G-Lab
Keyz Hydrogen Gaming Keyboard Animation.
XO3D’s 40-second product launch animation for the G-Lab Keyz Hydrogen, a compact RGB 60% gaming keyboard. Photoreal CGI, custom sound design and a colour-rich brand story for the product launch.
Hero film
The full hero film.
40 seconds, music and sound design with no spoken words. What you see: a Keyz Hydrogen title card, close-ups of the keys and G-Lab logo, a cutaway through the layers beneath the keys, a grid of colourways, the board above a glowing full-size outline, RGB lighting against coloured panels, and the G-Lab end card.
The Brief
Light, detail and compact form in 40 seconds.
G-Lab needed an animated showcase for the Keyz Hydrogen, their compact RGB 60% gaming keyboard, covering its distinctive features and colour options in a single, share-ready launch piece.
The brief called for vivid visuals, modern graphic overlays and an energetic soundtrack, designed to highlight the keyboard’s sleek look, RGB lighting, quiet keys and ergonomic build, all seamlessly carrying the G-Lab brand identity.
We delivered a director-led 3D product animation with bespoke sound design, engineered to engage the audience, communicate the product story and drive viewers to explore or buy directly from the G-Lab website.
Planning something similar? Plan a product film around the features that matter, plan sound with picture rather than after it, and prepare your launch brief with the template.
Project answer
Why use CGI for this project?
- What we made
XO3D created a 40-second launch animation for G-Lab's Keyz Hydrogen compact RGB gaming keyboard.
- Why CGI
CGI brought the RGB lighting, quiet keys, ergonomic form and colour options together in one controlled visual sequence with bespoke sound design.
- What was delivered
G-Lab received a hero film and cross-channel cuts for web, social and product pages.
Film gallery
See this project in motion.
The Work
From hero film to macro detail, one pipeline.
A CGI library: a cinematic 40-second hero film, lighting sequences, exploded views, macro details and a colourway montage, produced from the same 3D product model to keep the product appearance consistent across shots. Our guide explains how this type of exploded view works.
A 40-second product launch story.
The headline animation pairs photoreal CGI with energetic motion graphics and a custom soundtrack, bringing the Keyz Hydrogen lighting, construction and colourways together in a 40-second launch film. The loop here is a short excerpt: a black board settles above the black, white and orange colourway, so two finishes read in one frame.
RGB lighting, brought to life in CGI.
RGB backlighting is shown through changing light and reflection. Colour runs along the key edges and around the G-Lab logo as the light shifts, and camera movement carries it through the film, so the backlighting reads while the keys and compact form stay visible.
Key construction, brought into view.
The escape-key sequence exposes construction. The keycap lifts away to show the part beneath it, and the close camera position gives that detail its own moment within the wider launch story.
A closer look at the keys.
The macro pass isolates small detail. The camera moves across the layers beneath the keys, translucent domes over a printed circuit layer, parts that are hidden in the wider product shots. Lighting and framing give those small components a clear place in the sequence.
Colourways in motion.
A rapid colour-flick montage moves through white, black, blue, grey and orange accent treatments. The repeated camera framing lets each colour change be read at a glance while retaining the pace of the launch film.
60% layout, communicated at a glance.
The Keyz Hydrogen is a compact 60% keyboard. A size-comparison sequence floats the board above the glowing outline of a full-size keyboard, so the compact footprint is communicated without a measurement on screen.
Marketing-Ready Assets
4K stills for product pages, paid and decks.
A library of 4K product renders covering every colourway in the Keyz Hydrogen range, drop-in ready for the product page, Amazon listing, paid social and retail partner assets. Our guide shows how stills like these fill A+ content modules.
Attention to detail
Macro close-ups across every colourway.
High-resolution macro renders show the lighting, key construction and accent colour treatments of the Keyz Hydrogen.
Motion Detail
Macro animation passes, RGB, type feel and brand.
Beyond the headline film, a set of focused motion passes isolates the details that matter most to a gaming audience, the typing feel, the RGB lighting, the brand logo treatment and the alternate colourway story.
Colourway Story
Every SKU, side by side.
A composite 4-grid frame and the final colour-flick animation, side by side, showing how the same CGI source delivered every colourway in the Keyz Hydrogen range without re-shooting a single product.
Credits
The team behind the work.
Your next project
A brief of your own.
Use the Keyz Hydrogen Gaming Keyboard Animation project as a reference for the decisions you want to discuss. Identify the product detail, camera treatment or explanation that matters to your own audience, then scope the new work around your product.
A route to consider
Product CGI Films
A product film developed through creative treatment, storyboard, animatic, product review and final picture and sound.
Bring these three things.
- What is useful about the Keyz Hydrogen Gaming Keyboard Animation reference?
- What is different about your product?
- Where and when does the work need to appear?
Start with an outline. We review the product, intended outputs and timing before agreeing the production scope.
Related work
More from the studio.
For another G-Lab board, see the Keyz Titanium tempo-led film. For other compact tech, see the Bluestork ergonomic mouse and Sony CGI for ImageNova.
G-Lab
XO3D produced a tempo-led marketing animation and CGI renders for G-Lab’s Keyz Titanium gaming keyboard.
View case study
Bluestork
XO3D produced a 24-second CGI launch animation for Bluestork’s right-handed ergonomic gaming mouse.
View case study
ImageNova · Sony
XO3D produced feature-led CGI for ImageNova’s Sony WF-C710 launch, covering colourways, water interaction, surface detail and product motion.
View case study
What challenges were there during production?
Studio Commentary.
Composing a soundtrack for a finished animation is its own discipline, the music has to sync to the visuals, support the emotional beats and never overshadow the product story.
We solved this through close, iterative collaboration between the animation team and the composer, locking timings, sweetening transitions and tuning sound design to the lighting sequences and product movement.
The result is a 40-second piece where audio and visuals reinforce each other beat-for-beat, landing the Keyz Hydrogen brand identity in a single, cohesive launch asset.