Gandour
Yamama Spread Animation.
How photoreal CGI and fluid simulation brought Gandour’s Yamama spread to life, three flavours, a sunflower hero beat and a campaign-ready library of marketing assets.
The Brief
Texture, freshness, and a brand worth craving.
Gandour’s Yamama is all about texture and flavour, the kind of product that lives or dies on how appetising it looks in motion. Traditional food photography can only get so close before practical limits kick in.
They needed a 30-second hero animation, three flavour-specific swirl beats, supporting stills and a sunflower hero moment that anchored the natural-ingredient story, all sitting inside one consistent visual system.
We translated the brief into a photoreal CGI campaign built around custom simulation rigs, brand-led lighting and reusable shot libraries, giving Gandour a high-impact asset set that scales across launch films, packshots and ongoing social.
The Work
From swirl simulations to a sunflower hero.
A complete CGI library: hero film, flavour-specific swirl beats, jar interaction cuts and a signature sunflower moment, all produced from the same source pipeline for total visual consistency.
Texture and motion, simulated to feel real.
A hero cocoa swirl shot built with high-fidelity fluid simulation — capturing the viscous, glossy character of the Yamama spread and translating it into a motion sequence that lifts the product on shelf, on screen and on socials.
A second flavour — same visual language.
The hazelnut variant runs through the same simulation rig and brand-led lighting set-up as the cocoa shot — keeping the Yamama range visually consistent while letting each flavour show off its own colour, texture and finish.
Three flavours, one consistent system.
The Halawa shot completes the trio — proving the visual system scales across the full flavour range and giving Gandour a library of swirl assets that can be reused across launches, campaigns and pack updates without rework.
The first-open moment, in cinematic detail.
A foil peel and zoom-in shot leans into the most appetising beat of the product — that first opening reveal — using close-up CGI to communicate freshness, seal quality and craft that traditional food photography simply cannot stage.
Lid closing, lid opening — engineered beats.
Tight jar-lid open and close beats — built as standalone cuts so the same animation system can drive long-form films, short social loops and product-page sequences from one CGI source library.
A sunflower grows around the jar.
A signature hero beat — a sunflower blooming around the Yamama jar — visualising the natural ingredient story in a way that anchors the brand emotionally. This is the spot that headlines the campaign edit and the social hero.
Marketing-Ready Assets
Drop-in cuts for web, social and decks.
A library of utility cuts produced from the same CGI source, jar interactions, packaging beats and laptop mockups ready for product pages, paid social and trade decks.
The deliverable
A full launch render library, built once, used everywhere.
A scalable CGI pipeline produced campaign hero frames, a three-flavour line-up and packaging detail shots, all consistent with the launch films so the trade decks, social and retail listings stayed visually locked.
Hero stills
Hero stills — campaign hero frames
Marketing-ready assets
Flavour library — three variants
Detail shots — closeup/macro
Detail shots — packaging closeups
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Have a product worth showing? Let’s talk about what it needs to do.
We reply to every brief personally, usually within one working day.
What was the hardest part of the brief?
Artists Commentary.
Food simulations are unforgiving — the viewer knows what spread should look like, so any artefact in the surface tension, viscosity or light interaction breaks the shot immediately.
We built the swirl shots inside a dedicated simulation rig so the Cocoa, Hazelnut and Halawa variants could all run through the same lighting and shading pipeline — keeping the trio visually coherent while letting each flavour read on its own terms.
The sunflower hero was the most fun — a chance to push the campaign beyond a straight product shot and into a brand moment that lands the natural-ingredient story emotionally, not just functionally.