XO3D Studio · Industry
Product CGI for Luxury Goods.
XO3D creates imagery for products whose price point sets the visual standard, where the imagery has to be worth the number on the tag.
Luxury product CGI starts with the piece, its finish references and the standard the imagery needs to meet. Buyers in this category know fine product photography well. The imagery has to show craft, finish and proportion clearly, without overstating the piece.
Our Burberry and Ferrari work was made through the agency KCD and is not shown on this page. The published luxury reference here is the Baresi & Caine watch film below. The studio runs a deliberately limited number of concurrent projects, so every one keeps named creative direction, which matters most at the tier of work where there is no margin for approximation.
Explore the product CGI stills and product CGI films services that underpin our luxury work. For fine jewellery and watch films, see jewellery animation, and for jewellery stills and material review, our jewellery rendering guide. We have not yet published fragrance work; for planning a fragrance launch, read our perfume marketing guide.
Published work
Watch film: Baresi & Caine
A 0:59 marketing animation for a Baresi & Caine watch. It extended a set of website images we made for the brand. The film shows the piece in close-up reveal shots: the watch face, the case detail and the finish.
The frame here is a close-up of the gold hands and the B&C monogram over the dial. The film plays on its own page, with player controls.
Play the watch film
When CGI fits
Where CGI can help a luxury brief.
Imagery from design files
Some collections are shown to press or buyers before production is finished. CGI built from design files can have campaign imagery ready for an announcement. That depends on approved files, finish references and time for review.
Showing craft closely
Stitching, grain and the brushing on a case back can be shown close up without a macro shoot. The final detail depends on the source model, the material references and the delivery resolution, so agree the closest view before production.
A setting built for the piece
CGI can place a piece in a built setting, such as a marble interior, a plain studio or an abstract space, instead of a location shoot. The setting still needs art direction and approval, like any campaign.
Consistent views across a range
One build can give consistent angles, colourways and formats under controlled lighting, with room for iterations. Whether that costs less than photography depends on the range, the references and the review it needs.
Photography can be the better route when the finished piece exists and a shoot can capture what the brief needs. For a side-by-side view, read CGI vs product photography.
Featured work
What our published work shows.
From premium consumer launches to luxury fashion campaign assets, XO3D's luxury goods work is led personally by the studio's Creative and Direction leads, because at this tier, creative responsibility cannot be delegated. Every material, every light, every cut is reviewed by a named Creative Director against the brand's reference set.
Published watch film
- Baresi & Caine watch film: close-up reveal shots of the watch face, case detail and finish.
Adjacent product work
Not luxury category work. Shown for close-up, finish and colourway handling.
- Rollink Flex 360: a collapsible suitcase across sizes and colourways. Travel product work, not a leather goods case.
- Røest coffee roaster: macro detail across the P3000 hopper and a close-up logo reveal.
- Sony WF-C710: one product across several colourways and finishes, made for ImageNova.
- BlueStork ergonomic mouse: colour variants, glow and reflection on a computer mouse.
Discuss the brief
This page shows no client project for jewellery, leather goods, fragrance or spirits.
- Discuss your brief: we will tell you which published work is the closest reference for your piece.
Before you brief
Five decisions for the brief.
Settle these before production starts. They are questions for your brief, not a record of any one project's workflow.
The object and its approved version
Which piece, which revision, and what may still change. Agree product references before modelling starts.
Material and finish references
Samples, swatches or approved photographs for the metal, glass, stone or leather, and who judges the match.
Creative reference and camera restraint
The brand imagery to sit beside, and how close, how fast and how much the camera should move. For films, see jewellery and watch animation.
Channels and deliverables
Where the work will run, the formats, and whether you need a single image, a set or a film. For stills, read judging jewellery stills.
Product and brand reviewers
Who signs off the product detail and who signs off the brand look. Name both before the first review.
If the piece is unreleased, tell us at the start and name who approves access to the files, so confidentiality can be discussed before anything is sent. Use the CGI brief template, or discuss your luxury brief.
FAQ
Luxury CGI questions.
Can CGI match the quality expected by luxury fashion houses?
How do you handle the texture of genuine leather and exotic materials?
Your next project
Let the details carry the argument.
Material response, proportions and restrained camera direction matter at close range. Use approved finish references and give the viewer time to inspect the details that distinguish the piece.
A route to consider
Product CGI Films
A product film developed through creative treatment, storyboard, animatic, product review and final picture and sound.
Bring these three things.
- Which details establish the product character?
- What material samples can be supplied?
- What campaign formats are required?
Start with an outline. We review the product, intended outputs and timing before agreeing the production scope.