XO3D Studio · Guide
Product CGI Production Benchmarks.
Deliverable counts, revision rounds, resolution, technical pipeline and timeline: XO3D's own operating parameters, in one reference sheet.
7Scope Variables Tracked
2Revision Rounds, Standard
13D Asset Per Deliverable Set
2017Studio Founded
These are XO3D's own numbers, not an industry survey; see the FAQ below for how we source them.
By Project Type
Deliverable, resolution and revision benchmarks.
For the full reasoning behind these windows, see the timeline guide and the scoping guide.
| Project Type | Deliverable Count | Resolution | Revisions | Timeline |
|---|---|---|---|---|
| Still Image Suite | 8–20 hero renders | Up to 8K | 2 rounds | 2–3 weeks |
| Hero Product Film | 1 film, 30–60s | 4K master | 2 rounds on edit | 4–7 weeks |
| Full Launch Suite | Film + 15–30 stills + social cutdowns | 4K + 8K stills | 2 rounds | 6–10 weeks |
| Social Format Suite | 4 aspect ratios | 16:9, 9:16, 1:1, 4:5 | Included in source film | 1–2 weeks from existing asset |
| Technical / Mechanism Film | 1 film + CAD-accurate sequencing | 4K master | 2 rounds + engineering sign-off | 5–9 weeks |
Technical Pipeline
The software behind every deliverable.
| Stage | Tool |
|---|---|
| 3D Modelling & Animation | Cinema 4D |
| Rendering | Keyshot (physically based rendering) |
| Post-Production & Grading | Adobe Creative Cloud: After Effects, Premiere Pro, Photoshop |
| Interactive Web Viewers | Three.js |
| AR Export Formats | GLB (web/Android), USDZ (iOS) |
| Client Review | Frame.io |
7 Scope Variables Every Project Is Measured Against
- Model complexity
- Number and type of deliverables
- Colourway and variant count
- Material and environment complexity
- Animation complexity
- Timeline pressure
- Revision rounds
Studio Benchmarks
- 2017 Founded (incorporated as XO3D Ltd, 2019)
- 29 Published case studies
- 2 Studio locations: Stevenage, UK studio; New York representation
FAQ
Benchmark questions answered.
Are these industry averages, or XO3D-specific numbers?
These are XO3D's own operating parameters, not an industry-wide survey. We haven't audited other studios' production data and won't publish a number we can't stand behind. Every figure here already appears elsewhere on this site, in the scoping guide, the timeline guide, or a service page; this page just compiles them into one reference.
Why two revision rounds as standard?
Two rounds is enough to catch genuine misalignment without turning production into an open-ended iteration loop. The more effective lever is a thorough pre-production approval process: storyboard, animatic, material tests and lighting review signed off before final rendering begins. Changes at that stage are straightforward; changes after final render mean rework, which is what revision rounds beyond the standard two are actually for.
Do these benchmarks apply to every project, including retainers?
The deliverable and pipeline benchmarks apply project-by-project. A Visual Content Partnership (monthly retainer) uses the same pipeline and revision standard, but timeline benchmarks reset for each piece of content since the 3D asset already exists and later deliverables are typically faster than the first build.
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Want benchmarks specific to your brief?
Tell us what you're building. We'll scope it against these same variables and tell you honestly where it lands.