XO3D Studio · Guide

Product CGI Production Benchmarks.

Deliverable counts, revision rounds, resolution, technical pipeline and timeline: XO3D's own operating parameters, in one reference sheet.

Alex Mann
Alex Mann
Head of Production, XO3D Studio
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The studio behind this guide

Where these benchmarks come from

These are XO3D's own production norms as a director-led product CGI studio, not an industry survey. Use them to sense-check a schedule or a scope from any supplier, including us. Where a figure is a technical or file-size norm rather than something measured across our own projects, the page says which it is.

How XO3D compares to the other five supplier models
7Scope Variables Tracked
2Revision Rounds, Standard
13D Asset Per Deliverable Set
2017Studio Founded

These are XO3D's own numbers, not an industry survey; see the FAQ below for how we source them.

By Project Type

Deliverable, resolution and revision benchmarks.

For the full reasoning behind these windows, see the timeline guide and the scoping guide.

Project TypeDeliverable CountResolutionRevisionsTimeline
Still Image Suite8–20 hero rendersUp to 8K2 rounds2–3 weeks
Hero Product Film1 film, 30–60s4K master2 rounds on edit4–7 weeks
Full Launch SuiteFilm + 15–30 stills + social cutdowns4K + 8K stills2 rounds6–10 weeks
Social Format Suite4 aspect ratios16:9, 9:16, 1:1, 4:5Included in source film1–2 weeks from existing asset
Technical / Mechanism Film1 film + CAD-accurate sequencing4K master2 rounds + engineering sign-off5–9 weeks

Technical Pipeline

The software behind every deliverable.

StageTool
3D Modelling & AnimationCinema 4D
RenderingKeyshot (physically based rendering)
Post-Production & GradingAdobe Creative Cloud: After Effects, Premiere Pro, Photoshop
Interactive Web ViewersThree.js
AR Export FormatsGLB (web/Android), USDZ (iOS)
Client ReviewFrame.io

7 Scope Variables Every Project Is Measured Against

  • Model complexity
  • Number and type of deliverables
  • Colourway and variant count
  • Material and environment complexity
  • Animation complexity
  • Timeline pressure
  • Revision rounds

Prepare the product references and delivery brief →

Studio Benchmarks

  • 2017 Founded (incorporated as XO3D Ltd, 2019)
  • 29 Published case studies
  • 2 Studio locations: Stevenage, UK studio; New York representation

FAQ

Benchmark questions answered.

Are these industry averages, or XO3D-specific numbers?
These are XO3D's own operating parameters, not an industry-wide survey. We haven't audited other studios' production data and won't publish a number we can't stand behind. Every figure here already appears elsewhere on this site, in the scoping guide, the timeline guide, or a service page; this page just compiles them into one reference.
Why two revision rounds as standard?
Two rounds is enough to catch genuine misalignment without turning production into an open-ended iteration loop. The more effective lever is a thorough pre-production approval process: storyboard, animatic, material tests and lighting review signed off before final rendering begins. Changes at that stage are straightforward; changes after final render mean rework, which is what revision rounds beyond the standard two are actually for.
Do these benchmarks apply to every project, including retainers?
The deliverable and pipeline benchmarks apply project-by-project. A Visual Content Partnership (monthly retainer) uses the same pipeline and revision standard, but timeline benchmarks reset for each piece of content since the 3D asset already exists and later deliverables are typically faster than the first build.

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About the studio

XO3D is a director-led product CGI studio, incorporated as XO3D Ltd in 2019 (UK Companies House 11876020). Founded by Thomas Howcroft (Founder and Creative Director) and Alex Mann (Co-Founder and Managing Director). Based at the Business and Technology Centre in Stevenage, UK, with representation at 244 Fifth Avenue, New York. We work with tech, industrial and premium consumer brands on product films, launch stills and interactive experiences.

That makes us the right choice for launch-critical work where the visual standard has to be high and the product may not exist yet.

It makes us the wrong choice for three things, and it is worth establishing that now rather than later.

  • Hundreds of routine SKUs to a fixed template. A volume batch renderer will do that faster and for less. Paying for creative direction on work that does not need a creative decision is poor value, and we will tell you so.
  • A permanently live, self-service configurator across a large range. That is platform software. We can build the assets and, where it is the right route, the experience itself, but the ongoing system is not a studio deliverable.
  • The campaign idea itself. If what you need is the strategy, the audience work and the media plan, start with an agency. We are frequently the production partner behind one.
How XO3D compares to the other five supplier models

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