Virtual Keyshot World UK 2021
We recently had the opportunity to speak at the Virtual Keyshot World UK 2021 last October 14, 2021.
We were approached by Inneo Solutions, who were the Keyshot resellers we used to purchase the software, to be one of the 14 feature presenters of the event. More than 850 attendees from all over the world joined in and learned much exciting industry practices in 3D rendering.
This has been our very first feature spot – something we were both excited and nervous to do.
3D and Modern Marketing
Our managing director Alex Mann talked about “3D and Modern Marketing.”
We looked at some of the statistics in the e-commerce space and we’ve found that online shoppers have massively increased during the COVID-19 pandemic. More and more people have transitioned into the online space – 3D allows you to stand out from the competition and allow your prospective buyers a more immersive shopping experience.
A More Immersive Shopping Experience
We had been working on our new solution for online shopping – integrating 3D into the shopping cart process – allowing users to explore a 3D version of a product before purchasing, with the goal that they would be more likely to buy if they are able to interact with a product before purchase.
We noted that users were 40% more likely to complete a purchase if there was something 3D to interact with in the buying process. We were excited to unveil this new 3D product configurator software during the presentation.