Gandour
Yamama Spread Animation.
How photoreal CGI and fluid simulation brought Gandour’s Yamama spread to life — three flavours, a sunflower hero beat and a campaign-ready library of marketing assets.
Watch the film
The Yamama film.
The Brief
Texture, freshness, and a brand worth craving.
Gandour’s Yamama is all about texture and flavour — the kind of product that lives or dies on how appetising it looks in motion. Traditional food photography can only get so close before practical limits kick in.
They needed a 30-second hero animation, three flavour-specific swirl beats, supporting stills and a sunflower hero moment that anchored the natural-ingredient story — all sitting inside one consistent visual system.
We translated the brief into a photoreal CGI campaign built around custom simulation rigs, brand-led lighting and reusable shot libraries — giving Gandour a high-impact asset set that scales across launch films, packshots and ongoing social.
The Work
From swirl simulations to a sunflower hero.
A complete CGI library: hero film, flavour-specific swirl beats, jar interaction cuts and a signature sunflower moment — all produced from the same source pipeline for total visual consistency.
-
Texture and motion, simulated to feel real.
A hero cocoa swirl shot built with high-fidelity fluid simulation — capturing the viscous, glossy character of the Yamama spread and translating it into a motion sequence that lifts the product on shelf, on screen and on socials.
-
A second flavour — same visual language.
The hazelnut variant runs through the same simulation rig and brand-led lighting set-up as the cocoa shot — keeping the Yamama range visually consistent while letting each flavour show off its own colour, texture and finish.
-
Three flavours, one consistent system.
The Halawa shot completes the trio — proving the visual system scales across the full flavour range and giving Gandour a library of swirl assets that can be reused across launches, campaigns and pack updates without rework.
-
The first-open moment, in cinematic detail.
A foil peel and zoom-in shot leans into the most appetising beat of the product — that first opening reveal — using close-up CGI to communicate freshness, seal quality and craft that traditional food photography simply cannot stage.
-
Lid closing, lid opening — engineered beats.
Tight jar-lid open and close beats — built as standalone cuts so the same animation system can drive long-form films, short social loops and product-page sequences from one CGI source library.
-
A sunflower grows around the jar.
A signature hero beat — a sunflower blooming around the Yamama jar — visualising the natural ingredient story in a way that anchors the brand emotionally. This is the spot that headlines the campaign edit and the social hero.
Marketing-Ready Assets
Drop-in cuts for web, social and decks.
A library of utility cuts produced from the same CGI source — jar interactions, packaging beats and laptop mockups ready for product pages, paid social and trade decks.
Related work
More from the studio.
Nanuskate
Pre-launch CGI for Nanuskate’s modular skate ramp — hero film, square explainers, vertical social and greycard process passes.
View case study
Petalite
Engineering-grade CGI for EV charging infrastructure — hero stills, explainer animation and stakeholder-ready visual content.
View case study
Sony
Multi-channel CGI suite for Sony’s WF-C710 launch — animation, lifestyle compositing and product page assets.
View case studyStart the conversation
Have a product worth showing? Let’s talk about what it needs to do.
We reply to every brief personally — usually within one working day.
What was the hardest part of the brief?
Artists Commentary.
Food simulations are unforgiving — the viewer knows what spread should look like, so any artefact in the surface tension, viscosity or light interaction breaks the shot immediately.
We built the swirl shots inside a dedicated simulation rig so the Cocoa, Hazelnut and Halawa variants could all run through the same lighting and shading pipeline — keeping the trio visually coherent while letting each flavour read on its own terms.
The sunflower hero was the most fun — a chance to push the campaign beyond a straight product shot and into a brand moment that lands the natural-ingredient story emotionally, not just functionally.