Dermalux is a world leading and trusted British brand for professional LED Phototherapy. They produce top-quality devices that are medically certified, clinically proven and backed by science. They approached us to produce high-end 3D animations and renders for their entire range of products – the Flex MD, the Flex Mini, the Compact Lite, and the Tri-Wave MD.
The project involved creating premium-quality 3D animations for Dermalux’s medical consumer products, intended for marketing and promotional campaigns. These animations aim to spotlight the products’ attributes, design, and functionality. The CGI clips will open with dark and enigmatic environments, focusing on reveal and close-up shots to enthrall their audience and underscore the distinctiveness of each product.
This case study will focus on our work and process for the Flex MD.
CATEGORY
PRODUCT RENDERING
PRODUCT ANIMATION
SERVICES
3D RENDERING
3D ANIMATION
PROJECT BRIEF
To create high-end 3D animations for Dermalux’s consumer level products. These animations will be used for marketing and promotional purposes to showcase the products’ features, form, and functionality. The animations should start with a dark and mysterious aesthetic, emphasising reveal shots and close-up detail shots to captivate our audience and highlight the uniqueness of each product.
DERMALUX FLEX MD IN 360° VIEW
WHY DID THE CLIENT COME TO US?
Dermalux’ products represent the cutting-edge of modern technology, and so are very complex and innovative products. Dermalux came to us with the understanding that through 3D animation, we would be able to visually showcase these products in a dynamic and engaging manner.
WHY CGI?
CGI can effectively demonstrate how a tech product works. By leveraging the power of visual storytelling and the unlimited canvas of a 3D space, we were able to show the intricate features of Dermalux’s Flex MD product in a new and compelling light.
Addressing Challenges and Implementing Solutions
It was clear at an early stage that a more iterative approach would be required due to the constantly evolving requirements and storyboard for the animation. For this reason, having effective communication, clear documentation, and a well-defined revision process were crucial in managing these challenges while accommodating client feedback during 3D animation production.
The products main feature was the LED array, and to achieve the level of realism required by the client, some advanced rendering techniques were required.
THE XO3D DIFFERENCE
By utilising high-end 3D animations, Dermalux has enhanced their online presence and have set their products apart from competitors by showcasing their products in a visually impressive and memorable way, ultimately contributing to the company’s success and market competitiveness.
WORK WITH US
XO3D creates stunning 3D assets for any marketing campaign that can be used across all media, as utilised by Dermalux.
With our powerful machines, we can create imagery and animations at any resolution, perfect for any advertising campaign.