Smarter AM
Smarter AM Fridge Cam.
How XO3D made product images for Smarter AM’s Fridge Cam, a connected-kitchen camera: a hero composite, an ecommerce render and a front view, all from one Master Asset.
See the work
The Fridge Cam hero composite.
The Brief
Consistent imagery, ready for every channel.
This is XO3D’s product imagery for the Smarter FridgeCam, a historical creative project, not a product page or review. The client is Smarter AM, the work is CGI product stills, and the year recorded for it is 2023.
Smarter AM’s range is built on connected, considered design. On this project their existing photography was inconsistent across the range, and they wanted one visual treatment for the Fridge Cam on web, ecommerce and marketing.
We built a single CGI source for the Fridge Cam, then made the hero composite, the ecommerce render and the front view from it, with the same lighting and material treatment. This page shows those three images and a greycard pass. Exploded-view visuals are in the deliverables list but are not shown here.
Project answer
Why use CGI for this project?
- What we made
XO3D built a single CGI source for Smarter AM's Fridge Cam and its connected-kitchen marketing.
- Why CGI
On this project the existing product photography was inconsistent across the range, so one CGI source was used to keep the finish and lighting the same across web, ecommerce and retail images.
- What was delivered
Smarter AM received a hero composite, ecommerce renders, a front view, lifestyle composites and exploded-view visuals.
The Work
From hero composite to ecommerce, one source.
A library of stills produced from one Master Asset: brand-led hero composites, isolated retail renders and detail-led product views, all aligned in lighting and material language. The uses named in each caption are what the images were made for; this page does not record where each one ran.
A signature image that anchors the range.
The Smarter FridgeCam laid among fresh vegetables on a white surface, seen from above. It was made as a lead image for campaigns, and to be cropped for web, retail and social formats within the size and composition of the file.
A clean product render for retail.
Three views on a plain white background: the camera from the front, its dark grey mount, and the camera from a three-quarter angle. A clean background keeps the product the only subject. It was made for product pages and retailer listings; each retailer’s own image rules still need checking for the actual brief.
The front of the product, close up.
A front-on view of the round white housing, the camera lens and the ring of lights around it. It is marketing imagery, not an engineering drawing.
Client Review
“We worked with Alex and Thomas and the quality of the work delivered was superb. Great service and great results. I would highly recommend XO3D.”
BrunoDigital Marketing Manager, Smarter AM
Process
Greycard to final, material sign-off in CGI.
Before final lighting, the Fridge Cam was reviewed in greycard so the client could confirm form, proportion and surface treatment. The lit render that follows is the same model, only the look-dev moves.
Your product
Imagery like this for your own product.
Looking for imagery like this for your own product? See 3D product rendering. Four questions shape the brief:
- Which product detail matters most to your buyer?
- What approved source exists: CAD, drawings or a sample?
- Where will the images appear?
- Who signs them off?
Related: the Smarter AM iKettle project, which has its own scope and credits, or prepare your CGI brief.
Credits
The team behind the work.
Your next project
A brief of your own.
Use the Smarter AM Fridge Cam project as a reference for the decisions you want to discuss. Identify the product detail, camera treatment or explanation that matters to your own audience, then scope the new work around your product.
A route to consider
Product CGI Films
A product film developed through creative treatment, storyboard, animatic, product review and final picture and sound.
Bring these three things.
- What is useful about the Smarter AM Fridge Cam reference?
- What is different about your product?
- Where and when does the work need to appear?
Start with an outline. We review the product, intended outputs and timing before agreeing the production scope.
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