Smarter AM
Smarter AM Fridge Cam.
How XO3D’s CGI replaced inconsistent product photography for Smarter AM, a connected-kitchen brand, delivering high-resolution hero composites, ecommerce-ready renders and lifestyle imagery from one Master Asset.
See the work
The Fridge Cam hero composite.
The Brief
Consistent imagery, ready for every channel.
Smarter AM’s product line is all about connected, considered design, but their existing photography was inconsistent across the range, weakening the brand on product pages and retail listings.
They needed visuals that could carry the Fridge Cam across web, ecommerce and marketing, at the kind of resolution and finish that photography simply couldn’t deliver reliably from shoot to shoot.
We built a single CGI source for the Fridge Cam, then derived hero composites, ecommerce-ready isolations and lifestyle context from it. One pipeline, one visual language, infinite crops.
Project answer
Why use CGI for this project?
- What we made
XO3D built a single CGI source for Smarter AM's Fridge Cam and its connected-kitchen marketing.
- Why CGI
The brand needed repeatable resolution and finish across web, ecommerce and retail, which its existing product photography could not maintain.
- What was delivered
Smarter AM received hero composites, ecommerce isolations, lifestyle fridge scenes and exploded-view visuals.
The Work
From hero composite to ecommerce, one source.
A library of stills produced from one Master Asset: brand-led hero composites, isolated retail renders and detail-led product views, all aligned in lighting and material language.
A signature image that anchors the range.
Built around an in-fridge fruit composite, the hero render gives Smarter AM a flagship image they can lead campaigns with, high resolution, brand-led lighting, and ready to crop into web, retail and social touchpoints.
Pixel-clean product renders for retail.
A clean, isolated ecommerce render, the kind of consistent, sharp imagery photography couldn’t deliver. Drop-in ready for product pages, retailer listings and Amazon-style requirements where clarity wins clicks.
Detail at the level retail demands.
A front-on product shot that captures the camera lens, materials and proportions exactly, engineered from CAD so what shoppers see online is what they receive in the box.
Client Review
“We worked with Alex and Thomas and the quality of the work delivered was superb. Great service and great results. I would highly recommend XO3D.”
BrunoDigital Marketing Manager, Smarter AM
Process
Greycard to final, material sign-off in CGI.
Before final lighting, the Fridge Cam was reviewed in greycard so the client could confirm form, proportion and surface treatment. The lit render that follows is the same model, only the look-dev moves.
Credits
The team behind the work.
Your next project
A brief of your own.
Use the Smarter AM Fridge Cam project as a reference for the decisions you want to discuss. Identify the product detail, camera treatment or explanation that matters to your own audience, then scope the new work around your product.
A route to consider
Product CGI Films
A product film developed through creative treatment, storyboard, animatic, product review and final picture and sound.
Bring these three things.
- What is useful about the Smarter AM Fridge Cam reference?
- What is different about your product?
- Where and when does the work need to appear?
Start with an outline. We review the product, intended outputs and timing before agreeing the production scope.
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