Bluestork
Showcasing Ergonomic Mouse Design.
How a 30-second CGI animation positioned Bluestork's ergonomic gaming mouse for launch — communicating ergonomic form, DPI control and RGB personality across Amazon, social, paid and the brand site.
Watch the film
The Bluestork hero film.
The Brief
Ergonomics, performance, and a product that earns the scroll.
Bluestork needed a CGI animation that could carry the launch of their new ergonomic gaming mouse — communicating form, function and value in a single, confident asset.
The brief evolved during planning: an early storyboard explored multiple product variants, but as scope tightened we refined the concept around the final right-handed variant — sharpening the camera direction and sequencing to spotlight the features that matter to buyers.
The outcome is a focused, high-impact 30-second hero animation — premium, technically accurate and built to perform across Amazon, the brand website, paid advertising, sales decks and social content.
The Work
From hero film to feature reveals — one CGI source.
A complete launch kit: a cinematic hero shot, DPI and RGB feature reveals, conceptual paid-social cuts and variant exploration — all produced from one pipeline for total visual consistency.
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A cinematic reveal built for launch.
The headline hero shot frames the mouse in a clean, premium lighting rig — designed to anchor the launch campaign, the website hero and the Amazon product listing with a single, confident visual statement.
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RGB lighting brought to life.
A dedicated RGB reveal communicates personalisation and gaming credibility — captured in CGI with full creative control over colour, glow falloff and reflection behaviour.
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A conceptual cut for paid and social.
A surreal rock-on-water composition pushes the asset beyond a standard product film — giving paid social and campaign teams a distinct, scroll-stopping cut from the same CGI pipeline.
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Motion that earns the scroll.
A gravity-shift sequence reframes the mouse in zero-G — built to perform across vertical feeds and short-form ad placements without losing detail on the ergonomic form.
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One asset, multiple variants.
A colour-shift cut demonstrates how the same CGI source supports variant marketing — useful for listing pages, A/B creative and seasonal campaign refreshes without a reshoot.
Marketing-Ready Assets
Stills built for product pages, listings and decks.
A library of high-resolution still renders produced from the same CGI source — drop-in ready for Amazon listings, website hero placements, paid social and sales material.
Feature Reveals
Detail cuts for product pages and short-form.
Focused feature animations — scroll wheel forming, logo reveal and scroll wheel motion — built to drop into Amazon A+ content, website features and short-form social.
Additional Cuts
A library that flexes across the campaign.
Side-by-side variant compositions and a black-variant reveal — extra cuts produced from the same CGI source, ready for variant marketing and A/B creative testing.
Credits
The team behind the work.
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View case studyStart the conversation
Have a product worth showing? Let’s talk about what it needs to do.
We reply to every brief personally — usually within one working day.
What shaped the direction during production?
Director's Commentary.
In the initial planning stage, we developed a storyboard featuring both left- and right-handed mouse versions, alongside black and white colour variations. The original concept centred on the duality of those variations.
During development, the left-handed and white versions were dropped, and the original concept no longer held together. We revised the approach — building a new animation with updated camera angles to focus on the features of the remaining mouse variant.
Constant feedback loops between XO3D and the client kept the work coherent and compelling, and gave them a launch-ready asset they had complete confidence in.