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G-Lab

Gaming Keyboard Animation

G-Lab came to XO3D for a 30-second animated showcase highlighting ‘The G-LAB Keyz Hydrogen‘ compact RGB gaming keyboard, spotlighting its unique attributes and colour options.

The animation incorporates vibrant imagery, contemporary graphic overlays, and a lively soundtrack to accentuate the keyboard’s stylish appearance, RGB lighting, quiet keys, and ergonomic design. It flawlessly incorporates ‘The G-Lab’ brand identity.

This case study will take you through our work and process behind our keyboard animation collaboration with G-Lab.

Storyboard, Creative Direction, and Animation: XO3D (Alex Mann, Thomas Howcroft, Connor Hamilton-Smith, Jayesh Patil, Jack Robertson)

Sound Design: Gulliver Lawrence-Tickell

CATEGORY

PRODUCT ANIMATION
PRODUCT RENDERING

SERVICES

3D ANIMATION
3D RENDERING

PROJECT BRIEF

Create a 30-second animated feature that spotlights ‘The G-LAB Keyz Hydrogen‘ compact RGB gaming keyboard, focusing on its distinctive features and colour choices. This animation will blend vivid visuals, modern graphic overlays, and an energetic soundtrack to highlight the keyboard’s sleek look, RGB lighting, silent keys, and ergonomic build, seamlessly integrating ‘The G-Lab’ brand identity throughout.

The goal is to engage the audience, sparking their interest to explore more or make a purchase directly from their website.

WHY DID THE CLIENT COME TO US?

The company sought our services due to our reputation for creating high-quality and immersive visual content. By leveraging XO3D’s proficiency in rendering photorealistic imagery and dynamic animations, The G-Lab aimed to effectively demonstrate the innovative lighting effects, customisable features, and sleek design of their gaming keyboards. 

XO3D’s gaming keyboard animation provided a compelling way to captivate the target audience, enhance brand visibility, and drive interest and excitement around the product, ultimately supporting G-Lab’s marketing efforts and boosting sales.

WHY CGI?

3D rendered visuals skilfully bring to life the intricate lighting effects, customisable features, and sleek design of the gaming keyboards, presenting them in a dynamic and engaging way.

Leveraging 3D rendering allows G-Lab to create marketing materials for their new range of mechanical gaming keyboards that are both cost-effective and quick to produce. These visuals can be shared across multiple platforms, such as websites, social media, and advertisements, helping to draw in potential customers and stir excitement in the industry.

Addressing Challenges and Implementing Solutions

Creating a soundtrack for an animation that’s already complete presents its own set of challenges, primarily because the music needs to sync perfectly with the visuals and enhance the emotional depth without overshadowing the story. In this case, we successfully navigated these challenges through in-depth collaborative discussions between the animation team and the composers.

By working closely together and focusing on the details, we managed to compose a soundtrack that not only matched the final gaming keyboard animation but also enriched the overall experience, creating a harmonious and impactful combination of audio and visuals.

G-LAB - Gaming Keyboard - Family Shot - All Colours

ATTENTION TO DETAIL

Hover over the image with the magnifying glass to zoom into the details.

G-Lab Keyboard Renders-Closeup Black
G Lab Keyboard Renders Closeup Black and Orange
G-Lab Keyboard Renders-Closeup Blue and Red

THE XO3D DIFFERENCE

Our 3D gaming keyboard animation for G-Lab significantly enhanced the customer experience by providing a detailed visualisation of the product’s design and features. This immersive approach not only increased customer engagement but also instilled a greater level of confidence in their purchasing decisions. 

By enabling potential buyers to thoroughly explore the product virtually, we facilitated a more informed decision-making process. Furthermore, these dynamic promotional materials played a crucial role in differentiating our product in the marketplace, bolstering our marketing strategies, and ultimately driving sales. This innovation has been instrumental in fostering business growth and success.

WORK WITH US

XO3D creates stunning 3D assets for any marketing campaign that can be used across all media, as utilised by G-Lab.

With our powerful machines, we can create imagery and animations at any resolution, perfect for any advertising campaign.

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