Nanuskate
Nanuskate Modular Skate Ramp.
How CGI and 3D animation launched a modular skate ramp system before production — communicating modularity, portability and premium build to early customers, investors and stakeholders.
The Brief
Movement, modularity, and a brand worth trusting.
Nanuskate’s product is all about movement and modularity — how it connects, scales and transports. That’s hard to communicate with early-stage photography alone, especially before the full system and environments are ready.
They needed visuals that could demonstrate skate-anywhere portability, fast setup (“assemble in minutes”) and seamless connections — while keeping the brand feeling premium, technical and credible.
We translated the product’s modularity into a premium, high-clarity visual narrative using photoreal CGI, explainer animation and brand-led lighting rigs — showcasing setup speed, connection logic and real-world usability in a way photography can’t achieve pre-launch.
The Work
From hero film to vertical social — one pipeline.
A complete CGI library: cinematic hero films, square explainers, vertical social cuts and engineering-led greycards — all produced from the same 3D source for total visual consistency.
A premium reveal that sets the brand standard.
We built the headline product film around what matters most — setup speed, connection logic and real-world usability. Brand-led lighting rigs and photoreal CGI deliver the kind of visual quality typically reserved for much larger brands.
Skate-anywhere portability, demonstrated.
A 1:1 square sequence shows the modular cubes alongside a transport vehicle — communicating the “take it anywhere” promise that early-stage photography couldn’t capture before production.
Modularity made obvious.
Exploded and step-by-step motion shows exactly how components align, lock and extend. Built in close collaboration with Nanuskate engineering, every assembly step is technically accurate so viewers “get it” instantly.
Material detail at the macro level.
A precision close-up on the metal foot connector — showing material quality, engineering tolerance and the premium finish that distinguishes the Nanuskate system from off-the-shelf ramp kits.
Real-world scale, photoreal lighting.
A second hero cut places the ramp in a credible lifestyle environment — using the same brand-led lighting rig as the headline film, so the Nanuskate visual language stays consistent across every asset in the library.
How parts lock — explained in motion.
A focused connection animation shows the locking mechanism in detail. Used inside investor decks and on the “how it works” explainer, it answers the question every first-time viewer asks.
Marketing-Ready Assets
Square cuts for web, social and decks.
A library of 1:1 cuts produced from the same CGI source — drop-in ready for product pages, paid social and investor materials.
Vertical Social
Channel-ready cuts for paid and organic.
Native 9:16 cuts engineered for Instagram, TikTok and paid social — built from the same source assets so the visual language stays consistent across every touchpoint.
Client Review
“Exceptional to work with, very creative and would thoroughly recommend. The team took the time to fully understand what we required, hit the timescales and were a pleasure to work with.”
Colin MacandrewNanuskate
Process
Greycard passes — locking the assembly order.
Before final lighting, every assembly step was reviewed in greycard. These technical passes let us confirm the order of parts, motion timing and connection logic with the client — so the final film was technically accurate end-to-end.
Behind the Scenes
A pipeline built for visual consistency.
Every shot was developed inside one CGI pipeline — same models, same lighting language, same materials. The result is a library of assets that can be reused across web, social and decks without rework.
The deliverable
A full launch render library — built once, used everywhere.
Hero stills, technical passes and lifestyle compositions — all built from the same CGI pipeline so the Nanuskate visual language stays locked across product pages, decks and paid social.
Hero stills
Lifestyle stills — modular ramp library
Engineering review
Technical passes — AO, raw and normals
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View case studyStart the conversation
Have a product worth showing? Let’s talk about what it needs to do.
We reply to every brief personally, usually within one working day.
What challenges were there during production?
Artists Commentary.
The ramp required a specific order in which the parts must be assembled.
Showing this in a clear, consumable way required communication with the client to ensure that it was completely, technically accurate.
We built a clean, step-by-step assembly sequence which shows the journey from parts to full assembly.