XO3D Studio
Launch Visuals.
Everything your product launch needs, built from a single 3D asset.
A product launch is not a single film. It is a website hero, a social campaign, a press kit, a trade show screen, and a retailer listing — all needing to look like they came from the same creative decision. We make that happen from one build.
Selected clients
Most product launches use the same assets everywhere. The best ones build once and scale.
When a brand launches a product using separate suppliers for photography, video, social content and web assets, the result is visually inconsistent — the lighting changes, the colour temperature shifts, the product looks slightly different in every context. Buyers notice. Trust erodes.
We build your product once in 3D — to a standard that can render at any resolution, any format, any angle — and produce your entire launch suite from that single asset. Every frame shares the same lighting rig, the same material language, the same creative direction. The result is a launch that looks considered, not assembled.
What's included
What we deliver as standard in a launch suite.
The advantage
Why one 3D build outperforms mixed production.
Visual consistency.
Every asset — film, still, social, interactive — shares the same lighting rig, material language and camera direction. The product looks identical across every touchpoint.
Efficiency at scale.
We build the 3D asset once. Every subsequent deliverable — a new format, a new colourway, a new angle — costs a fraction of the original. The asset pays for itself many times over.
Pre-launch production.
We work from CAD files and engineering specifications. Your launch assets are ready before the product is manufactured. You launch on the day the product ships — not three months later.
Process
How a launch visual suite is produced.
- STAGE 1
Launch brief & asset inventory.
We review the launch timeline, the channel plan, and the full list of assets required. We build a production schedule backwards from the launch date, identifying what needs to be in review at what stage.
- STAGE 2
Creative direction.
We agree on the visual language for the launch — the environmental context, the lighting mood, the colour grade direction, the film edit rhythm. Shared with the brand or agency before any production begins.
- STAGE 3
3D build & material development.
Model, materials and lighting rig are built and approved. Material and lighting tests are shared at this stage — because this is where the look of the launch is decided.
- STAGE 4
Parallel production.
Film animation, still renders, social formats and interactive build run in parallel once the 3D asset is approved. This is the efficiency of single-build production — every deliverable shares the same source.
- STAGE 5
Staged delivery.
Assets delivered in launch priority order — hero film and key stills first, then social formats, then interactive and press kit. Full delivery completes at least one week before launch date.
Who it's for
Launch Visuals briefs come from.
Brand Marketing Directors.
Managing a major product launch who need a single production partner across all CGI deliverables.
Advertising and design agencies.
Who have won the launch brief and need a specialist CGI studio to produce the visual assets within their creative direction.
Start-ups and scale-ups.
Launching physical products — often before manufacturing is complete — who need investor-grade visuals to support a launch event or crowdfunding campaign.
In-house creative teams.
At established consumer brands who need premium CGI output to match a campaign that live-action photography cannot deliver cost-effectively.
Start the conversation
Planning a product launch? Tell us what it needs to look like.
The sooner we are involved in a launch timeline, the better the result. Tell us when you are launching and what the product is.