XO3D Studio · Investment

Investment.

No generic menu. An honest framework for how XO3D scopes engagements and the variables that shape them. Read this before sending a brief.

XO3D scopes every project to brief. We do not package creative direction into a generic menu. The reason is structural: every engagement is different in scope, complexity and ambition. A flat menu would either over-serve simple projects or under-serve complex ones. Neither serves the client.

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Our Approach

Defined scopes. No open-ended production.

Every XO3D engagement is shaped around a defined scope of deliverables. We do not run open-ended hourly production, day-by-day production, or render-frame accounting. The model has three consequences worth knowing.

Scope certainty.

You know the full scope before the project begins. There is no variable burn rate, no surprise overrun, no reason for the studio to slow down.

Aligned incentives.

XO3D wins when the work is excellent and the client comes back. Open-ended production rewards time spent. A defined scope rewards craft.

Scoped revisions.

Every engagement includes a defined revision allowance. If the project needs more, we scope the additional work transparently rather than absorbing it silently.

What Determines Scope

Seven variables that shape the scope.

  1. VARIABLE 01

    Product complexity

    How many components, materials and finishes the product has. A single-finish wireless earbud is a different build to a multi-material EV charger or a precision watch.

  2. VARIABLE 02

    Source-file quality

    CAD-ready, drawing-only, photography-only, or no reference at all. Each requires a different starting effort. CAD-ready is the most efficient and the most accurate.

  3. VARIABLE 03

    Deliverable suite

    Hero film only, full launch suite, social format set, interactive viewer, press kit, retail formats. The asset is the same. The production work to produce each output is what drives the scope.

  4. VARIABLE 04

    Variant range

    One colourway or twelve. Same model. Each colourway adds variant production scope.

  5. VARIABLE 05

    Animation complexity

    Static stills, simple turntable, full hero film with sound design, mechanism animations or assembly sequences. The scope difference is significant.

  6. VARIABLE 06

    Sector standard

    Luxury goods CGI is measured against the finest product photography in the world. Industrial CGI is measured against engineering accuracy. The sector's reference standard sets the bar.

  7. VARIABLE 07

    Timeline

    Standard production windows are 4-8 weeks for a typical launch. Compressed timelines are workable, with additional studio capacity scoped in.

Engagement Ranges

The shape of a typical scope.

For clients scoping their first project, three shapes are useful as orientation. The specific scope is confirmed in the brief, not here.

Entry

Single-product, single-output

One product, one hero asset (film or stills set), single brand language. The minimum scope at which XO3D's standard is justified. Below this scope, a commodity studio is the right choice.

Sweet spot

Full launch suite

One product, the full launch suite (film, social, stills, interactive, press), 4-8 week production. The most common XO3D engagement. Where the single-build economics deliver the strongest value.

Top end

Multi-product, multi-market campaign

Product range, multi-format global campaign, full sector-specific creative direction, localisation, ongoing variant production. Or a complex pre-manufacture programme with engineering involvement.

When XO3D Is Not The Right Investment

Honest disqualification.

XO3D is a premium studio. There are commercial situations where a commodity rendering studio is the right call. If any of the following apply, the right answer is probably someone else.

  • The brief is "we need a test image" or "a quick render to see what it looks like" rather than a defined commercial output.
  • The engagement is structured as a day rate or hourly rate rather than a defined scope.
  • The deliverable is one quick packshot with no future use, no campaign integration, no brand context.
  • The decision criteria are finding whoever can turn it around soonest, regardless of standard.
  • The brief explicitly compares CGI to a generative-AI alternative and asks which is faster to generate.

"We are honest about who XO3D is for. Brands that need creative direction, engineering accuracy, and a studio that will hold a high standard across a long campaign. Brands that need a quick render with no creative direction are better served elsewhere, and we will tell them so."

Alex Mann, Managing Director

FAQ

Common questions about investment.

Why don't you work as an open-ended production resource?
Because open-ended production rewards time spent, not results. Every engagement is scoped against a defined set of deliverables instead. That model gives the client certainty and aligns the studio's incentive with the work, not the hours.
Can I get a sense of scope before sending a full brief?
For a serious enquiry, yes. Send a one-paragraph description of the product, the deliverable need, and the rough timeline, and we will respond with an indicative read within one working day. A full scope needs the complete brief.
How do revision rounds work?
Every engagement includes a defined number of formal revision rounds, typically two in the production stage and one in the finishing stage. Smaller change requests are accommodated within these rounds. Material scope changes are scoped as additional work with full transparency.
What about ongoing work after the project?
The 3D asset library belongs to you. Future deliverables produced from the existing assets are a smaller scope than the original build, since the model, materials and lighting already exist. Many clients convert into a Visual Content Partnership for continuous monthly output once the foundation engagement completes.

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Ready to scope your launch?

Send us a brief and we will respond with an indicative read within one working day, and a full scope within five.

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