so, there will be more fantastic products and applications in the future. Finding a reliable source of tech news and events is a great way to stay updated on current trends.
While this list may not be comprehensive, we hope it provides some inspiration for the augmented reality fanatics in your life.
