Digital commerce has exponentially grown over the years. Consumers find it more convenient to shop online. The retail market has been at the highest level, thereby resulting in boosting the generation of revenue. E-commerce might promote their goods or act as a common platform for exchanging the goods developed by other companies. The perfect examples of the latter can be Amazon and Flipkart.
With the increasing competition in the online retail marketplace, it has become imperative for online retailers to indulge in creative marketing strategies to increase customer footfall. Mobile commerce can be boosted through AR and VR technology, three-dimensional tools and digital marketing filters.
This helps to create a better customer experience, thereby resulting in long-term engagement on the website. The different types of digital marketing and three-dimensional strategies that can effectively empower the ecommerce business have been discussed in the following way.
Transform your business digitally.
Ensuring every business’s online presence is the first step toward digital transformation. The objective of digital presence helps to provide a very comfortable and convenient experience to the ultimate customer. Customer experience becomes the point of differentiating between different retailers when the products dealt with by all of them are the same.
The development of websites and applications is the first step in this direction. It helps to develop different types of channels for product distribution. Digital transformation is an effective way to overcome the limitations of physical business.
Steps to incorporate digital transformation
Digital transformation cannot be executed in just one single step. Different types of strategies have to be built for an effective digital transformation. The same has been given in the following way:
- Collecting data and analytics with respect to the customer’s demand and preferences, including the existence of competition, is essential for deciding the strategy.
- Identifying your own goods and developing a customized strategy for the promotion of the same is equally vital for the company’s growth.
- Conducting online surveys is also a method to entice customers’ demands over time.
- Incorporating these inputs for redefining the customer experience is the goal of digital transformation.
- Development of Creative digital marketing strategies with the help of three-dimensional tools and CGI Can attract customers and help to develop a distinctiveness.
- Make sure you have a system in place that helps calculate customer engagement, such as ERM.
Incorporation of CGI
Taking a first-mover advantage before your competitor in this business is essential. Customer engagement can be enhanced with the help of an easy interface that keeps many viewers and customers intact. This engagement can be promoted by developing three-dimensional visualisations to promote your product. Augmented Reality can be used to convert your original JPG product files to animated and digital files. It might be an expensive concept and also time consuming, but it offers long-term returns for any business.
You can visualise and create creative representations through GIFs, presentations, animations and transitions to your website to make it much more interactive. Adding three-dimensional widgets, tag lines, smart graphs, and charts can also help grab customers’ attention.
Once you have developed these three-dimensional products, you can use the same across your digital and promotional campaigns on your website and applications. You can also develop digital flyers and templates and distribute the same to customers for better promotion. This is one of the best methods to increase the interactiveness of a website. The same idea of a product and the service can be delivered in a minimum time to the user. This will promote the retail business by leaps and bounds and multiply revenue growth.
Create a much more personalized and three-dimensional experience
When a customer purchases products like furniture or a mobile phone, he must view the product from all sides. It can be easily examined in a physical product purchase, but purchasing the same through eCommerce websites is challenging. It is time for these channels to upgrade themselves by providing a better and more personalized customer experience. The successful incorporation of three-dimensional technology can provide a basic experience.
With the help of three-dimensional technology, a Holistic view of the product can be made available on the channel. A customer can understand the product’s dimensions and view from all sides. This helps to understand how the product can fit into a surrounding that might be hard to get otherwise, Especially when the purchase is being made online.
Three-dimensional visualisations help increase the customer’s satisfaction and confidence to make a purchase. Not only this, but also this has reduced dependence on returns and exchange options available on the eCommerce website. The utility expected to be obtained from the product can be easily calculated against the features.
This increases the sales of the business and therefore results in 10x growth of revenue and customer satisfaction.
What do the statistics say so far?
Incorporating these specific strategies in the development of retail business has just started. This market was valued at 17 billion dollars in 2015, but in 5 years, it is valued at 105 billion dollars. There Has been an exponential increase, but much more has to be covered to digitalize every business in this world. The dependence on these digital strategies is still developing. It has become possible to promote revenue by this method in the long run.
Conclusion
It can be concluded that this is one of the most convenient methods with the help of which the new generation of millions could be attracted. This Gen Z is all about Innovation and creativity. Retail must be boosted by the successful inclination towards these digital strategies, which have the tendency and the efficiency to bring the maximum return in the future. It is only with the help of integrity development of technology that the out which can be enhanced and boosted over the period.
