This case study will focus on our work and process for the Flex Mini.
Dermalux is a world leading and trusted British brand for professional LED Phototherapy. They produce top-quality devices that are medically certified, clinically proven and backed by science. They approached us to produce high-end 3D animations and renders for their entire range of products – the Flex MD, the Flex Mini, the Compact Lite, and the Tri-Wave MD.
The project involved creating premium-quality 3D animations for Dermalux’s medical consumer products, intended for marketing and promotional campaigns.
These animations aim to spotlight the products‘ attributes, design, and functionality. The CGI clips will open with dark and enigmatic environments, focusing on reveal and close-up shots to enthrall their audience and underscore the distinctiveness of each product.
WHAT THE CLIENT ASKED FOR
Project Brief.
To create high-quality 3D animations for Dermalux’s affordable consumer-oriented products. These animations will be used for marketing and promotional purposes, with the goal of showcasing the products’ features, aesthetics, and functionality.
The animations should start with an enigmatic and dark visual theme, emphasising product reveal shots and close-up shots to captivate our audience and highlight the unique qualities of each product.
DERMALUX FLEX MINI IN 360° VIEW
WHY DID THE CLIENT COME TO US
Innovation.
Dermalux’s products embody the forefront of contemporary technology, making them highly intricate and complex. Dermalux approached us with the belief that by using 3D animation, we could effectively demonstrate these products visually in a dynamic and captivating way.
WHY CGI?
CGI can effectively demonstrate how a medical tech product works. By leveraging the power of visual storytelling and the unlimited canvas of a 3D space, we were able to show the intricate features of Dermalux’s Flex MD product in a new and compelling light.
Addressing Challenges and Implementing Solutions
Adaptability.
Early on, it became evident that we needed a more iterative method because the animation’s requirements and storyboard were continually changing.
Therefore, effective communication, precise documentation, and a structured revision process were essential for navigating these obstacles and accommodating client input throughout the 3D animation production.
The primary focus of the Flex Mini was its LED array, and in order to meet the client’s demand for a high level of realism, we had to employ advanced rendering techniques.
THE XO3D DIFFERENCE
Elevation.
Dermalux has bolstered its online presence and carved out a distinctive position in the market by harnessing high-quality 3D animations to showcase its products in a visually striking and unforgettable manner. This has significantly contributed to the company’s overall success and competitive edge.
ny with a cutting-edge, high-quality marketing solution that aligns with the innovation and prestige of their brand.