XO3D Studio · Use Case
CGI for Trade Shows & Exhibitions.
XO3D produces 4K content for exhibition screens, hero renders for stand graphics and mechanism films for sales demonstrations, all from the same build as your launch campaign.
Real project work
A product story for the show floor.
On a stand, a film has seconds to show what the product is and one thing it does. Bloq.it’s 54-second smart locker film was made for a tech-show launch and the website. It shows the locker from the front, side and corner, its touchscreen, and the vault coming out of its compartment and going back. The poster below is a frame from the film; press play to watch it with its controls. Read the Bloq.it smart locker case study for the brief and the renders made alongside it.
CES 2023
Noesis Florio: a prototype on a big screen
Noesis Robotics came to XO3D through BPL Marketing for CES 2023. The Florio robot vacuum was still a prototype, so the launch film and stills were made in CGI on a one-week brief, for a 4-metre-wide event screen. The case records what was made for the show, not how visitors responded. See the Noesis CES project.
Tech-show launch
Bloq.it: one mechanism to talk about
Bloq.it needed to show its smart locker ahead of a major tech show, on a short deadline. One focused sequence shows the vault leaving and re-entering its compartment, a single mechanism the stand team can point to in conversation. It is a visual explanation of the design, not a service procedure, and the case does not record visitor outcomes. See the Bloq.it vault sequence.
Trade-show content asks two things that CGI handles well: detail for large screens and prints, and a way to show a product that may not physically exist yet. Large-format stills are rendered at the size the print needs, agreed at brief. For an unfinished product, see pre-manufacture visualisation.
Trade show deliverables
Screen Content
Loops for exhibition displays
Looping product animations for exhibition screens and digital signage, showing the product, a mechanism at work or the brand's visual language in motion. The canvas, length and loop point are agreed with the team that runs the screen.
Stand Graphics
Print-ready imagery, scoped to the stand
Hero renders are produced at the resolution each print needs. Final dimensions and the printer's requirements are agreed at brief, and the approved 3D scene can be rendered again for the banner specification.
Sales Demo Films
Mechanism explainers for the stand
Short mechanism animations that show how a product works, for demo screens and sales presentations on the stand. Most useful for technical products where the mechanism is the sales story.
Pre-Manufacture Products
Showing what doesn't exist yet
For brands bringing a product to its first trade show before manufacturing is complete, CGI can show the planned product from approved CAD data. Noesis's Florio robot vacuum was still a prototype when XO3D made its CES 2023 launch visuals.
What makes trade show CGI different
Print detail, unbuilt products and a fixed date.
Large-format print is specified by final dimensions, viewing distance and the printer's requirements. Pixel dimensions determine how much image detail is available at that size. A CGI scene can be rendered again to an agreed output specification; enlarging an existing 4K image does not create that detail.
The second advantage is pre-manufacture. XO3D built Petalite's 1MW EV charger films and stills from its evolving CAD before a single unit was built. For brands with long manufacturing timelines and fixed trade show commitments, this allows imagery to be prepared from approved product data before the physical product is ready.
For a fixed show date, see the Flash Motors CES launch films: two 40-second 4K films, one of the Infinity X scooter and one of its handlebar controller, made for the CES 2024 booth screens and the social campaigns that followed. Versions for social or ads after the show are scoped separately; CGI for paid social covers those formats.
| Trade Show Deliverable | Typical Spec | From CGI |
|---|---|---|
| Full-height display print | Final dimensions and image resolution agreed with the printer | Rendered from the 3D scene to the agreed pixel dimensions |
| Looping screen content | Canvas, length and loop point agreed with the AV team | Native CGI animation output |
| Sales demo presentation | High-res stills + mechanism animation | From same asset as screen content |
| Pre-manufacture product | Built from the CAD you approve, checked by your product reviewers | Rendered before the product exists |
Joining halfway
A loop that makes sense from any point.
Visitors rarely arrive at the first frame. A short loop works when each moment carries enough context: the product is recognisable, one feature is explained, and the end returns close to the start. The three frames below come from Bloq.it’s published vault clip, in the order they appear. They show the idea; they are not a template for every film.
Establish. The locker door is open and the vault sits in its compartment, so a newcomer sees what the product is. 
Explain. The handle is raised and the vault slides out: the one feature this clip explains. 
Reset. A vault sits back in the compartment, close to the opening state, so the loop can start again.
Before production
Send the screen specification.
The screen decides the edit, so confirm it before anyone animates. A physical width alone does not fix the pixel canvas: a wide video wall may show fewer pixels than its size suggests, or an unusual shape. Ask the stand contractor or AV team for their current specification, and leave a field as “to confirm” until they answer, rather than assuming 4K or 16:9.
| Field | What to record | Value |
|---|---|---|
| Display owner | The stand contractor or AV company who controls the screen | To confirm |
| Physical size | Width and height of the screen or video wall | To confirm |
| Pixel canvas | The resolution the playback system actually shows | To confirm |
| Orientation | Landscape, portrait or a custom shape | To confirm |
| Viewing distance | How far away most visitors will stand | To confirm |
| Sound | Silent, ambient or with audio, and how loud the hall is | To confirm |
| Playback system | Media player, signage system or laptop | To confirm |
| File specification | Codec, frame rate and file type the system needs | To confirm |
| Installation test | When the file is tested on the real screen | To confirm |
| Approver | Who signs off the file for the show | To confirm |
The Labs planning tool below can help collect these fields. Treat anything it produces as provisional until the receiving team confirms it.
FAQ
Common questions, answered.
How long does trade show CGI take to produce?
What file formats do trade show screens typically require?
Can you produce content for multiple shows from the same brief?
Exhibiting at a trade show?
Tell us the show date, what you're exhibiting, and what stage the product is at.
Add what visitors should understand, and we'll tell you what is achievable by that date.
