XO3D Studio · Investment
Investment.
No price list. An honest framework for what XO3D costs and the variables that determine it. Read this before asking for a quote.
XO3D quotes every project to brief. We do not publish day rates and we do not publish package prices. The reason is structural: every engagement is different in scope, complexity and ambition. A flat price list would either over-quote simple projects or under-quote complex ones. Neither serves the client.
Our Approach
Fixed project fees. No day rates.
Every XO3D engagement is quoted as a fixed project fee against a defined scope of deliverables. We do not bill by the hour, the day, or the render frame. The model has three consequences worth knowing.
Cost certainty.
You know the full investment before the project begins. There is no variable burn rate, no surprise overrun, no reason for the studio to slow down.
Aligned incentives.
XO3D wins when the work is excellent and the client comes back. Hourly billing rewards inefficiency. Fixed-fee billing rewards craft.
Scoped revisions.
Quotes include a defined revision allowance. If the project needs more, we scope and quote the additional work transparently rather than absorbing it silently into the rate.
What Determines Investment
Seven variables that shape the scope.
- VARIABLE 01
Product complexity
How many components, materials and finishes the product has. A single-finish wireless earbud is a different build to a multi-material EV charger or a precision watch.
- VARIABLE 02
Source-file quality
CAD-ready, drawing-only, photography-only, or no reference at all. Each requires a different starting effort. CAD-ready is the most efficient and the most accurate.
- VARIABLE 03
Deliverable suite
Hero film only, full launch suite, social format set, interactive viewer, press kit, retail formats. The asset is the same. The production work to produce each output is what drives the scope.
- VARIABLE 04
Variant range
One colourway or twelve. Same model. Different variant production cost per colourway.
- VARIABLE 05
Animation complexity
Static stills, simple turntable, full hero film with sound design, mechanism animations or assembly sequences. The scope difference is significant.
- VARIABLE 06
Sector standard
Luxury goods CGI is measured against the finest product photography in the world. Industrial CGI is measured against engineering accuracy. The sector's reference standard sets the bar.
- VARIABLE 07
Timeline
Standard production windows are 4-8 weeks for a typical launch. Compressed timelines are workable, with a cost adjustment for the additional studio capacity required.
Engagement Ranges
The shape of a typical scope.
For clients trying to budget before a formal quote, three ranges are useful as orientation. Specific figures are confirmed in quote, not here.
Single-product, single-output
One product, one hero asset (film or stills set), single brand language. The minimum scope at which XO3D's standard is justified. Below this scope, a commodity studio is the right choice.
Full launch suite
One product, the full launch suite (film, social, stills, interactive, press), 4-8 week production. The most common XO3D engagement. Where the single-build economics deliver the strongest value.
Multi-product, multi-market campaign
Product range, multi-format global campaign, full sector-specific creative direction, localisation, ongoing variant production. Or a complex pre-manufacture programme with engineering involvement.
When XO3D Is Not The Right Investment
Honest disqualification.
XO3D is a premium studio. There are commercial situations where a commodity rendering studio is the right call. If any of the following apply, the right answer is probably someone else.
- The brief is "we need a test image" or "a quick render to see what it looks like" rather than a defined commercial output.
- The budget is structured as a day rate or hourly rate rather than a project fee.
- The deliverable is one quick packshot at the lowest possible cost, with no future use, no campaign integration, no brand context.
- The decision criteria is "ballpark figure, we will go with whoever is cheapest".
- The brief explicitly compares CGI to a generative-AI alternative on cost and asks for the cheaper option.
"We are honest about who XO3D is for. Brands that need creative direction, engineering accuracy, and a studio that will hold a high standard across a long campaign. Brands that need 'a render, fast and cheap' are better served elsewhere, and we will tell them so."
— Alex Mann, Managing Director
FAQ
Common questions about investment.
Why don't you publish day rates?
Can I get a ballpark before sending a brief?
How do revision rounds work?
What about ongoing work after the project?
Start the conversation
Ready to scope an investment?
Send us a brief and we will respond with an indicative range within one working day, and a formal quote within five.