Nanuskate Modular Skate Ramp.

Nanuskate’s sports and fitness product is all about movement and modularity, including how it connects, scales and transports. That is hard to communicate with early-stage photography alone, especially before the full system and environments are ready.

They needed visuals that could demonstrate skate-anywhere portability, fast setup (“assemble in minutes”) and seamless connections, while keeping the brand feeling premium, technical and credible.

We translated the product’s modularity into a premium, high-clarity visual narrative using photoreal CGI, explainer animation and brand-led lighting rigs, showcasing setup speed, connection logic and real-world usability in a way photography can’t achieve pre-launch. Its close-up and connection shots feature in our guide to camera shots in product animation.

Jack Robertson, the lead 3D artist on this project, built the plastic composite finish from scratch because no material in the studio library closely matched it. He worked from images supplied by Nanuskate and photographs of comparable finishes. No physical sample was provided for this project.

The first pass read as one uniform surface. Jack introduced a slight colour shift on each panel so the assembled ramp reads as individual panels. The reference images also showed fine speckling and small pellet-like detail. The finished panel variation can be seen in the film and stills on this page. For the wider process, see how look development works.

Jack Robertson, the lead 3D artist, planned the film in a square composition, with guides marking where the landscape and vertical edges fall. Checking frames against those guides during production kept the important action inside each format without reanimating shots for the vertical cut.

Each format had its own job. The 16:9 film carries the full launch story. The 1:1 cuts were planned for product pages, and the 9:16 cuts for Instagram, TikTok and paid social. Planning this way does not make every crop automatic: each format was still checked.

1:19:1616:9

The ramp goes together in a specific order, and a viewer who has never seen it has to follow that order without a manual. The film breaks the build into single steps: the packed parts on their trolley, the frames on the floor, the deck panels lowered onto the frames, then the finished ramp.

Before final lighting, Nanuskate reviewed the order of parts, the motion timing and the connection logic in greycard, as untextured grey renders. That review checked the sequence the film shows. It was not a measurement of the parts or a test of the physical ramp.

For a product that has to be shown in steps, see how we approach exploded-view animation and how CGI can visualise a product before production. If your product needs the same treatment, bring the assembly order, the source files you have and where the film will appear, and discuss a similar project. A full brief is optional.