About XO3D

We are XO3D.

A product CGI studio creating launch-ready assets since 2017. Making products feel premium, understandable, and ready to buy before they ship.

XO3D turns complex products into photoreal films, stills and interactives. Engineering detail becomes clear, intentional imagery for launches, campaigns and product teams.

We help our partners articulate their vision across every digital and physical touchpoint. UK-based team, global delivery, campaign-ready assets.

Interactive and web delivery is led by Lemuel Apa, Head of Web Development, connecting the CGI work to the product experiences it is built for.

Founded in 2017 by Thomas Howcroft, Founder and Creative Director, the studio was incorporated as XO3D Ltd in 2019 when Alex Mann joined as co-founder and Managing Director.

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What we care about

Clarity.

We turn complex products into visuals people instantly understand. Engineering detail translated into an image you can read in two seconds.

Craft.

Every detail matters: materials, lighting, motion, finish. The frame either earns its place or it does not ship.

Conviction.

Every project has a Creative Director. Every frame has an intention. We never render without a reason.

Partnership.

We integrate with your team: external creative team, in-house, or founder-led. The relationship is the work as much as the output is.

“When a client trusts the studio, the brief gets better. When the brief gets better, the work gets better.”

Alex Mann

Teams we support

Built for brands where detail matters.

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Marketing Teams

Launch campaigns, product pages, paid media assets and ongoing content systems that scale across every channel.

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Brands & Founders

Pre-production visuals, investor decks and go-to-market content for products that need to land before they ship.

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Creative Teams

White-label or collaborative production. We slot into your pipeline as a senior CGI partner without the procurement overhead.

Good fit:best suited for brands that care about premium finish, clear storytelling, and scalable content.

What we do

Product films, launch content & campaign visuals
Photoreal CGI stills & scalable image sets
“How it works” explainer storytelling with technical accuracy
Look development, lighting, materials & visual systems across channels

How we work

A four-step process designed to remove friction.

We are a senior team of artists and producers focused on product storytelling, combining creative direction with a technical CGI pipeline.

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Discover.
We dive into your R&D and brand strategy to understand the “why” behind the technology. That is the part that has to land on screen.
202
Create.
We develop the visual concept, storyboards, and stylistic direction that will define the project before any render starts.
303
Execute.
We bring the concept to life using industry-leading simulation, animation and lighting techniques inside a director-led pipeline.
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Refine.
We deliver a suite of high-end performance assets optimised for every channel in your brand’s ecosystem: film, social, web and print.

Start the conversation

Send us your product details and we’ll recommend the most effective approach.

Film, stills, interactives, or a complete launch pack. We reply to every brief personally.

Start a conversation