Petalite

Visualising 1,000kW EV Charger Technology.

Engineering-grade visualisation for the future of EV infrastructure — built from evolving CAD, delivered investor-ready.

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ClientPetalite

SectorGreen Energy / EV Infrastructure

ServicesAnimation, CGI, Lifestyle Stills

Year2025

The brief

Launch a multi-site infrastructure product before a single unit was built.

Petalite needed to demonstrate the various key features of their 1,000kW SDC charging technology to global stakeholders while the product design was still in active development. The brief sits directly within our EV and cleantech CGI work.

We transformed complex engineering CAD data through our Technical CGI process into a high-fidelity narrative using Physically Based Rendering (PBR) materials and custom ray tracing lighting rigs, showcasing modular scalability that photography simply couldn’t capture.

From white-box renders to cinematic animations, we built a suite of assets that could communicate complex energy management to global stakeholders before a single physical unit was even manufactured.

Deliverables

A full investor-ready asset suite.

Built from a single 3D source for web, social, trade shows, paid media and investor presentation CGI.

2× 4K Engineering Animation.

Cinematic films built to communicate function, scale and modular logic to global stakeholders.

HD Homepage Animation.

Looping hero film optimised for web — designed to set the tone the moment the page loads.

2× 4K Explainer Animation.

Instructional sequences breaking down driver experience, cable behaviour and UI flow with clarity.

6× 6K Lifestyle Stills.

Context-rich renders placing the system in real-world environments at high resolution.

7× 4K Studio Renders.

Clean product hero shots — every angle, every panel, every detail.

Vertical Social Cuts.

Platform-native crops engineered for paid social and stories — never an afterthought.

Selected work

The film, the loops, the lifestyle.

Each output earned its place in the launch — from cinematic hero films through to platform-native vertical cuts.

01Hero Reveal
Cinematic product reveal.
A controlled, deliberate camera move that introduces the 1MW charger with the gravitas the engineering deserves — premium materials, exact proportions, no compromise.
02Engineering CGI
Post Max product film.
A full product showcase film built from raw CAD — surface finishes, panel lines and connection points rendered with engineering-grade accuracy.
03Homepage Loop
Web-ready homepage loops.
Short, atmospheric loops engineered for hero sections — light enough to load fast, premium enough to set the brand standard from frame one.
04Homepage Loop
Alternate hero composition.
A second loop variation giving the marketing team flexibility — same visual language, different angle, ready for A/B testing across the launch.
05In Context
Real-world scale and context.
Charger composited with a vehicle to communicate scale, proportion and driver interaction — turning a technical product into an installed experience.
06UI & UX
Phone and screen integration.
Detail shots covering UI experience, payment flow and screen legibility — the small moments that prove the system is built for real drivers.
07Scalability
Scalability animation.
A purpose-built sequence showing how the modular SDC system scales across site footprints — answering the question stakeholders asked first.
08Modularity
Modularity animation.
Component-level breakdown of the modular architecture — every unit, every connection, every reason the system was engineered the way it was.
09Vertical / Social
Vertical product animation.
Mobile-first cuts of the hero film — full-bleed vertical compositions built natively for paid social, stories and trade-show portrait displays.

Marketing-Ready Assets

Lifestyle stills for web, decks and paid.

A library of high-resolution renders produced from the same CGI source — drop-in ready for product pages, investor decks and stakeholder presentations.

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Studio Renders

Square cuts — every angle, every panel.

A clean studio set covering each face of the charge post and the SDC cabinet — built for catalogue, product pages and feed-native social.

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Vertical Social

Channel-ready vertical renders.

Native 9:16 stills engineered for Instagram, TikTok and paid social — alternate angles from the same hero source so the visual language stays consistent across every touchpoint.

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Creative input

“XO3D were a fantastic team to work with. They met some aggressive time scales and produced high quality work. They understood our brief well and also gave creative input and additional ideas which were great. We’ll certainly work with them again.”

Kate BeaumontPetalite EV Charging Technology

The process

How we built it.

Storyboard to delivery — the technical and creative stages that turned evolving CAD into investor-ready film.

01Storyboarding & Narrative
Turning complex infrastructure into a clear, investor-ready story.
Before animation began, we mapped the full narrative — key messages, camera moments, and the order of information — so the film stayed focused and easy to follow. Storyboards and a simple animatic aligned stakeholders early, reduced revisions later, and ensured every shot earned its place by explaining function, scale and value with clarity.
02CAD Clean-up & Naming
From raw engineering data to a clean, animation-ready asset.
We ingested Petalite’s CAD and rebuilt it for production — repairing topology, resolving overlaps, setting real-world scale, and establishing a clear naming and grouping system. That structure kept the project stable as designs evolved and ensured every component stayed consistent across stills, turntables and animation.
03Lighting Rigs
One lighting system, two worlds: pristine product and real-world context.
We built flexible lighting rigs for both studio-style hero renders and lifestyle environments. Studio lighting delivered clean form and material separation, while lifestyle setups added believable reflections and atmosphere — without sacrificing legibility of key engineering details.
04Cable Motion R&D
Realistic cable behaviour that sells the system in seconds.
Cable movement is where EV infrastructure visuals often fall apart — so we treated it as R&D, not an afterthought. We developed a dedicated motion approach for natural sag, bend radius, weight and contact, giving each shot a believable “installed” feel and making the product’s interaction points instantly understandable.
05Delivery Formats
Built for launch day and beyond — optimised for every channel.
Final assets were delivered in web-ready and campaign-ready formats, including platform-specific cut-downs for social. We supplied clean exports for websites, decks and paid media — so Petalite could launch on schedule and repurpose the visuals across marketing touchpoints without rework.

Cable Motion R&D

Greycard passes — locking the cable behaviour.

Before final lighting, every cable beat was reviewed in greycard. These technical passes let us confirm sag, weight, bend radius and contact with the client — so the final film read as a real, installed product.

Behind the Scenes

Inside the pipeline.

Storyboards, frame reviews and lighting set-ups — the technical backbone that kept the film aligned across the whole production.

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What challenges came up in production?

Director’s Commentary.

Timelines were tight throughout, requiring decisive collaboration at every stage of production.

The charger continued to evolve during production. Assets were regularly updated to reflect the latest engineering iterations without losing project momentum.

With minimal visual reference for cable behaviour, we relied on close client collaboration, iterative testing and meticulous attention to detail to land a believable result.