Dermalux
Flex Mini.
How premium CGI animation brought the Dermalux Flex Mini — a medical LED phototherapy device — to life with cinematic reveals, macro detail and the clinical credibility a medical brand demands.
The Brief
Medical-grade clarity, cinematic delivery.
Dermalux is a world-leading British brand for professional LED phototherapy — medically certified, clinically proven and backed by science. They came to us to produce premium 3D animation for their full consumer range, with the Flex Mini at the centre of the launch.
The brief was to start in dark, enigmatic environments — using reveal shots and macro close-ups to communicate the product’s engineering precision and clinical credibility, while keeping the visual language premium and cinematic.
We translated that into a complete CGI library: hero films, multi-angle rotations, macro LED detail and marketing-ready short cuts — all produced from the same 3D source so the Dermalux visual language stays consistent across every asset and every channel.
The Work
From cinematic hero to macro detail.
A complete CGI library: hero reveals, controlled rotations, macro LED close-ups and channel-ready short cuts — all produced from the same 3D source for total visual consistency.
A dark, enigmatic reveal that lets the LED do the talking.
The headline cut opens in shadow, then rotates to expose the Flex Mini’s LED array — building anticipation before the product is fully revealed. Brand-led lighting and photoreal CGI deliver the cinematic feel Dermalux’s premium positioning demands.
A clean top-down view of the phototherapy panel.
A controlled top-down rotation communicates form factor and panel layout at a glance — ideal for product pages and ecommerce listings where viewers need to understand the device in a single beat.
Premium three-quarter motion for hero placements.
An angled hero rotation built for the top of the page — the Flex Mini’s LED array catches the light at exactly the right point in the rotation, giving the product the kind of visual presence usually reserved for flagship consumer tech.
A dynamic motion beat for paid social.
A short, channel-ready movement designed for paid social — punchy, looping and engineered to stop the scroll. Reuses the same source assets as the hero film for total visual consistency across every touchpoint.
Macro detail on the LED phototherapy array.
A precision close-up on the LED array — the heart of the product. Advanced rendering techniques capture the optical character of each individual diode, giving viewers a sense of the engineering quality and clinical credibility behind the device.
A cinematic wide-to-close transition.
A wide rotation that zooms into product detail in one continuous beat — the kind of cinematic move that anchors the hero of a product launch reel and connects environment, scale and detail in a single shot.
Marketing-Ready Assets
Short cuts for web, social and decks.
A library of short product cuts produced from the same CGI source — drop-in ready for product pages, paid social and clinical sales materials.
Process
Greycard to render — locking the look.
Before final lighting, every shot was reviewed in greycard. These technical passes let us confirm motion, framing and product accuracy with the client — so the final film was technically correct and clinically credible end-to-end.
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View case studyStart the conversation
Have a product worth showing? Let’s talk about what it needs to do.
We reply to every brief personally, usually within one working day.
What challenges were there during production?
Artists Commentary.
The Flex Mini’s LED array sits at the heart of the product — and capturing it with the level of realism Dermalux required meant pushing our rendering pipeline harder than a standard product shot.
The brief evolved as we went, so an iterative process with clear documentation and structured revisions was essential. Effective communication with the client kept every change tracked and accountable.
The result is a CGI suite that delivers the clinical credibility Dermalux’s medical positioning demands, while still feeling premium, cinematic and brand-led.