XO3D Studio · Industry
Product CGI for Gaming & Esports Brands.
A category defined by precision detail, RGB rendering, and a community of buyers who will immediately identify imagery that doesn't respect the product.
Gaming and esports peripheral CGI has a specific challenge: the audience. The buyers of high-end gaming keyboards, mice, headsets, and controllers are among the most visually literate product consumers in any category. They know exactly what a Cherry MX switch looks like. They'll notice if the stabiliser wires under a spacebar are rendered incorrectly. They can identify a generic metallic shader applied to a frame that should be brushed aluminium. Getting the detail wrong doesn't just make the imagery less impressive — it actively signals that the brand doesn't understand its own product.
XO3D produced the product CGI for The G-Lab's Keyz Titanium gaming keyboard — a brief that required every key, every surface, and every RGB interaction to be rendered with the precision the product's engineering deserved. The Keyz Titanium was directed by Connor Hamilton-Smith, whose approach to material reconstruction and per-key lighting behaviour produced imagery that the gaming community responded to as authentic.
Explore the product CGI stills and product CGI films services that underpin our gaming work.
The category challenge
Why gaming CGI demands a specialist approach.
Light that behaves correctly
RGB per-key lighting on a gaming keyboard isn't a single colour property — it's a complex interaction between LED intensity, keycap translucency, switch housing colour, and the amount of light that bleeds onto the surrounding surface. Each zone needs to be constructed individually. Stock lighting presets produce the wrong result immediately.
Switch, stabiliser, keycap — all visible
Gaming peripherals are designed to be examined closely. The switch mechanism under the keycap, the stabiliser on a spacebar, the texture moulded into a mouse button — all of these are visible in product imagery and all of them are scrutinised. Every component needs to be built in the 3D model, not approximated.
The difference between gaming and premium
Gaming peripheral brands are increasingly competing on premium material quality — aircraft-grade aluminium frames, textured rubber grips, precision-machined components. The CGI must communicate this material investment accurately. A brushed aluminium frame that reads as plastic undermines the product's premium positioning immediately.
An audience that knows the product
Gaming peripheral buyers research extensively before purchasing — they know the spec sheets, the teardown videos, the community reviews. CGI that misrepresents product dimensions, switch types, or material finishes will be identified and called out. Accuracy is not optional in this category.
Featured work
The G-Lab — Keyz Titanium Gaming Keyboard.
XO3D produced the full product CGI suite for The G-Lab's flagship Keyz Titanium mechanical gaming keyboard. The brief required every key, every surface, every RGB zone, and every mechanism to be rendered with engineering accuracy — for a community that would scrutinise every detail. Directed by Connor Hamilton-Smith.
"This product is defined by its detail. The brief was to show every key, every surface, every mechanism — without it ever feeling like a spec sheet."
See the case studies: G-Lab Gaming Keyboard · Keyz Titanium
What we produce
For gaming and esports peripheral brands.
Full board to switch detail
Full keyboard hero renders, per-key RGB zone images, macro keycap detail, switch mechanism cutaways, and colourway variants for TKL, 60%, and full-size form factors.
Form, texture, sensor
Side-profile hero renders, top-down layout views, RGB accent detail, grip texture close-ups, and side button mechanism cutaways for gaming mice across all categories.
Driver, cushion, structure
Hero beauty renders, ear cushion material detail, microphone mechanism, hinge articulation, and RGB accent treatment for gaming headsets across wired and wireless formats.
Surface texture and detail
Extreme surface-texture macro renders for gaming mousepads, wrist rests, and accessories — the type of close-up imagery that communicates surface quality better than any spec sheet.
Content at scale
Hero campaign films, rotating product animations, feature callout reels, and platform-format cut-downs from one build — for product launches and ongoing campaign content.
Marketplace-ready imagery
White background packshots to Amazon spec, lifestyle composites, multi-angle views, and 360° product viewers — all from the same 3D build as the campaign imagery.
FAQ
Gaming CGI questions.
Can you accurately render individual switch types (Cherry MX, Gateron, etc.)?
How do you handle RGB lighting across different colour zones?
Do you work with pre-production gaming peripherals from engineering files?
Start the conversation
Launching a gaming peripheral?
Tell us about the product, the specific detail requirements, and when you launch. We'll show you how we approached the G-Lab brief.