Flash Motors specialises in designing innovative electric scooters, blending innovative technology with user-friendly design.
In this case study, we explore our collaboration with Flash Motors to produce two 30-second 3D product animations in 4K resolution, showcasing the innovative Infinity X scooter and their unique e-scooter controller technology.
Our task was to create visually stunning content for CES 2024 in Las Vegas and for Flash Motors’ social media marketing campaigns.
Storyboard, Creative Direction, and Animation: XO3D (Alex Mann, Thomas Howcroft, Connor Hamilton-Smith, Jayesh Patil, Jack Robertson)
Sound Design: Gulliver Lawrence-Tickell
The task was to produce two 30-second creative 3D product animation, at a 4k resolution, showcasing Flash Motor’s new Infinity X scooter as well as their unique electric scooter controller technology. This was done for the primary purpose of presenting at CES 2024 in Las Vegas, as well as to be used as marketing material for their social media campaigns.
WHY DID THE CLIENT COME TO US?
In a meeting with the CEO of the company, they said the reason they came to work with us was due to the high quality of our previous projects. They felt we were the right company to trust with this task. This was verified by their pure excitement when we presented the material preview images to them.
By using 3D for these animations, we were able to provide Flash Motors with marketing materials that had the same level of detail as traditional photography. While also being able to focus on key aspects of the product and display them in a far more creative way without the cost of hiring studios and equipment.
Addressing Challenges and Implementing Solutions
This project had a short deadline due to it being required for CES, therefore we decided to adopt a production line approach where the project was split into 3 steps being progressed by different members of the team. These 3 stages were:
- The initial animation and camera setup
- The lighting and material stage
- The post-production and overlay creation
We also had issues with render times and noise within the animations. To resolve this, we had to investigate ways of optimising the materials and the scenes, as well as using post-production to implement details such as motion blur rather than including this in the raw animations.
ATTENTION TO DETAIL
Hover over the image with the magnifying glass to zoom into the details.
THE XO3D DIFFERENCE
Flash Motors is a currently emerging company who expect to take the electric scooter market by storm. By entering CES using our high-end animation, they are far more likely to catch eyes and gain attention than without.
WORK WITH US
XO3D creates stunning 3D assets for any marketing campaign that can be used across all media, as utilised by Flash Motors.
With our powerful machines, we can create imagery and animations at any resolution, perfect for any advertising campaign.