XO3D Studio · Industry
Automotive & Mobility CGI.
XO3D applies the cinematic language of a premium automotive reveal to every vehicle and mobility product that deserves it.
Selected clients
Sony work via ImageNova. Ferrari and Burberry work via KCD.
Overview
Premium vehicle advertising sets a demanding visual benchmark.
Premium vehicle advertising has trained viewers to expect deliberate camera choreography, controlled light and convincing materials. A vehicle, whether a luxury SUV or an electric scooter, will be judged against that standard whether the brand intends it or not.
XO3D's published mobility work is micro-mobility: the Flash Motors Infinity X electric scooter and its controller. The scooter film was directed as a premium vehicle reveal, with deliberate camera moves, careful materials and light that serves the product's character. Other vehicle briefs are scoped individually. See how our Product CGI Films service applies this cinematic approach across categories.
Featured Work
Flash Motors, Electric Scooter Launch.
Case Study · Micro-Mobility
Flash Motors needed launch films for its Infinity X off-road electric scooter at CES 2024. XO3D treated the scooter as a premium vehicle reveal rather than a product demonstration. The visual approach drew on the cinematic language of luxury vehicle launches: low angles, dramatic exterior light, dynamic camera choreography. Winner, Animation (Advertising & Marketing), 2024 Web Excellence Awards, for the Flash Motors scooter film.
The case study lists two product animations for CES 2024, colourway variants in Yellow, Mint, Green and Black, close-up cuts of the handlebars, wheels and logo, and a laptop mock-up. See the Flash Motors launch.
The engineering story
From product reveal to mechanism detail.
A launch film sells the stance and finish. Some buyers also need to see what is inside. For Flash Motors, the scooter's controller had its own film alongside the scooter launch: hero rotations, macro close-ups of the materials and exploded views of the housing and circuit board.
Moving from the whole vehicle to one mechanism needs a source that shows the parts. On a brief like this, the client's engineers should decide what each sequence may show and what is simplified. That review is a project requirement, not a certification of how the part performs.
Explore the scooter controller CGI, or read about technical CGI for product mechanisms.
Deliverables and proof
One product, several launch assets.
A mobility launch usually needs more than one kind of asset. Each row below links to published XO3D work that shows it. The formats, rights and scope for your own launch are agreed in the brief.
| Asset | What it does | Published proof |
|---|---|---|
| Launch film | Reveals the vehicle's stance, finish and details | Flash Motors scooter |
| Colourway variants | Shows each finish with the same light and camera: Yellow, Mint, Green and Black on Flash Motors | Flash Motors scooter |
| Mechanism detail | Opens up one component to show what is inside | Infinity X controller |
| Charging-product story | Explains a charging system, its use and its scale | Petalite EV charger |
Plan a launch film with product CGI films, and collect your source and references with the product CGI brief template. For charging hardware, see EV and cleantech CGI.
What We Produce
For automotive and mobility brands.
Cinematic vehicle reveals
Launch films with deliberate camera choreography, dynamic exterior reveals and the visual language of premium vehicle advertising. Length and formats are set by the brief and the channel.
Paint, surface, precision
Multi-angle exterior renders showing paint finish, panel lines and design detail. Resolution and print sizes are agreed at brief.
How it works, visually
Exploded views and mechanism sequences, such as the Infinity X controller opening to show its circuit board, for technical sales material and presentations.
Every finish, one build
Colour variants from a single model build, with the same lighting across each one. The Flash Motors scooter was rendered in Yellow, Mint, Green and Black from one Master Asset.
FAQ
Automotive & mobility CGI questions.
Do you work on full-size vehicles as well as micro-mobility?
Can you match the CGI quality of premium automotive brands?
Your next project
Make the mobility story specific.
Separate the exterior product story from the mechanism that explains it. Agree approved operating information and choose which views belong in a launch film, technical sequence or sales presentation.
A route to consider
Technical CGI
An explanation of a product or mechanism built from approved source information, with technical review before finishing.
Bring these three things.
- Which system or vehicle is being shown?
- Which operation needs explaining?
- Who approves engineering references?
Start with an outline. We review the product, intended outputs and timing before agreeing the production scope.