Video Marketing vs. Content Marketing
Online videos have established themselves as essential content marketers should use in their campaigns. The number of online videos has dramatically increased with the launch of YouTube and other video hosting services. A growing number of people have begun making videos that draw in more views.
These days, social media platforms help foster video content growth. Videos emerged as prominent mediums for people to watch because they are made to appeal to the audience with visual material.
People now routinely watch videos online. Videos are the quicker alternative for learning anything new, whether looking for lifehacks, tutorials, or current news. Online videos, therefore, make up more than 82% of all internet traffic this year.
People never grow weary of watching videos constantly.
Why Should You Care About Marketing with Video Content?
We must constantly seek out more efficient content strategies as marketers. Brands may tap into the market and gain customers immediately with the proper marketing plan.
How successful is a marketing plan, and how do you develop one?
To put things into perspective, traditional content marketing is used to rule the world. When social media wasn’t popular, blog evaluations were sufficient to draw customers. People used to take their time reading text-based content to learn things.
But as social media platforms gained popularity, internet users preferred visual content over written content. Videos are included in the platform’s enticing content, referred to as visual content.
The video statistics you should be aware of are listed below:
- Over 78% of people watch videos weekly, and 55% do so daily.
- Annual growth in video consumption is over 100%.
- Over 86% of companies employ a video marketing plan.
- A whopping 94% of marketers claim that films have improved consumer understanding of a good or service.
This information makes it quite obvious why marketers should start funding a video marketing plan for their companies.
Reasons why video content will rule the future of digital marketing
In addition to the staggering statistics regarding marketing videos, employing video content to promote your brand is incredibly successful. Here are a few factors for you to think about.
1. Faster attention-grabbing
The video is appealing. Videos currently rule all platforms when compared to their content rivals. Images are still useful nowadays, but they can’t communicate as many ideas as videos can with the audience. Images’ capacity limitations prevent them from fitting as much information into a single frame.
On the other hand, videos can offer more information quickly, and videos may need two minutes or less to deliver the same amount of data that would take seven minutes to read in an article.
Many internet users prefer watching videos for quicker and more straightforward information. Besides, overly complex terminology in publications might occasionally overwhelm readers. Videos won’t experience this, of course.
2. Extremely adaptable
Not everybody has access to particular platforms made just for displaying articles, and most platforms also need subscribers for users to keep reading a post. Social media platforms, however, don’t operate that way, and visual content is accessible to everyone without a required subscription. Therefore, long-form written content is difficult to find online, outside of certain article mediums.
The majority of places have videos. Whether they are short or long, videos may be found relatively quickly. Because of this, using video content is very flexible. If you work in marketing, you may create customised videos for each type of campaign, including landing sites, social media postings, email marketing, and customer support. You may produce very magnetic material to hook your audience with videos. For instance, employing explainer films instead of just large blocks of text on your landing pages might increase conversions.
Additionally, you may create videos for each phase of your marketing funnel. Another excellent content style to encourage your customers to continue their brand journey is tutorial videos.
3. More people like and share videos
Promoting your brand is one of your key objectives, and videos are excellent for that, which is lovely news. According to statistics, individuals share videos 12 times more frequently than text and images combined. By producing individualised films, brands are elevating their current strategy to new heights. Your users will enjoy this visual content, and your brand will benefit from it.
How-to videos are a fantastic alternative to consider. You can concentrate on emphasising the advantages of your product or provide helpful instructions on how to use it.
So-called talking head videos are another form of video that is worthwhile to explore. They are especially beneficial in the post-COVID era since they resemble face-to-face interactions. Make your films entertaining and perhaps even elicit a few chuckles. Your audience will be delighted to share it on social media if you successfully do this. You’ll want to share a video if watching it is enjoyable, right?
Give the audience something worth discussing while entertaining and educating them. The secret is to use your imagination to produce engaging, original material that offers your brand more personality.
3. Increase brand recognition
The incorporation of films can instantly raise awareness. It’s not at all overstated, unlike how it sounds. Do you realise that videos make up the majority of trending content?
People have developed a passion for video content to talk about it constantly, no matter the social platform they use. Therefore, there is a greater likelihood that a video will become a popular topic of discussion after it has reached a larger audience.
Consequently, having films can improve your chances of becoming well-known locally, if not internationally. You may reach larger audiences with just one video posted on social media. In this approach, people will learn about your new company quickly and get to know you better.
4. Increase SEO score
Additionally, having a video helps improve the SEO of your company page. Videos are simple to distribute, so once you submit them to your social media sites, they are no longer solely your property.
Online users will be able to distribute the content to their immediate families. Your videos are more likely to leave traces on numerous platforms when more people share them, and your videos spread widely.
In actuality, more shares equate to more traces. Therefore, your video is already up when the search engine tries to crawl it. It expedites indexing your material so that internet people can see it. People can therefore find your page relatively quickly as a result. The search engine box will recommend a term to your content even when the user is almost finished inputting their search.
5. Humanise your brand through video
Visual material has the power to connect people in a way that written content will never be able to. This assertion is supported by the growth of YouTubers as businesspeople. YouTube’s popularity increased due to people realising that sharing educational content enables them to forge closer connections with their audience.
It makes sense that brands would employ the same approach. They want to develop a connection with their audience through the creation of online video content that humanises their business. People are more prone to make purchases when their emotions are aroused.
Pinterest is an excellent illustration of this. They created a video for the internet that depicts what it’s like to work at Pinterest and the individuals who did the service. You can convey your story just as easily using visual content. They will trust your brand more if you give them a chance to get to know you and your business.
6. Your content becomes more consumable using video.
Long articles can occasionally turn readers away. Even though you include pertinent details and essential information, too much writing is too much. That issue is resolved with video content. You give the visitor a way to learn what to expect before they read a word by providing the article’s or post’s essential elements in easily digestible video form.
Pinterest is an excellent illustration of this. They created a video for the internet that depicts what it’s like to work at Pinterest and the individuals who did the service. You can convey your story just as easily using visual content. They will trust your brand more if you give them a chance to get to know you and your business.
7. Your content becomes more consumable using video.
Long articles can occasionally turn readers away. Even though you include pertinent details and essential information, too much writing is too much. That issue is resolved with video content. You give the visitor a way to learn what to expect before they read a word by providing the article’s or post’s essential elements in easily digestible video form.
Additionally, sharing online videos on social media sites like Facebook or YouTube enables direct audience engagement. Users may share the material, vote, and leave comments on their devices. You may improve your end-user engagement rates thanks to these interactions.
People enjoy seeing engaging material like videos and will be encouraged to interact with the content because it is simple to understand. Engagement is ultimately necessary to increase sales and brand visibility. So why not try making a film today while it would be ideal?
8. Raising conversion rates
A video marketing plan will considerably increase your sales conversion rate, bringing us to our final point. Most people would instead watch a video than read a simple essay with the same information since videos are so engaging.
Additionally, you may create videos for each phase of your marketing funnel. The TOFU method works well with tutorial videos if you need to work on increasing awareness. However, testimonial films are an excellent choice if you want to guide your viewers along your sales funnel.
Every video’s effectiveness depends on how well it serves the intended audience. This is so because each video has a call to action. It’s a sentence that encourages your viewers to act right away. However, the action will take them directly to the consideration stage, where they can decide whether to stick with your company or not.
Although a call-to-action can also be included in written content marketing, videos have a more substantial impact because viewers can listen to and read the material while the voice actor narrates it. In other words, a call-to-action in a video might have a more significant impact on your audience, increasing your content strategy’s effectiveness.
9. Your material becomes more memorable with video
The video was the most popular type of media in everyone’s content strategy in 2021. And for a good reason: It’s much simpler to recall an exciting video advertisement you saw a month ago than to recollect the specifics of a blog piece you quickly perused.
Simply put, visual context is simpler to recall. Why? People are visual creatures. When the audience can see and hear your tale, videos can help them understand what you’re trying to say. Visually enhanced content of any kind is more memorable.
The competition for the attention of your target audience is intense since more individuals than ever spend time online. You’ll be halfway there if your content authenticates your brand and engages your audience.
Using vibrant, effective colours or images that appeal to your target audience has a significant impact. Make a video that will make viewers pause and consider something, and they will likely remember your message afterwards.
10. Videos Have a Significant Social Impact
You would be significantly misled to believe that YouTube is the only place where video material is successful. Videos are also becoming much more prevalent on other social media platforms. Did you know that the second-most popular sort of material on social media platforms to increase engagement is the video? That is accurate. And that doesn’t just apply to sites for a social video like TikTok.
Video content marketing is thriving on every social media network that accepts the format, from Facebook and LinkedIn to Twitter. Even Instagram has begun incorporating videos into its platform through IGTV and Instagram Boomerang.
According to Biteable, social media video posts receive an average of 48% more views than those without, demonstrating their popularity throughout social networks. We think it would be better if you started creating videos sooner rather than later and adjusted to the future of content marketing.
11. Videos Possess Amazing Viral Potential
Do you recall the most recent Facebook post or image to go viral? Perhaps. But do you remember the most recent internet ad that went viral? Of course!
Video has a remarkable ability to captivate viewers, making it a medium with enormous viral potential. Through the years, we’ve all seen our fair share of viral marketing films, including those for brands like Old Spice, Dollar Shave Club, Will It Blend, and many others. Due to their incredible creativity, we may have even watched them repeatedly!
The fact that anyone can create a viral video is its best feature, and all you need is a little ingenuity, comedy, and good fortune. After all, a single popular video could be the thing that makes your company famous!
Takeaway
Most people have tended to turn to video content when looking for information. They provide a concise explanation, clear narration and an excellent image to aid with message comprehension. Because of this, more people now choose to watch videos than other content formats.
It’s time to upgrade your marketing tools so you can create top-notch video content for your campaign and marketers. Recently, more people have been interested in watching videos, and this trend is expected to continue in the years to come.
Make sure to provide material that is compelling to watch. After all, you’ll be in a battle for market supremacy with other companies. Your campaign’s video content arsenal is ideal. What then prevents you from producing video content?
