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Smarter AM

Coffee Machine

Smarter AM is a game-changing company, their mission is to make your morning routine easier, by creating smart products that work for you. Currently, they have three devices, the iKettle, Smart Fridge Cam and finally their smart coffee machine.

They approached us to improve their product photography as it was inconsistent. This page is a series of three for Smarter AM, firstly showing the iKettle.






Coffee Machine

Smarter AM Coffee Machine

The coffee machine of the future, with customisation options that include bean-to-cup or filter, strength, grind coarseness and volume – providing you with ultimate control. Elevate your morning routine by having the perfect blend brewed, ready and waiting.


Fridge Cam



Smarter AM Fridge Cam

Ever gone to the shop and forgotten what you have left in the fridge? This is where the fridge cam comes in, allowing you to check what you last had in the fridge when you closed it. With the Smarter App, you can keep track of your inventory, track expiry dates, and stay on top of your grocery shop through Tesco and Amazon Fresh integrations.


View Project


Smarter AM iKettle

The iKettle 3rd Generation is a kitchen essential with lots of clever features such as ‘Wake Up’ and ‘Home’ modes. Controlling through the Smarter app the iKettle will improve your routine and control the water for your coffee or tea with smart precision.


View Project

360 Coffee Machine

View the product from all angles! 
Use your mouse to move the image.

Coffee Machine

The Smarter AM Coffee Machine has 3 colours that are black, grey and white. A perfect morning routine begins with a perfect coffee. With the ability to make coffee on call, this smart machine is a must-have.

We worked with Alex and Thomas and the quality of the work delivered was superb. Great service and great results. I would highly recommend XO3D.

Bruno, Digital Marketing Manager, Smarter AM

The Coffee Machine is a smart device for a modern home. Ask ‘Alexa, make a coffee for you while your still catching those last minutes in bed.


Smarter AM had come to the conclusion that many companies today are facing: Product photography is not consistent and can be damaging to product marketing, website imagery and sales material.

With the flexibility that CGI offers, it is the winner over photography hands down. By using our product imagery, Smarter AM now have the ability to use our images in many ways. With very high-resolution imagery it allows our customers the power to cut and chop the images in as many ways as can be thought to make more stunning content without losing that crisp finish. This gives even more value over photography that sometimes is not very high resolution. 

Coffee Machine Grey Card Coffee Machine Low Front 3D Product Render Grey


XO3D creates stunning 3D assets for any marketing campaign that can be used across all media, as utilised by Smarter AM.

With our powerful machines, we can create imagery and animations at any resolution, perfect for any advertising campaign.