G-Lab
Keyz Hydrogen Gaming Keyboard Animation.
A 40-second product launch animation for the G-Lab Keyz Hydrogen, a compact RGB 60% gaming keyboard. Photoreal CGI, custom sound design and a colour-rich brand story for the product launch.
Hero film
The full hero film.
The Brief
Light, detail and compact form in 40 seconds.
G-Lab needed an animated showcase for the Keyz Hydrogen, their compact RGB 60% gaming keyboard, covering its distinctive features and colour options in a single, share-ready launch piece.
The brief called for vivid visuals, modern graphic overlays and an energetic soundtrack, designed to highlight the keyboard’s sleek look, RGB lighting, quiet keys and ergonomic build, all seamlessly carrying the G-Lab brand identity.
We delivered a director-led product animation with bespoke sound design, engineered to engage the audience, communicate the product story and drive viewers to explore or buy directly from the G-Lab website.
Project answer
Why use CGI for this project?
- What we made
XO3D created a 40-second launch animation for G-Lab's Keyz Hydrogen compact RGB gaming keyboard.
- Why CGI
CGI brought the RGB lighting, quiet keys, ergonomic form and colour options together in one controlled visual sequence with bespoke sound design.
- What was delivered
G-Lab received a hero film and cross-channel cuts for web, social and product pages.
Film gallery
See this project in motion.
The Work
From hero film to macro detail, one pipeline.
A CGI library: a cinematic 40-second hero film, lighting sequences, exploded views, macro details and a colourway montage, produced from the same 3D product model to keep the product appearance consistent across shots.
A 40-second product launch story.
The headline animation pairs photoreal CGI with energetic motion graphics and a custom soundtrack, bringing the Keyz Hydrogen lighting, construction and colourways together in a 40-second launch film.
RGB lighting, brought to life in CGI.
The lighting sequence brings colour into the keyboard close-ups. Camera movement and reflections carry that treatment through the film, keeping the keys and compact form visible as the lighting changes on screen.
Key construction, brought into view.
An exploded escape-key sequence separates the key components on screen. The close camera position gives the construction detail its own moment within the wider product launch story.
A closer look at the keys.
A macro pass moves into the layers beneath the keys, showing construction details that are less visible in the wider product shots. Lighting and framing give those small components a clear place in the sequence.
Colourways in motion.
A rapid colour-flick montage moves through white, black, blue, grey and orange accent treatments. The repeated camera framing makes the changes easy to follow while retaining the pace of the launch film.
60% layout, communicated at a glance.
The Keyz Hydrogen is a compact 60% keyboard. A size-comparison sequence puts that form factor in context against a full-size board, making the difference in footprint visible within the film.
Marketing-Ready Assets
4K stills for product pages, paid and decks.
A library of 4K product renders covering every colourway in the Keyz Hydrogen range, drop-in ready for the product page, Amazon listing, paid social and retail partner assets.
Attention to detail
Macro close-ups across every colourway.
High-resolution macro renders show the lighting, key construction and accent colour treatments of the Keyz Hydrogen.
Motion Detail
Macro animation passes, RGB, type feel and brand.
Beyond the headline film, a set of focused motion passes isolates the details that matter most to a gaming audience, the typing feel, the RGB lighting, the brand logo treatment and the alternate colourway story.
Colourway Story
Every SKU, side by side.
A composite 4-grid frame and the final colour-flick animation, side by side, showing how the same CGI source delivered every colourway in the Keyz Hydrogen range without re-shooting a single product.
Credits
The team behind the work.
Your next project
A brief of your own.
Use the Keyz Hydrogen Gaming Keyboard Animation project as a reference for the decisions you want to discuss. Identify the product detail, camera treatment or explanation that matters to your own audience, then scope the new work around your product.
A route to consider
Product CGI Films
A product film developed through creative treatment, storyboard, animatic, product review and final picture and sound.
Bring these three things.
- What is useful about the Keyz Hydrogen Gaming Keyboard Animation reference?
- What is different about your product?
- Where and when does the work need to appear?
Start with an outline. We review the product, intended outputs and timing before agreeing the production scope.
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What challenges were there during production?
Studio Commentary.
Composing a soundtrack for a finished animation is its own discipline, the music has to sync to the visuals, support the emotional beats and never overshadow the product story.
We solved this through close, iterative collaboration between the animation team and the composer, locking timings, sweetening transitions and tuning sound design to the lighting sequences and product movement.
The result is a 40-second piece where audio and visuals reinforce each other beat-for-beat, landing the Keyz Hydrogen brand identity in a single, cohesive launch asset.