![\"XO3D](\"https://xo3d.co.uk/wp-content/uploads/2022/12/LOGO-WHITE-1.svg\"){kind=logo}
\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tContact us: [email protected] | Phone: +442034883437
\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tGandour
Yamama Spread Animation
The Gandour project is a two-part marketing animation initiative aimed at enhancing the visual appeal of their spread product, Yamama, and chocolate-coated wafer bar, Unica.
The first part involves a 30-second dynamic animation showcasing the spread’s texture and consistency through engaging motion simulations, accompanied by still imagery and a short hero animation, focusing on natural ingredients.
The second part centres on a 30-second animation for Unica, highlighting the bar’s layers and chocolate coating through detailed, visually rich shots.
Our CGI expertise allowed us to overcome challenges related to simulating organic textures and ensuring brand consistency. By leveraging advanced techniques, we delivered photorealistic animations and stills that aligned with Gandour’s brand identity, providing high-impact visuals that enhance their market presence.
\t\t\t\t\t\t\t\tCATEGORY
\t\t\t\tProduct Animation
\t\t\t\tProduct Rendering
\t\t\t\tSERVICES
\t\t\t\t3D Animation
\t\t\t\t3D Rendering
\t\t\t\t![\"Nuts](\"https://xo3d.co.uk/wp-content/uploads/2024/10/Nuts-Revolution-Gandour-Yamama-Spread-3D-Food-Animation-HD.jpg\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tWHAT THE CLIENT ASKED FOR
\t\t\t\tProject Brief.
\t\t\t\tThis project is divided into two parts. The first part involves creating a 30-second marketing animation for a spread product with three flavours. The animation will showcase the Yamama spread in motion, using dynamic simulations to highlight its texture and consistency, while featuring colourful and engaging shots of the jar and branding. In addition to the main animation, supporting still imagery of the jar and flavours will be produced, along with a short hero animation where a sunflower grows around the jar, emphasising natural ingredients or freshness.
The second part focuses on producing another 30-second marketing animation, this time for the Unica, a chocolate-coated wafer bar. The animation will dynamically showcase the bar’s key elements, such as its layers and chocolate coating, through appealing and visually rich shots. Supporting packshot stills will be created, along with a 10-second edited version of the animation for quick, impactful messaging. Both parts aim to maintain a vibrant, high-quality aesthetic that reflects the brands’ identities.
FIRST PHASE
\t\t\t\tYamama Spread
\t\t\t\t![\"Yamama](\"https://xo3d.co.uk/wp-content/uploads/2024/10/Yamama-Halawa-Spread.jpg\")
![\"Yamama](\"https://xo3d.co.uk/wp-content/uploads/2024/10/Yamama-Cocoa-Hazelnut.jpg\")
![\"Gandour](\"https://xo3d.co.uk/wp-content/uploads/2024/10/Gandour-Yamama-Peanut-Butter.jpg\")
WHY DID THE CLIENT COME TO US
\t\t\t\tMaximum Visual Impact.
\t\t\t\tGandour, a company known for its wide range of food products, including spreads and confectioneries, came to us for this project because CGI offers unique advantages in creating high-impact, visually stunning marketing content. CGI allows for the precise, detailed presentation of products, capturing textures, colours, and motion in ways that are hard to achieve with traditional photography or video. For a spread product, simulations can show the product in motion—spreading, pouring, or flowing—emphasising the product’s appeal and quality in a controlled, creative environment.
CHALLENGES AND SOLUTIONS
\t\t\t\tProblem-solving.
\t\t\t\tA project like this posed several challenges, including creating realistic and dynamic simulations of food textures, such as the spread in motion or the chocolate coating on the wafer bar. Achieving photorealistic quality while maintaining fluid, natural motion was complex, particularly with organic materials that require detailed shading, lighting, and texture work. Additionally, balancing creativity with the brand’s identity and ensuring consistent visuals across animations and stills added another layer of complexity.
These challenges were resolved by leveraging advanced simulation software, high-quality texturing techniques, and close collaboration with the client to ensure that the artistic vision aligned with brand requirements. Iterative feedback loops during the production process ensured that adjustments were made to perfect the look and feel of the product in a CGI environment.
WHY CGI?
\t\t\t\tFlexibility.
\t\t\t\tCGI was the best tool for this project as it provides precise control over product visuals, allowing for dynamic, photorealistic animations that highlight the spread’s textures and the chocolate bar’s layers. It enables creative, detailed simulations that would be difficult to capture with traditional methods, ensuring high-quality, consistent visuals across both animations and stills while maintaining brand alignment.
![\"Gandour](\"https://xo3d.co.uk/wp-content/uploads/2024/10/Gandour-Yamama-Spread-Creative-3D-Render.jpeg\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tTHE XO3D DIFFERENCE
\t\t\t\tLeverage.
\t\t\t\tThis project would add significant value to Gandour by enhancing its brand visibility and appeal through high-quality, visually engaging marketing content. The dynamic CGI animations can effectively showcase the unique features and textures of their products, capturing consumer interest and differentiating Gandour’s offerings in a competitive market.
Expand the possibilities.
\t\t\t\tUsing CGI for the food and beverage industry unlocks a plethora of marketing doors, in the sense that no idea is too ‘out of this world’. 3D can make it happen.
Let’s work together!
\t\t\t\t\t\t\t\t![\"Group](\"https://xo3d.co.uk/wp-content/uploads/2024/10/Group-Shot-with-Ingredients-Gandour-Yamama-Spread-3D-Food-Animation.jpg\")
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