Service
Jewellery 3D Animation.
Cinematic films for fine jewellery and watches, directed so the stone, the metal and the setting read as valuable in motion.
Start a conversationSelected clients
Cinematic motion for fine jewellery.
Jewellery animation is film-quality motion built around a single piece or a collection, produced entirely in CGI rather than shot on a set. XO3D is a director-led product CGI studio in Stevenage, UK, and it builds jewellery and watch films from CAD or a modelled 3D source, which means campaign assets can be finished before the piece is manufactured. Story, lighting language, materials and pace are agreed with a named Creative Director before a frame is rendered, then the sequence is developed through animatic, render and grade with sign-off at each stage. Accurate diamond ray tracing and metal reflectance are what allow cut, polish and setting to read as valuable in motion. Delivery covers the master film and any social cut-downs agreed in the brief.
The published reference for this work is the Baresi & Caine Stella Luce, a fine timepiece filmed in close-up reveal, built after the brand's own in-house renders could not reach the finish they wanted.
Why it works
Why brands use jewellery 3d animation.
Capture the light.
Diamonds, polished metal, brilliant cuts, rendered with the light play that defines luxury.
Pre-launch ready.
Animate from CAD before manufacturing, campaign assets in market on launch day.
Every channel covered.
Master film and social cut-downs are scoped to the agreed launch outputs.
What we deliver
Scope the right outputs.
Watch Launch Film: Baresi & Caine Stella Luce
A 59-second close-up reveal of the Stella Luce watch face, case detail and finish. Baresi & Caine had modelled the watch in-house in KeyShot but could not reach the photorealism they wanted, so XO3D produced the website stills and extended them into this marketing film. Watch the full film.
Hero Brand Films
Cinematic narrative films around individual pieces or collection launches.
Product Animation
Rotating, exploded and detail-focused product animation built for product pages and social.
Social Cut-downs
Multi-format social content optimised for Instagram, TikTok and luxury campaign distribution.
Process
Our jewellery 3d animation process.
- 01
Share the brief.
Send CAD, sketches or physical reference for the pieces.
- 02
Define the film.
Story, lighting language, materials and pace agreed before any frame is rendered.
- 03
Create and refine.
Animatic, render and grade, every detail signed off through review stages.
- 04
Final delivery.
Master film plus the cuts agreed in the brief, delivered together.
FAQ
Common questions, answered.
What makes a gemstone look realistic in jewellery animation?
For jewelry rendering or animation, a gemstone looking fake is all about the sparkle of the gemstone, and the lighting needs to be spot on here because a lot of rendering solutions have already built-in gemstone settings, which are good, but then it really comes down to the lighting, making that gemstone spark and really pop off the page.
Can you make CGI jewellery look like real jewellery?
What do you need from us to start?
How long does production take?
Your next project
Give the material room to register.
Plan camera speed, close-up detail and lighting around the piece. Reflective-surface craft is relevant across products; select a jewellery reference for the actual metal and stone treatment before production.
A route to consider
Product CGI Films
A product film developed through creative treatment, storyboard, animatic, product review and final picture and sound.
Bring these three things.
- Which facets and settings need close views?
- What physical finish references exist?
- What runtime and viewing formats are required?
Start with an outline. We review the product, intended outputs and timing before agreeing the production scope.
About the studio
XO3D is a director-led product CGI studio. Founded by Thomas Howcroft in 2017 and incorporated as XO3D Ltd (UK Companies House 11876020) in 2019, when Alex Mann joined as co-founder. Based at the Business and Technology Centre in Stevenage, UK, with representation at 244 Fifth Avenue, New York. We work with tech, industrial and premium consumer brands on product films, launch stills and interactive experiences.