Project at a glance
How Bluestork Used 3D to Highlight the Ergonomic Design of Their New Gaming Mouse
At XO3D, we create high-end product visuals designed to support launches, campaigns, and digital experiences where clarity and impact matter. Our collaboration with Bluestork focused on delivering a refined 30-second CGI animation for their latest ergonomic gaming mouse—crafted to communicate both performance and design with precision.
Working from an early-stage brief, our objective was to present the product in a way that would not only showcase its form, but reveal its functional advantages and elevate its perceived value across marketing channels. The animation needed to feel premium, technically accurate, and visually engaging—capable of capturing attention in fast-paced digital environments while remaining clear and informative.
The final outcome is a focused, high-impact animation designed to position Bluestork’s product with confidence—supporting product launch activity, strengthening brand perception, and delivering a versatile asset that performs across ecommerce, social, and campaign environments.
Results
Deliverables
- 30-second Hero Animation
Key Features
- Ergonomic Design
- Adjustable DPI Sensitivity
- Multi-button Functionality
- RGB Lighting
Use Case
- Amazon Product Listing
- Product Launch Campaign
- Website Hero / Landing Pages
- Social Media Content
- Paid Advertising
- Ecommerce Product Pages
- Sales & Presentation Material
CLIENT
BLUESTORK
PRODUCED BY
XO3D
CATEGORY
Tech & Electronics
SECTOR
Gaming Mouse
PROJECT TYPE
CGI Launch Kit
SERVICES
VFX
SOFTWARE USED
Keyshot
Adobe Creative Cloud
WRITTEN BY
Thomas Howcroft, Founder XO3D
Drag the image to rotate it in 360 view.
360 Interactive.
Project Brief.
THE CHALLENGE
Building From Scratch.
During the initial planning phase, a storyboard was developed exploring multiple product variations and creative directions. As the project evolved, changes to the scope required a shift in approach, prompting us to refine the concept and adjust the animation accordingly.
THE SOLUTION
Constant Communication.
Refined camera direction and sequencing were implemented to enhance clarity and visual impact, ensuring the final result remained cohesive, engaging, and aligned with the client’s objectives. This was achieved by having constant feedback loops that allowed for efficient communication between us XO3D and the client.
THE RESULT
A Product That Stands Out.
Bluestork approached us for this project because of our proven track record. We had previously created a high-quality animation for their gaming keyboard, establishing a strong relationship built on trust and the consistent delivery of superior work. They had absolute faith in our ability to create a stunning animation that they could use as:
- Visual for their Amazon product listing that showcases the key features.
- A hero asset that defines the visual direction and impact of the product launch.
- A website hero animation that immediately communicates design, function, and product value.
- Social media assets that can be adapted into short-form content to drive engagement across platforms.
- A high-impact animation ad designed to capture attention and perform across digital ad placements.
- Sales and presentation material for communicating product value in pitches and presentations.
THE XO3D DIFFERENCE
Director's Commentary
In the initial planning stage, we developed a storyboard featuring both left- and right-handed mouse versions, as well as black and white colour variations. The original concept centred on the duality of these variations. However, during development, the left-handed and white versions were dropped, leading to a concept that no longer worked. To address this, we revised our approach, creating a new animation with updated camera angles to focus on the features of the remaining mouse variant. This ensured the final product was coherent and compelling, providing the client with a choice of either.
Director
Precision and Flexibility.
CGI gives you back complete creative control at a fraction of the cost of traditional photography.
Make the shift to 3D visuals today.
