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Marketing Images: All You Need to Know about Using Images in Marketing

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Marketing Images

The Internet is flooded with lots of advertisements and promotions. It often happens that those dull text advertisements turn irksome. These ads are ignored, and thus, it is essential to promote brands and products excitingly. An image can speak a thousand words. Anything without an image appears to be like a pizza without cheese. It is thus an excellent idea to market with images. Marketing is a fantastic tool that helps penetrate brands among customers.

To reach the potential, various tactics are used in marketing. To touch customers, often, their emotions and needs are targeted. With powerful images, meaningful messages can be conveyed that could help connect with customers directly and lead them to buy your product or services. This is why companies commonly use image advertising mediums to market their brands.

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The Internet contains ads and promotions, but many are plain text and easily ignored. To stand out, promoting brands and products in engaging ways is essential. An image can say a lot more than words alone. Think of it like pizza without cheese—it’s not as good! Using images in marketing is fantastic because they grab people’s attention and help brands connect with customers.

In marketing, we use different strategies to connect with potential customers by appealing to their emotions and needs. Powerful images send strong messages that resonate with customers and encourage them to purchase your products or services. Companies often rely on images to promote their brands. This is because they effectively build brand recognition.

What is Marketing?

Marketing includes tactics and activities conducted by companies to promote their brands. These tactics consist of promoting products and services to the market to meet the needs and desires of customers. By marketing, companies inform customers about their products and services. This includes various processes of creating, communicating, and delivering information about the brands and their products that are of some value to customers.

Various promotion tactics, such as digital marketing, print advertising, and commercial advertising, are used by Marketing. One of the most common marketing mediums used these days is image marketing.

What is Image Marketing?

Marketing is conveying information among customers to attract them to purchase the products. We often use images to present precise details attractively. When images are used to market a brand or its products, it is called image marketing.

Images have a better impression on customers, and thus, companies widely use them to promote their brand and communicate information about it among users. Images can do almost everything in a single shot and, consequently, are a powerful medium used for marketing. Images are commonly used both in digital marketing and print marketing.

Why marketing images?

Research shows that image-centric ads have a higher retention rate. Image marketing is the most recent marketing trend that is more likely to ensure conversions for companies. In today’s scenario, the Internet is flooded with content, and it becomes straightforward to ignore text copies. The excess of information makes them fade away unnoticed. Clutter-less and attractive images can quickly grab customers’ attention in such a scenario.

Images are precise and include just that information, which is vital for customers, so images have a better chance of being noticed. It can engage readers by delivering better information in just a single shot. Brands use images in promotions through social media channels or onboard hoardings.

Benefits of images in marketing

So, it is obvious why images are used for marketing by leading companies. Promoting your products or services using images is a fantastic way to reach desired customers. Here are some of the benefits of using images in marketing:

Images are memorable

It is a proven fact that images stick in customers’ minds over those long descriptions and blog posts. Customers are likely to see more than 5000 advertisements on average daily. Among so many advertisements, remembering a single ad can be complex. Still, if it is an interesting image, it could remain in the customer’s mind for long.

It can communicate faster. 

The images communicate effectively and quickly. Images are an essential source of communication about brands and products because they can convey almost everything in just a few words. Images can include just the precise information that is most interesting. Images are easy to consume; thus, they can effectively convey information about the brand faster and easier.

Images engage customers for much longer. 

Whether a single image about an advertisement on social media, search engine platforms, or a group of images used to communicate about a brand on a particular website, both can stick users to it. When users scroll through pages on the Internet, they are likely to move to another page in just 15 seconds. Still, when there are images on a particular page, they will indeed spend more time.

Images increase the traffic of customers. 

Whether it is articles, blogs, or tweets, when images are included, they attract more users. Articles with images can attract 90% more users. Various tweets with images are likely to receive 150% increased tweets. Facebook has also been using images to communicate with users, and the apparent reason is users’ interest in images. Users are attracted to pictures in a better way, and, as a result, more and more customers are effectively drawn to them.

Increased conversions 

While marketing products on online e-commerce portals, images play an essential role. A product with an image will likely receive more than 67% of users. An image included with a product on eCommerce portals can convey everything about the product. This can quickly get all the information about the product, like its original colour, texture, and an idea for its size. This makes users’ purchasing decisions easy and ensures increased conversions.

Types of marketing images

When marketing uses images, they are more likely to penetrate users’ minds, thus ensuring a better reach most easily. There are varieties of ways you can use images for marketing. The better the image, the more customers it could attract. Different types of images can be used in marketing. Among so many kinds of images, a handful of the popular ones are quoted here:

Branded images & graphics

Images can be anything: a straight photo of a brand or a carefully crafted digital image that is not an actual photograph. Graphics are images that are visually stimulated through a digital medium or animation. Graphics are created to add value to your brand or product on your website or for marketing on different channels. You can mainly create these images using a graph or animation to convey critical information.

Successful graphic tools can help create interactive and attractive graphics and brand images. Sometimes, expressing information about a brand becomes boring using plain text, and thus, to add value to text, it is also explained using graphics. You can incorporate graphics anywhere on a website or within blog posts.

User-generated contents

User-generated content, or USG, is a smart way to promote your brand online. This is a simple process in which customers are asked to share videos and images of the product that they have purchased. This type of marketing acts as word-of-mouth marketing in which satisfied customers are seen to promote brands with the help of images and videos. Such types of marketing have proven to attract many customers as they make purchasing decisions easy for almost 50% of them.

When images and videos of products are shared and published by the customers, it promotes the product in a way that could attract other customers to trust and buy it. Companies often use Such marketing tactics on their websites or social media pages. In such marketing practices, companies often ask for users’ feedback with photographs and videos and use them as marketing tools on their websites. It is the most authentic way of marketing that could represent a brand or its products on online channels.


Infographics are visual representations of text, data, or information. It is a graphic that could clearly and quickly present information included in a text. Infographics are a common medium of communicating information because they are known to improve humans’ ability to gain information. Infographics are an essential mode of image marketing because they can effectively increase web traffic by more than 12%. Including the text in a blog or website increases the percentage of readers and consumers visiting a page. Text can be tedious; thus, by including graphics representing the text, one can make it easy to read and consume. Infographics are easy to create as many successful tools and software can effectively create meaningful graphics.


GIFs are brilliant, moving visuals often taken from a movie, TV show or moving parts of images of a video clip. The graphics interchange format is also known as GIF. These are animated visuals that are often included in the promotion of brands on various digital mediums. The 1980s first used these vibrant graphics, which are now commonly used for marketing.

There already exist so many GIFs on the Internet that are used daily for regular communication. Still, one can create a customised GIF representing a brand or a product. These types of GIFs are commonly used to promote and market brands. Different tools can help create GIFs. Such tools can be both paid and unpaid. The creation of GIFs with software has made this process relatively easy. These tools can be used easily with little expertise.

Stock photos

Stock photos are photos that have already been created to be used in other places. Some photos have been licensed to be used for particular purposes. These photos are already owned by some companies and thus must be purchased. The other types of stock photos are readily available online, and anyone can pick them.

 Different types of stock photos are:

  • Public domain photos – However, these images can be used by whomever.
  • Rights-managed photos – The owner preserves the rights to such images, which must be purchased for one-time use anywhere, including websites or blog posts.
  • Editorial use photos – Such images are limited to editorial purposes. These images can never be used for another purpose, such as a print ad or commercial product promotion.
  • Royalty-free photos – You cannot resell or edit these images further; they can be used anywhere.
  • Creative Commons photos – Such images are available to be used for free.

Among all the available stock photo types, one can choose the suitable one to include for product marketing. Sometimes, it is hard to find stock photos that exactly match to promote your brand, and in such cases, it is advised to create images on your own.

It is one’s choice to use the most appropriate and suitable type of images for marketing. Creating an attractive and compelling image for marketing products and services is essential because clear images will likely attract consumers and make them buy the product.

How do you use images in marketing?

While creating robust marketing strategies, images must find an important place. No promotional tactics are completed without images, as they are the most popular way to promote in the current scenario. Images are widely used in almost every marketing strategy. There are multiple ways in which images can be included in marketing. Here are some of the ways of adding images in marketing:

Social media images

Social media has always been a common medium of image transfer. Some of the social media networks, such as Instagram and Snapchat, exist to transfer images. Other platforms like Facebook and Twitter appreciate sharing images with or without information. Using images on social media has always been a common way to connect. It has always been used for the promotion of brands and products.

While posting images to represent your brand on a social media business page or timeline, taking care of the right dimension supported by a particular social media platform is vital. Wrong placement of images or incorrect dimensions can make your post low-quality. Thus, it is essential to follow guidelines for posting pictures.

Email images

There are numerous emails that a user may receive each day. Among so many emails, only a few are opened. If the user opens your mail, it is essential to ensure he stays there to read what is included in the email. By having interactive images, GIFs, and product photography, it is possible to hold the user to your mail for a long.

Right, attractive images are capable of attracting users, even in emails. This is the correct type of marketing that can ensure users’ interest. Images can keep your users engaged for a long time and thus help them know about your brand.

Blog posts images

Blog posts are usually texts that can entail anything about the brand, product, or information. Blog posts are often long and tedious, but including interactive and related images between the posts makes the read rather interesting. When readers come across pictures of products or GIFs, they will be attracted and will continue reading the blog posts till the end.

Images like infographics, explainer photos, product images, bar charts, or direct screenshots can help engage your readers to inform them about the brand and its product.

Product images

While promoting a product on digital media, including high-quality photographs for your products is essential. Make sure the pictures represent the products wisely. These must be high-quality photographs taken by professional cameras. If taken from a personal camera, ensure it gets the quality. Users trust and buy the product when product-representing images are included.

Suppose you are promoting a digital product, for example, a web application or digital software. In that case, you can use a screenshot to enable it. Promoting with GIFs is also a good choice. Often, UGC is also a way for product marketing. A perfect image can illustrate how a product will appear after the purchase of the product.

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Images are a solid instrument to promote brands. A carefully crafted image enhances the marketing skills of companies because a perfect image can entail almost everything about a brand and its products in limited words. Images are widely used for marketing in today’s scenario because they are easy to consume and thus help penetrate the correct information in customers’ minds without much effort. Images are the perfect mode of marketing that could help reach a broad spectrum of customers quickly.

There are various techniques of image marketing, and one can choose the most suitable as per their personal choice. When the right images are used for the proper marketing, it could ensure reaching the potential customer and thus result in long-lasting conversions. 

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