Dermalux
Flex MD.
How premium 3D animation brought Dermalux’s medically-certified Flex MD LED panel to life — cinematic reveal shots, photoreal LED emission and a dark-to-light brand language built for marketing.
Watch the film
The Flex MD film.
The Brief
Dark, mysterious, medically credible.
Dermalux is a world-leading British brand for professional LED Phototherapy — medically certified, clinically proven and backed by science. They approached us to produce high-end 3D animations across their consumer product range, starting with the Flex MD.
The brief was to create premium-quality CGI for marketing and promotional campaigns — animations that spotlight each product’s attributes, design and functionality, opening with dark, enigmatic environments before resolving into clean reveal shots.
We translated that into a focused visual system: photoreal LED emission, brand-led lighting rigs, and a dark-to-light edit grammar that carries across hero films, wide compositions, logo bumpers and process passes — all produced from one CGI pipeline.
The Work
From cinematic reveal to LED macro detail.
A complete CGI library for the Flex MD launch — hero reveal, light and dark wide shots, brand-led logo bumpers and a continuous zoom-out from macro LED to full product context.
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Dark to light — a cinematic product reveal.
The headline cut opens in shadow and resolves into a fully-lit hero shot of the Flex MD. Built around the brand’s dark, clinical aesthetic, it sets the tone for the entire Dermalux animation suite.
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A fully-lit hero composition.
A wide, brightly-lit shot demonstrates the Flex MD’s form and surface finish at its best — a versatile master asset for product pages, decks and key-art applications.
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The same hero, in a darker visual language.
A dark-mode counterpart of the wide hero, used to anchor moodier campaign moments and on-site environments where the brand leans into its premium medical-tech feel.
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From macro detail to full product context.
A continuous zoom-out from the LED panel resolves to the full Flex MD silhouette — communicating scale, build quality and the precision behind the panel array in a single move.
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Brand-led intro cut, inner detail.
An inner logo treatment used as a bumper for the broader Dermalux animation suite — quick, brand-forward and easy to chain in front of any product shot in the library.
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Brand-led intro cut, outer reveal.
The matching outer logo cut, designed to live alongside the inner reveal as a paired set — the kind of detail that makes a brand feel premium across every touchpoint.
Marketing-Ready Stills
Macro LED detail — pink emission close-up.
Photoreal stills produced from the same CGI source as the animation — ideal for paid social, product pages and brand campaigns where the LED array needs to land.
Process
Greycard to final — locking the look.
Before final lighting, the entire animation was reviewed in greycard. Iterating in the greycard pass let us lock motion, framing and pacing before committing to look-development — a faster, cleaner route to the final film.
Credits
The team behind the work.
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View case studyStart the conversation
Have a product worth showing? Let’s talk about what it needs to do.
We reply to every brief personally — usually within one working day.
What challenges were there during production?
Artists Commentary.
The Flex MD’s defining feature is its LED array — and the realism bar from the client was high.
We used advanced rendering techniques to capture true LED emission, surface glow and panel behaviour across both the dark and light hero treatments.
An iterative, well-documented revision process kept the storyboard tight while still leaving room for client feedback as the brand language evolved.