Selected work
Case Studies.
A look at how XO3D has helped brands bring complex products to life, product films, launch visuals, interactive experiences and AR built for the moment a product meets the world.
Selected clients
Sony work via ImageNova. Ferrari and Burberry work via KCD.
Find work like yours
Start with the job your project has to do.
Most of these are 3D animation case studies, and several pair the film with stills. Pick the problem closest to yours, or browse the featured projects and the full archive below. To watch the films on their own, browse product CGI films.
Explain a mechanism
- AUAR: AUAR Automated Architecture Microfactory3D product animation, 24 stills and a 360 turntable
- Flash Motors: Infinity X Electric Scooter Controller3D product animation
Present a launch product
- Nanuskate: Nanuskate Modular Skate Ramp3D product animation and stills
- G-Lab: Keyz Hydrogen Gaming Keyboard Animation3D product animation and channel cuts
Show variants and stills
- Rollink: Flex 360° Collapsible Suitcase3D product animation, explainers and ecommerce stills
- Glen Dimplex: Stove Cookers650 ecommerce product stills
Combine photography and CGI
- ImageNova · Sony: Sony WF-C710 Launch VisualsProduct animation and CGI composited into photography
Featured
Recent launches we’ve helped deliver.
01AUAR
AUAR Automated Architecture Microfactory
See how XO3D brought AUAR's unbuilt Automated Architecture Microfactory to life with a director-led product CGI film, 360 turntable and launch visuals.
Output 3D product animation, 24 stills and a 360 turntable
View case study
02Nanuskate
Nanuskate Modular Skate Ramp
How XO3D built Nanuskate's modular ramp animation, including a reference-led composite finish with subtle variation between its panels.
Output 3D product animation and stills
View case study
03Petalite
Visualising 1,000 kW EV Charger Technology
Investor-ready 3D animation and CGI for Petalite’s 1MW EV charging system, built from evolving CAD, with realistic cable motion and premium product renders.
Output 3D product animation and white-box renders
View case study
04ImageNova · Sony
Sony WF-C710 Launch Visuals
How XO3D matched Sony WF-C710 CGI to ImageNova photography and built macro water droplets using simulation, geometry and tuned refraction.
Output Product animation and CGI composited into photography
View case study
05ROEST
Coffee Roaster 3D Animation & CGI Renders
How XO3D produced a launch-ready 3D animation and CGI render suite for ROEST's award-winning P3000 coffee roaster, covering loading, roasting and cooling.
Output 3D product animation and a render suite
View case study
The archive
All case studies.
Every selected project, from launch visuals to assembly animation, packaging CGI to live interactive experiences.
Project series
Some clients came back for related products. Each project keeps its own case study, and all of them are in the list below.
- G-LabKeyz Hydrogen Gaming Keyboard AnimationKeyz Titanium 3D Animation & CGI Renders
- DermaluxCompact MDFlex MiniFlex MD
- GandourChocolate Wafer AnimationYamama Spread Animation
- Flash MotorsInfinity X Off-Road Electric ScooterInfinity X Electric Scooter Controller
- Smarter AMCoffee MachineFridge CamiKettle
G-Lab
Keyz Titanium 3D Animation & CGI Renders
XO3D collaboration with G-Lab for the Keyz Titanium gaming keyboard, tempo-led 3D animation and CGI renders for launch marketing.
Output 3D product animation and renders
Gandour
Chocolate Wafer Animation
Photoreal CGI animation by XO3D for Gandour's Unica Max chocolate wafer bar, with layered structure, chocolate coating and crunch communicated through 3D animation and packshot stills.
Output 3D product animation and packshot stills
Gandour
Yamama Spread Animation
Premium CGI animation by XO3D bringing Gandour's Yamama spread to life through photoreal food simulations, brand-led lighting and a sunflower hero beat.
Output 3D product animation and stills
Airdri
Hand Dryer Animations
White-box stills, lifestyle renders in washroom settings, and airflow and maintenance explainers for Airdri's hand dryers.
Output Explainer animation, product stills and lifestyle renders
Bluestork
Showcasing Ergonomic Mouse Design
Premium CGI animation by XO3D showcasing Bluestork's ergonomic gaming mouse: a launch-ready hero asset built for ecommerce, social and paid.
Output 3D product animation
Bloq.it
Highlighting New Smart Locker Features
Bloq.it smart locker CGI case study by XO3D, 10 photoreal renders and a 54-second product animation built to launch a next-generation smart locker at a major tech show.
Output 3D product animation and 10 renders
Plumis
Automist Fire Suppression System
Premium CGI, VFX and animation by XO3D for Plumis's Automist fire suppression system: photoreal interiors, exploded technical animation and smoke, fire and water simulation.
Output Animation with smoke, fire and water simulation, and interior stills
G-Lab
Keyz Hydrogen Gaming Keyboard Animation
G-Lab came to XO3D to produce a launch animation for their Keyz Hydrogen RGB 60% layout gaming keyboard to use for their product launch.
Output 3D product animation and channel cuts
Flash Motors
Infinity X Electric Scooter Controller
CGI product animation by XO3D for Flash Motors, a 40-second 4K film of the Infinity X electric scooter controller, one of two films built for CES 2024.
Output 3D product animation
Flash Motors
Infinity X Off-Road Electric Scooter
Premium CGI animation by XO3D showcasing Flash Motors' Infinity X off-road electric scooter, built for CES 2024 and multi-channel social campaigns.
Output 3D product animation
Glen Dimplex
Stove Cookers
Photoreal CGI by XO3D for Glen Dimplex / Stoves UK, 650 e-commerce product images across 42 range cookers and eleven colourways, delivered from a single source pipeline.
Output 650 ecommerce product stills
Dermalux
Compact MD
Medical product feature animation by XO3D for Dermalux's Compact MD: photoreal CGI and advanced rendering built around an LED phototherapy product launch.
Output 3D product animation and stills
Dermalux
Flex Mini
Premium CGI product animation by XO3D for the Dermalux Flex Mini, a medical LED phototherapy device, showcased with cinematic reveals and macro detail.
Output 3D product animation and short edits
Dermalux
Flex MD
Premium 3D animation for Dermalux's Flex MD LED phototherapy device: a hero reveal, LED close-ups and stills for web, social and print.
Output 3D product animation and stills
D'Addario
Organic Reeds
Premium product CGI by XO3D for D'Addario's Organic Reeds launch: catalogue renders, hero animation and brand-led marketing assets.
Output Catalogue renders and launch animation
Allwood Joinery
Modulite
Premium CGI animation by XO3D for Allwood Joinery, a hero product film, interior scene transitions and assembly explainer for the Modulite launch.
Output 3D product animation and interior stills
Duux
Neo Humidifiers
Premium CGI animation and stills by XO3D for Duux's Neo Humidifier launch: four colourways, exploded views, app and WiFi feature sequences.
Output 3D product animation and ecommerce stills
Rollink
Flex 360° Collapsible Suitcase
Rollink approached XO3D for a full marketing suite for the Flex 360 collapsible suitcase: cinematic CGI animation, instructional explainers and e-commerce stills across 8 colourways.
Output 3D product animation, explainers and ecommerce stills
BPL Marketing
Noesis Robot Vacuum
Premium CGI animation and stills by XO3D for Noesis Robotics' Florio robot vacuum, launched at CES 2023 with BPL Marketing.
Output 3D product animation and hero stills
Caffe2go
Portable Coffee Machine
Photoreal ecommerce CGI and product animation by XO3D for the Caffe2go Presso XI, built for product launch, pre-orders and homepage hero placement.
Output 3D product animation, exploded view and stills
Curious Agency
Squire Locks
Exploded view 3D product animation for Squire Locks, made by XO3D with Curious Agency, showing engineering heritage and secure design through photoreal CGI.
Output Exploded view animation and hero renders
Smarter AM
Coffee Machine
Premium 3D product rendering by XO3D for the Smarter AM Coffee Machine, hero imagery, colourways and exploded views for product page, marketing and paid media.
Output Product stills and an exploded view
Smarter AM
Fridge Cam
High-resolution 3D product rendering by XO3D for Smarter AM's Fridge Cam, built for ecommerce and retail marketing imagery.
Output Hero composites, ecommerce stills and lifestyle scenes
Smarter AM
iKettle
Premium 3D rendering and product animation by XO3D for the Smarter AM iKettle, consistent hero stills, cinematic reveal and motion assets across the full colour range.
Output Product stills and a reveal film
Paymentsense
Dojo Go
Photoreal launch renders for the Dojo Go card machine: studio hero scenes, catalogue silos and macro detail from a director-led CGI team.
Output Launch stills, including an in-hand hero image
How to read a project
Look for the decisions, not just the frames.
In each case study, look for the product detail, the creative decision and the outputs that matter to your brief. Read how we check product detail, and see the production process each project follows. Not every case study records every stage from CAD to final frame.
When you know the job, choose the route: plan a product film, plan a launch suite or explain a mechanism. Then prepare your brief. To hear from the clients themselves, read client feedback.
Your next project
Find the right starting point.
Choose a project for the problem it solves as well as how it looks. Note the product detail, creative treatment and output you want to discuss.
A route to consider
Launch Visuals
A directed launch suite: film, stills and channel versions, scoped around the product story and release plan.
Bring these three things.
- What is your product?
- What does the audience need to understand?
- Where and when will the work appear?
Start with an outline. We review the product, intended outputs and timing before agreeing the production scope.