Flash Motors
Infinity X Off-Road Electric Scooter.
How XO3D produced two 30-second 4K product animations for Flash Motors’ CES 2024 launch in Las Vegas — communicating Infinity X performance, controller technology and off-road DNA across show-floor screens and social campaigns.
Watch the film
The Infinity X film.
The Brief
CES-ready hero animation, in weeks not months.
Flash Motors needed two 30-second 4K product animations to launch the Infinity X at CES 2024 in Las Vegas — one for the booth, one for social. Both had to land in a fixed show window.
The brief called for a visual story that could carry the brand on a global stage: premium finish, off-road capability and the unique handlebar controller technology — all readable in seconds, on muted booth screens and on a phone.
We translated the scooter into a photoreal CGI library — hero films, colourway cuts, and engineering detail close-ups — produced through a three-stage production line so the CES deadline was never in doubt.
The Work
From CES booth loop to social cut — one pipeline.
A complete CGI library: hero animations, colourway variants, controller close-ups and engineering detail cuts — all produced from the same 3D source for total visual consistency across show floor, web and paid social.
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A CES-ready reveal in 4K.
We built the headline product animation around what mattered most for the CES 2024 booth — silhouette, finish and the Infinity X stance. Photoreal CGI gave Flash Motors a launch asset that read instantly on the show floor and on social, without a single physical photo studio booking.
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Four finishes from one CGI source.
Yellow, Mint, Green and Black — every colourway was rendered from the same 3D model, so Flash Motors got a full marketing library without re-shooting. Each cut was tuned for paid social, ensuring the brand language stayed consistent across every variant.
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Close-up storytelling on the logo.
A macro pass on the Flash Motors logo communicates material quality and finish — the kind of premium cue that drives investor confidence and consumer desire on a product page hero.
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Wheels and suspension — engineering as hero.
Off-road capability is core to the Infinity X. Dedicated wheel and suspension cuts make the engineering legible to a general audience — translating spec sheets into a visual story that sells.
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In-context, ready for product pages.
A laptop mockup composite ships the animation inside a real-world scene — useful for product pages, decks and press releases where the asset needs to live beyond the show floor.
Colourway Variants
One model, four finishes, ready to ship.
Yellow, Green and Black cuts rendered from the same CGI source — drop-in ready for product pages, paid social and CES collateral.
Engineering Detail
Close-ups that sell the spec sheet.
Handlebar twist, suspension travel, wheel entrance and battery reveal — isolated cuts that translate Flash Motors’ engineering story into seconds-long social-ready moments.
Credits
The team behind the work.
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View case studyStart the conversation
Have a product worth showing? Let’s talk about what it needs to do.
We reply to every brief personally — usually within one working day.
What was the biggest production challenge?
Artists Commentary.
The CES deadline left no margin — we had to deliver two 4K animations on a fixed show date.
We split the work into a three-stage production line: animation and camera, lighting and materials, then post-production and overlays. Each stage ran in parallel with a dedicated owner.
Render noise and frame times were the next problem. We optimised materials and scene complexity, then moved effects like motion blur into post — keeping the raw renders clean and fast.