ROEST
Coffee Roaster 3D Animation & CGI Renders.
Launch-ready product animation and stills explaining the P3000 roasting process — from bean loading through to cooling.
Watch the film
Watch the ROEST film.
Project brief
Bringing a precision coffee roaster to life in CGI.
A brand trusted by hundreds of speciality roasters, ROEST has carved a niche making precision-focused roasting systems for small- to mid-scale production roasteries. Their machines are highly automated, data-driven and widely acclaimed by professionals who value consistency, efficiency and flavour quality.
ROEST asked us to develop a comprehensive suite of marketing visuals and a dynamic product animation showcasing both the precision-engineered L100 and the award-winning P3000. The animation takes viewers through the P3000’s advanced roasting process — tracing the path of the beans from loading to cooling, with every stage revealing the roaster’s intelligent automation, precision sensors and airflow control.
CGI was the ideal route: full control over lighting, angles and materials, dynamic interior shots that photography can’t reach, and the flexibility to make late-stage changes without a reshoot — ultimately positioning ROEST as a leader in next-generation roasting solutions.
The work
From brand motion to the inside of the drum.
Every shot below was produced from a single 3D source — giving ROEST consistent visual direction across hero stills, product film and social-cut variants.
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Close-up logo reveal.
A precision-led opening moment — pulling tight on the ROEST logo to anchor the brand before the product story unfolds.
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Hopper reveal.
Macro detail across the P3000 hopper — communicating engineering quality and the start of the roasting journey.
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Coffee bean hero reveal.
Cinematic hero composition placing the bean centre-frame — a sensory cue that ties the machine back to the craft.
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Inside the drum.
Animating the churning beans inside the roasting drum — a view traditional photography simply cannot capture.
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Product hero rendering.
Studio-grade hero stills of the P3000 — built for web, sales material and trade press alongside the animation.
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Bean dispensing detail.
A close pass on the dispensing mechanism — the kind of feature shot that lifts a spec list off the page.
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Beans pouring — angle one.
Square-format pour shot built for social — short, looping and tactile.
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Beans pouring — angle two.
A second angle on the same moment, giving the marketing team multiple cuts from a single 3D source.
Macro detail
Close-up renders that photography can’t reach.
CGI lets us frame the bean and the drum at a level of detail that traditional product photography simply can’t — tying the engineering back to the craft.
Behind the renders
Grey-model animation tests.
Before final lighting and shading, every shot is blocked out in clay-grey passes — locking timing, camera and motion before the look-dev cost kicks in.
Stills suite
Marketing imagery delivered alongside film.
P3000 still library
A bank of hero stills for every channel.
Studio-grade CGI renders of the P3000 — composed for web, decks, sales material and trade press.
L100 sample roaster
A matching CGI suite for ROEST’s sample roaster.
Alongside the P3000, we produced a dedicated still suite for the precision-engineered L100 — built from the same pipeline so both products share one visual language across the brand.
Start the conversation
Have a product worth showing? Let’s talk about what it needs to do.
We reply to every brief personally — usually within one working day.
What problems arose — and how we solved them
Artists Commentary.
Midway through the project, ROEST decided the on-screen interface of the machines should be animated rather than shown as a static menu.
With traditional videography that change would have meant a full re-shoot. Working in 3D, the adjustment was seamless — we updated the screen elements inside the animation files and re-rendered the affected shots.
That flexibility protected both timeline and budget while still delivering a polished, broadcast-quality result.