XO3D Studio · Use Case
CGI for E-Commerce Product Listings.
Make every product feel part of the same brand. Directed packshots, colourway variants and lifestyle imagery, planned around the channels where your range will appear.
A product page may need a clean packshot, a contextual image, close-up detail and a film or interactive view. The useful combination depends on what a customer needs to understand. Establish the materials, scale, colour references and intended placements before production begins.
An approved 3D model can support several outputs while keeping product geometry and visual direction consistent. Each new view, material treatment or interactive asset still needs production and review. See the Rollink Flex 360 project for the colourway work shown below.
Marketplace requirements come first. Amazon's current US product image guide requires realistic, accurate product representation alongside its framing, background and category rules. A white background alone does not establish compliance. Check the requirements for your marketplace and agree the intended placements before building the asset list.
Use our CGI briefing guide to organise the product references and delivery requirements. For a customer-controlled view, explore Product Interactives.
One build, every colourway
Eight colourways from one 3D asset.
Every variant rendered from the same source model, no reshoot, no re-styling, no per-SKU sample shipment. Material swap, render, deliver.
Plan the deliverables
A product range, seen from every useful angle.
Illustrative output specifications for briefing. Final sizes, formats and permitted placements are checked against your website, marketplace and campaign requirements.
| Deliverable | Typical Spec | Platform | From CGI |
|---|---|---|---|
| Product packshot | 2000×2000px, white bg | Brand website; marketplace rules checked separately | Native CGI output |
| Lifestyle composite | 2000×2000px, 1:1 | Shopify, Instagram | Same model, new environment |
| Multi-angle views | 4–8 angles at 2000px+ | All platforms | Camera repositions, same build |
| Colourway variants | Same spec, all colours | All platforms | Material swap, not new build |
| 360° interactive viewer | GLB / Three.js web | Shopify, branded web | 3D model optimised for web |
| Social format video | 9:16, 1:1, 4:5 | Meta, TikTok | Animation from same model |
FAQ
Common questions, answered.
How many products can you handle in a single e-commerce CGI project?
Does a white-background CGI render automatically qualify as an Amazon main image?
Start the conversation
Running an e-commerce brand with a large product range?
Share your priority products, available references, channels and launch dates. We will help define the visual brief.