XO3D Studio · Resource
Product CGI Brief Template.
Copy this. Complete it. Send it to any product CGI studio, including us. A complete brief produces faster quotes, better creative approaches, and fewer expensive surprises.
A strong brief gives the team a product reference, a clear audience, named deliverables and a review schedule. Make unresolved details visible before production begins.
This template covers every piece of information a CGI studio needs to define the scope, plan correctly, and begin with creative direction rather than questions. Use it for any studio, including XO3D. The brief that comes back from it will be better regardless of who you send it to.
The template
Nine sections. Copy and complete.
The Product
What it is, what it does, what makes it distinctive
- Product name and category
- What it does (one sentence)
- What makes it distinctive
- Key physical features relevant to CGI
- Approximate dimensions
Source Files Available
What you can hand over
- CAD files available: YES / NO
- If yes, format (STEP / SolidWorks / Rhino / other)
- Existing 3D models: YES / NO
- Technical drawings: YES / NO
- Physical product available for reference: YES / NO
- Material / finish specifications available: YES / NO
Deliverables Required
What you need produced
- Still images: YES / NO, if yes, approximate number and intended use
- Product film: YES / NO, if yes, approximate duration and intended use
- Social format variants: YES / NO, if yes, which platforms
- Interactive 3D viewer: YES / NO
- AR model: YES / NO
- Other (describe)
Audience
Who will see this and what they should feel
- Who will see this imagery
- What should they feel about the product
- What should they do after seeing it
Brand & Creative Direction
The visual register you are targeting
- Brand guidelines available: YES / NO
- Three visual references that show the quality/tone you are targeting
- One example of product CGI you admire and why
- One example of product CGI you want to avoid and why
Timeline
When you need it
- Final delivery required by
- Is this deadline fixed (launch event, campaign go-live)? YES / NO
- Key intermediate dates to be aware of
Product maturity
What you are working with
- Current product revision and approval status
- Known design changes and who approves them
Approvals
Who signs off and how
- Primary contact and decision-maker
- Other stakeholders involved in approvals
- Internal approval process (who signs off and how many rounds)
Anything Else
Context the brief above does not cover
- Existing assets we should be aware of
- Previous CGI work we should review
- Competitors or reference brands
- Anything specific that matters to you that isn't covered above
Using this template
Notes on the sections that matter most.
The Product
"Premium wireless earbuds with aluminium housing, silicone tips, and a charging case in four colourways" is a better brief than "earbuds." The studio can already begin thinking about material approach, lighting, and creative direction from a specific product description.
Deliverables
List each output, its purpose, format and delivery date. A named asset list makes the scope and review schedule clear.
Creative Direction
Three visual references is all a studio needs to understand the visual register you're targeting. Don't describe what you want, show it. An image is worth considerably more than a paragraph of adjectives. "We want it to feel premium, modern, and sophisticated" is not actionable. "We want it to feel like this Sony campaign: [image]" is.
Product maturity
Identify what is approved, what is still changing and who owns the product reference. The visual team needs that distinction before building the product.
Start the conversation
Ready to send us a brief?
Complete this template and send it to us. We'll read it, respond with questions and a creative approach, not a price list, within one working day.
