3D Jewellery Rendering - Elevate Your Brand

Take your jewellery to the next level with amazing visuals.

What Is 3D Jewellery Rendering?

Definition.

3D jewellery rendering, is the use of computer rendering programs to create CGI (computer-generated imagery). It is the process where a 3D artist takes a 3D model and turns it into a 2D image. These images can be used for many reasons. Primarily as marketing assets for advertising campaigns. A lot of these images are used for E-Commerce stores.

Cheaper Alternative.

Value.

CGI product rendering is a cheaper alternative to photography. Images that would never have been possible are now **easily visualised without a photography studio.**In contrast to conventional photography, this process emerges as an economical alternative. It grants the privilege of showcasing rings with impeccable precision. The canvas isn’t limited by the constraints of the physical world; every stone and every hue of metal is at your disposal, elegantly laid out in a singular model.

Tell the Story.

Photorealisitic.

Jewellery Designs are created in jewellery modelling software and then visualised by adding materials and lighting. This creates a photorealistic or non-photorealistic representation of the subject. During the early stages of the design process, jewellery renderings can be made to tell the story, which allows marketers to sell the jewellery well before production.

Order your jewellery 3D rendering services. JEWELLERY SERVICES

Where Are Jewellery Renderings Used?

Examples.

Jewellery Rendering

Resolution.

Image resolution is a critical specification that needs to be clarified in the early stages of your jewellery rendering project. This is because it dramatically impacts the project. To clarify, the larger the images, the longer the render time will be and the longer the process will be to complete. Remember that the image size you require depends on the size of the display you want to display your 3D Renderings. We have written an in-depth guide to image resolution.

Why Do You Need Jewellery Renderings?

Refinement.

Benefits of 3D Jewellery Rendering

Statistics.

40%

reduce in returns.

Shopify has found that there has been a 40% reduction in returns after implementing 3D visualisation.

94%

conversion lifts.

Shopify has found that adding a video improves conversion rates by 60%, while adding 3D Visualisation improves conversions by 94%, on average.

Reference: Sayduck

How to Create 3D Jewellery Renderings?

Process.

Step 1

3D Modelling

To begin any 3D rendering, a 3D model needs to be created. In computer graphics, product modelling is the process of developing a mathematical representation of an object in three dimensions using specialised 3D software. 3D models can be created from technical drawings, sketches, or photographs.

Step 2

Camera Setup

Configuring the camera for a rendering project is a critical step. It involves considering various camera settings. Proper camera placement adhering to photography principles is crucial. This knowledge enables artists to craft well-composed, art-directed scenes, ensure models blend seamlessly into the 3D environment and produce highly realistic rendered images.

Step 3

Lighting Setup

Lighting is created and it can be thought of the same as a photography studio but on a computer. The lighting is applied in different directions to create the best reflections that bring out all the details of the form of the product. Depending on the desired outcome of the render. There could also be minimal lighting to create teaser images for marketing purposes.

Step 4

Materials & Texturing​

Desired materials are added to the object and tweaked with all different settings, using multiple different images and processes to get the materials to look as they would in real life. After that, the lighting is finalised to highlight the finer details of the product’s materials.

Step 5

Rendering Output

Finally, to set the subject off on the final stages of the process, this is where the computer does its work by generating the images so that they can be used. The render engine is started so that it creates all different types of outputs that are subsequently brought together in post-production software such as Photoshop, and a pretty picture is created by our 3D artists.

Step 6

Post Production

The final step is to polish a 3D product render and make it pop for its final destination. This is done using photo editing software such as Photoshop. It is where colour correction and final adjustments take place, boosting the final visual and increasing its realism to a photorealistic result.

What Do I Need to Get Started?

Project Checklist.

• MOOD BOARDS
• MATERIAL GUIDE
• TECHNICAL DRAWINGS OR DIAGRAMS
• PHYSICAL PRODUCT IF PRESENT

Although companies do not need all of the above, these will make the project much smoother.

Product Rendering Workflow

Execution.

Starting a project

Firstly, to begin a project, clients provide all the information required. For product visualisations, we require things such as drawings, design specifications, sketches, mood boards or other type of information you may have.

Reviewing information

Check all the clients’ content and ask for more details if necessary. In addition, a phone call or Teams meeting is always beneficial. This helps avoid any misconception and allows us to shorten turnaround times for 3D rendering services.

Execution

We start working as soon as we understand all of the details the task requires, and time frames have been agreed by both parties. Our 3D artists keep in constant contact with the clients throughout this process, with regular updates.

Reviewing

After that, we present draft 3D renders to you for comments and review and finally make the adjustments.

Approval

The client accepts the drafts for final rendering.

Final Rendering

Finally, we present the 3D visuals, after we have completed postproduction in high resolution with full quality lighting, reflections, glossiness and materials.

Types of Jewellery Renderings

Examples.

• Studio Renders

• Marketing Renders

• Lifestyle Renders

!Silo image !Advertising image !Advertising image

Studio renders are the most used type of jewellery renders, for the main reason that they are used all over jewellery E-Commerce websites. Orders of thousands of images can occur for just one shop.

Elevating your jewellery’s visual presentation beyond conventional studio renders is paramount in marketing. Through the potent fusion of ingenuity and creativity, the potential for these images knows no bounds. They transcend mere representation, becoming vessels of storytelling and imagination.

Images of jewellery pieces on a human model can help the consumer imagine what the piece may look like on their own wrist or ring finger.

How Much Do Jewellery Renderings Cost?

Costing.

A Jewellery 3D Rendering cost depends on the quality required. Logically, the longer time that is spent on an image, the better quality will be. Likewise, the more that goes into the image the more it will cost. For example, the marketing images usually cost more as there will be more elements in the image unlike a simple studio render.

The amount of images required is also another factor adding up to cost. But more doesn’t exactly mean breaking the bank. Requiring more images can qualify you for a discount because it allows us to streamline the process.

At XO3D, we offer tailored quotes for every project, but we can take some general guidelines below for the cost of images. These prices do not include any 3D modelling or editing of 3D models. It is noteworthy that 3D models need to be of the highest quality to achieve the most photorealistic results. In addition, these prices are the lowest and are for large projects. One-off images cost more.

LOW QUALITY

Studio Jewellery Rendering

Starting from £10 per image

PREMIUM QUALITY

Studio Jewellery Rendering

Starting from £50 per image.

PHOTO REALISTIC

Marketing Images

Starting from £100 per image.

PHOTO REALISTIC

Lifestyle Images

Starting from £100 per image.