XO3D Studio · Resources
The XO3D reference library.
25 plain-English pages on every facet of 3D rendering, animation, modelling, AR/VR and CGI. Written from the studio floor, not generic content-marketing fluff.
Start here
The four pillars.
Hub pages covering the disciplines our studio works in daily. Each links out to specialist references on materials, lighting, file formats and more.
013D Rendering
3D Rendering: Types, Process and Uses
The XO3D guide to 3D rendering. What it is, the main disciplines (product, architectural, interior, jewellery), how the process works, and where brands commission CGI over photography.
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023D Animation
3D Animation: Types, Process and Uses for Product Brands
The XO3D guide to 3D animation. What it is, the main types of product animation, how the pipeline works, and where brands commission animation over live-action film.
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03Product Launch
Product Launch: The CGI-Led Content Playbook
A practical guide to product launches for brands using CGI. What goes into a modern launch content set, the sequence brands run, and why 3D asset reuse changes the economics of launching.
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04Augmented Reality
What Is Augmented Reality? Product, Retail and Brand Uses
A practical guide to augmented reality for brands. What AR is, where it earns its keep in product marketing, retail and ecommerce, and how the assets are produced from a single 3D source.
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The full library
Browse by topic.
25 reference pages across 7 topic areas. Bookmark what's relevant to your brief.
3D Animation (10)
3D Animation
3D Animation: Types, Process and Uses for Product Brands
3D Animation
3D Furniture Animation: Uses, Process and Range Coverage
3D Animation
3D Jewellery Animation: How Premium Brands Film Stones and Metal
3D Animation
3D Marketing Films: Formats, Process and Campaign Planning
3D Animation
3D Product Animation: Types, Process and Launch Uses
3D Animation
Types of Storyboards: Formats and When to Use Each
3D Animation
Animated Colourways: Product Marketing that Shows Every Variant
3D Animation
Exploded Animations: Making the Assembly the Story
3D Animation
Instructional Animations: CGI for Assembly and Set-Up
3D Animation
Product Turntables: Interactive Rotation on the Product Page
3D Rendering (10)
3D Rendering
3D Rendering: Types, Process and Uses
3D Rendering
3D Furniture Rendering: Uses, Process and Range Economics
3D Rendering
3D Jewellery Rendering: Materials, Light and Use Cases
3D Rendering
Keyshot Tips: 11 Techniques for Better Product Renders
3D Rendering
What Is 3D Product Rendering? Process and Uses
3D Rendering
Exploded Views: Every Part, Rendered
3D Rendering
Lifestyle Images: Product CGI in Context
3D Rendering
Product Rendering Lighting Guide
3D Rendering
Teaser Renders: Pre-Launch Product Reveals
3D Rendering
Understanding Materials and Textures in 3D Rendering
Mood Boards (1)
Product Launch (1)
Augmented Reality (1)
Plan the brief
Decision guides and studio field notes.
Practical reading for choosing the right format, setting the production brief and understanding the craft behind the final frame.
Decision guides
Your next project
Find the right starting point.
Use these references to understand a technique, then choose the output that serves your product. A production conversation begins with the audience and source material.
A route to consider
Launch Visuals
A directed launch suite: film, stills and channel versions, scoped around the product story and release plan.
Bring these three things.
- What is your product?
- What does the audience need to understand?
- Where and when will the work appear?
Start with an outline. We review the product, intended outputs and timing before agreeing the production scope.