Amazon A+ Content: A Complete Guide for Product Brands

Amazon A+ Content is the image and text section that replaces the plain product description on an Amazon product page. Amazon describes two tiers, Basic and Premium, plus a separate Brand Story.

This guide sets out what each tier allows, the module limits and image sizes Amazon publishes, and what the images inside those modules need to do. It ends with how XO3D builds A+ images from one 3D master asset.

For repeatable white, transparent and soft-shadow ecommerce images across a catalogue, Render Roll is the fixed-scope route.

What is Amazon A+ Content?

Amazon A+ Content, once called Enhanced Brand Content (EBC), lets brand-registered sellers add images, comparison charts and formatted text to a product listing. It appears under the Product Description section of the product detail page, in place of the standard text description.

Amazon’s UK and US seller pages both say A+ Content is free for eligible sellers. Amazon’s UK guide says you need a Professional selling plan, Brand Registry approval, a registered trade mark and at least one published ASIN on Amazon.co.uk.

Basic, Premium and Brand Story

• Basic A+ is available to every eligible brand. It uses image, text and comparison chart modules.
• Premium A+ (sometimes called A++) adds larger images, video, interactive hotspots, carousels and Q&A modules. Amazon’s UK guide describes it as available to qualifying brand owners.
• Brand Story is a separate “From the brand” carousel about the brand rather than one product.

What does Amazon say A+ Content does for sales?

Amazon publishes its own figures, from its own internal data, and they differ by marketplace:

• Amazon’s UK seller guide says UK sellers who publish Basic A+ typically see a 3 to 10% uplift in conversion rate, and that Premium A+ can push that to 20% or more.
• Amazon’s US page says Basic A+ can increase sales by up to 8%, and well-implemented Premium A+ by up to 20%.

These are Amazon’s marketing figures, not a promise for any one listing. Measure your own listing before and after a change.

Amazon A+ content templates: modules, limits and sizes

In A+ Content Manager, a “template” is a choice of modules. Each module is a fixed layout: an image with text, a row of images, a comparison chart, and so on. The template a seller fills in is the set of modules, so the planning work is deciding which question each module answers and which image it needs.

Basic and Premium A+ side by side

Feature	Basic A+	Premium A+
Modules per product	Up to five	Up to seven
Image and text modules	Yes	Yes, with larger images
Comparison charts	Yes	Enhanced comparison charts
Brand logos and technical specification tables	Yes	Not listed separately
Video modules	No	Yes
Interactive hotspots	No	Yes
Clickable image or video carousels	No	Yes
Q&A modules	No	Yes
Who can use it	Professional plan and Brand Registry	Brands that meet Amazon’s Premium criteria

Sources: Amazon’s UK A+ guide and US A+ page, checked 2 November 2026.

What each module family needs from its images

Module family	Tier	What the image must do	What a 3D master asset supplies
Image and text blocks	Basic	Show what the product is, then one feature per block, readable on a phone	A directed hero render and feature close-ups from the same model and lighting
Comparison charts	Basic, enhanced in Premium	Show every model or variant from the same angle	Matching renders of each variant or colourway
Brand logos and technical specification tables	Basic	Support the numbers with a clear product view	Clean front, side and detail views
Larger images	Premium	Carry a hero or lifestyle scene at full width	A lifestyle render built around the product
Video	Premium	Show the product moving or in use	A product film or cut-down rendered from the same model
Hotspots and carousels	Premium	Let the shopper explore parts or scenes	Detail stills and lifestyle scenes from one build

Premium A+ eligibility

Amazon’s UK guide gives two figures. One section says you need at least 5 approved A+ submissions to unlock Premium. Its FAQ says sellers need at least 15 approved Basic A+ projects and a Brand Story live on their Store. Amazon’s US page gives no separate Premium rule. Check the current requirement in A+ Content Manager before planning a Premium launch.

How to create Amazon A+ Content

1. Log into Seller Central with a Professional selling account.
2. Open A+ Content Manager. Amazon’s menus move; search for “A+ Content Manager” in Seller Central if it is not where you expect.
3. Choose the product (the ASIN) the content is for.
4. Pick the modules. Decide which question each module answers before choosing layouts.
5. Add images and text. Upload images at the size each module asks for, and keep claims to what you can support.
6. Preview and submit. Check the desktop and mobile previews, then submit for review. Amazon’s UK guide gives a decision within 7 business days, and 7 to 14 business days for indexing and moderation.

What we build for A+ content

XO3D makes the product images that go into A+ modules. We build one 3D master asset from CAD or reference, then render the hero, feature details, variants and lifestyle scenes from it, so every module matches. These projects show the kind of listing and e-commerce imagery involved, in each case study’s own words:

Project	What the case study shows
Noesis Florio robot vacuum	A product render library of 11 angles and an Amazon listing set of lifestyle renders: dining, kitchen and living room scenes, plus feature close-ups
G-Lab Keyz Hydrogen keyboard	4K stills and a multi-colourway showcase across the Keyz Hydrogen range
Sony WF-C710 earphones, with ImageNova	Rendered colourways composited into ImageNova’s product photography for retailer-ready hero imagery
Rollink Flex 360 suitcase	E-commerce SKU stills across 4 sizes and 8 colourways
Glen Dimplex and Stoves UK cookers	650 CGI images across 42 products, eleven colourways, one locked lighting rig

For a launch set built this way, see 3D product rendering for launches and CGI for e-commerce product listings. The wider picture, from the main image to the gallery and A+, is in Amazon listing images: the full image stack. If you are weighing a shoot against a render, read CGI or photography for marketplace images.

Why use 3D rendering for your Amazon A+ content?

A+ modules ask for several images of the same product. 3D rendering makes them from one source:

• Product visualisation from every angle. The hero, feature close-ups and comparison views share one model, one lighting rig and one colour standard.
• Variants without reshoots. Colourways and sizes render from the same build, which keeps comparison charts consistent.
• Images before the product exists. A render can be made from CAD before stock arrives, so A+ is ready for launch day.
• Motion for Premium. Premium A+ accepts video, and a product film can be rendered from the same model.

A+ itself shows still images and, in Premium, video and hotspots. A rotating 3D viewer is not one of the module types Amazon lists.

Play the turntable: a Rollink Flex 360 suitcase rendered by XO3D.

Don’t know where to start? Use our CGI brief template, or simply send us a message with a rough idea of what you’re trying to create and we will be in touch.

How to optimise your Amazon A+ content

Creating A+ Content is the first step. These checks help it do its job:

• Answer one question per module. Each module has room for one idea. Lead with the feature a shopper asks about first.
• Write for search and for people. Use the words customers search for, naturally, in your text.
• Design for mobile. Many shoppers view A+ on a phone. Check every module in the mobile preview, and keep text in images large enough to read.
• Keep the brand consistent. Fonts, colours and image style should match the rest of the listing and your own site.
• Use images that explain. Show details, scale and use. A clear feature close-up often says more than a paragraph.
• Keep claims supportable. Only state what you can back up. Amazon reviews A+ submissions before they go live.

To check a listing’s current images against these points, try the ecommerce image audit tool. For what each listing image type is for, see ecommerce product visuals on XO3D Labs.

Testing your results

After A+ goes live, measure it against the listing before the change:

• Compare like with like. Look at conversion over matching periods before and after publishing, allowing for promotions and seasonality.
• Test one change at a time. If you test layouts or images, change one thing so the result means something.
• Read customer questions and reviews. Repeated questions show which module is missing or unclear.
• Look at competing listings. See which questions they answer, then answer them better with your own product.

Amazon A+ Content is where a listing can show the product properly. Plan the modules, confirm Amazon’s current rules, and make the images answer the questions shoppers ask.

Get in touch with our team to plan the images for your A+ content.