XO3D Studio · Industry
Product CGI for Consumer Electronics.
XO3D makes the detail, material quality and design precision of consumer electronics visible in the films and stills a launch needs.
Overview
Directed films and stills for electronics launches.
Director-led consumer electronics CGI for product launches: films, feature sequences and campaign stills built around the detail that matters. Our work includes animated segments and colourway composites for ImageNova's Sony WF-C710 commercial, and The G-Lab's Keyz Titanium keyboard film.
Your approved product revision, finish references, feature priorities and launch channels shape the brief. Start with the work below, then choose a product CGI film for a focused launch story or a launch visual suite for film, stills and campaign formats from one Master Asset. Each output and review stage is agreed around your product.
Selected work
Small details. A clear point of view.
Watch Sony film Consumer audio · Produced for ImageNova
Sony WF-C710.
Two short animated segments for ImageNova's wider commercial, plus rendered colourways composited into its photography. The published work shows water-resistance imagery, surface detail and finish consistency.
Explore the Sony projectGaming peripherals · The G-Lab
Keyz Titanium.
A tempo-led product film and CGI stills for a mechanical gaming keyboard. Macro key details, RGB lighting and camera movement make the switches, connectivity and compact form clear.
Explore the G-Lab project Watch the G-Lab film on its own pagePlanning a launch of your own? Tell us about your brief, or book a 15-minute call.
Flash Motors · A closer look
One product. Three ways in.
Follow the controller from its outer form to the components inside. Explore the stills as you scroll, or play a short shot from the project.
01 · The complete product
Start with the form.
A controlled hero view establishes the controller: its housing, proportions and surface finish. Give the audience a clear product to return to after the internal reveal.
02 · The internal reveal
Open up the explanation.
The housing and internal parts separate so the viewer can see their relationship. An exploded view can make a feature understandable without asking the audience to read a technical drawing.
03 · The component detail
Move closer to what matters.
A circuit-board close-up shifts attention from the whole product to the detail being explained. These are marketing visuals from the CES 2024 work, rather than engineering drawings or a repair sequence.
Flash Motors controller CGI for CES 2024. Explore the project and credits ↗ Try the Sony colour selector ↓
Before the first frame
Three decisions in an electronics brief.
Which feature must the audience understand?
Name the one or two features the film or stills must explain, in order of priority. Say which details are still changing and who confirms the technical behaviour before it is animated.
Which colour, material and finish references are approved?
Send the approved samples, photographs or finish codes for each colourway. A shared product model gives every finish the same starting point, but each finish is still reviewed against its own reference.
Which versions and placements are needed?
List the channels and formats: launch film, product page, retail, social, trade show. The direction can carry across them, but composition, timing, text and sound may need separate treatment for each.
Name who owns product approval and who owns creative approval, and list anything still unresolved. Then prepare a brief.
Exploded electronics CGI
Show what the casing hides.
Separate the layers, direct attention to a component, then return to the complete product. These published projects show two ways to make small details visible.
Explore controller sequences Flash Motors · Infinity X controller
From housing to circuit board.
Floating parts, circuit-board detail and disassembly sequences from the CES 2024 launch work. The case study includes the short clips and stills.
Explore keyboard sequences The G-Lab · Keyz Hydrogen
Give each layer a moment.
Lifted keycaps and an exploded Escape-key sequence explain the keyboard's construction within its launch film. This is a separate project from Keyz Titanium above.
Beyond the launch film · Interactive 3D
Turn it. Compare the finish.
Explore the Sony over-ear headphones in three colourways. Rotate the product, look closer, then compare the finishes from the same angle.
Sony models delivered through ImageNova. The headphones and speaker models were a separate delivery from the WF-C710 film work above.
Black selected. Open the 3D view to explore.
The selected colour opens its own model file. Materials and placement are checked on the intended phones before a storefront launch.
Explore the Sony AR demonstration ↗Drag to rotate. Scroll or pinch to look closer.
Scan to open Black in the Sony AR demonstration. Placement is available on supported phones.
Check placement with the Sony tower speaker Give the interaction a job.
Colour selection helps compare finishes. A 360° view helps inspect form. AR helps explore placement in a real space. Choose the interaction around the buying question.
Explore product interactives and configurator demonstrations ↗Proof
More electronics work.
Different products, different details to explain. Explore the published briefs and finished work.
Bluestork ergonomic mouse
A 24-second launch animation for a right-handed ergonomic gaming mouse, keeping the form, DPI control and RGB lighting clear as the brief narrowed to the final variant.
Explore the project
Paymentsense Dojo Go
A launch visual library for a contactless payment device, resolving the screen, card slot and contactless hardware in an in-hand hero, ecommerce silos and macro close-ups.
Explore the project
Sony WF-C710 · Produced for ImageNova
Sony product CGI, up close.
Materials
Materials and product truth.
Send approved material samples, photographs or finish references, the product revision the work should show, and the details that matter at the intended camera distance. A macro shot of a logo needs more than a wide shot of the whole device.
CAD is an input to the production model, not a guarantee. Where details are missing from the CAD, or the design is still changing, they are listed and clarified before the shots that depend on them. Accuracy depends on the source and on the approval process, not on the software.
Finishes are developed for this product. A library material can be a starting point, but it is checked and adjusted against the approved reference before it is used. This is a visual standard; it does not certify measured tolerances. How XO3D defines product truth.
Versions
Keep track of versions and approvals.
Confirm these decisions for each output so a product change reaches the film, stills and interactive assets that depend on it.
| Decision | What to confirm | Who to involve |
|---|---|---|
| Product version | The CAD revision and any unresolved design changes. | Product or engineering lead |
| Features and internals | What the sequence claims, what can be revealed and what is illustrative. | Product lead and creative director |
| Finish and screen content | Approved material references, colourways and supplied screen artwork. | Brand and product approvers |
| Channel and format | Aspect ratios, duration, resolution, interactive devices and fallback imagery. | Marketing and implementation owners |
Before final delivery, check that any CAD changes made during production have reached every affected output and that engineering has signed off the features shown. Commission product CGI films, visualise before production, or send an optional brief.
FAQ
Consumer electronics CGI questions.
What is consumer electronics CGI used for?
Can an exploded view protect confidential internal designs?
What consumer electronics work can we review before commissioning XO3D?
How do you handle products with very fine surface details?
Can you produce all formats for a launch campaign from one brief?
Can production begin before our physical product is available?
What should a brand or agency include in the first brief?
What should we supply for a device with a screen?
How do you handle transparent or translucent device elements?
Start the conversation
Working on a consumer electronics launch?
Tell us about the product, your channels, and when you launch. We'll show you how we'd approach it.
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