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Allwood Joinery

Modulite

Allwood Joinery has returned to XO3D for a second time, requesting a project that closely resembled our previous work. The motivation behind this request stemmed from a significant redesign of their product. They not only revamped the assembly mechanism but also reengineered the appearance and materials used in their new product, Modulite.

With a proven history of bringing value to businesses like Allwood Joinery, we are dedicated to crafting captivating animations that engage audiences, set your products apart, and achieve real results.

In this case study, discover our expertise, innovative approach, and commitment to empowering your brand’s story.

CATEGORY

PRODUCT & INTERIOR RENDERING
PRODUCT & INTERIOR ANIMATION

SERVICES

3D RENDERING
3D ANIMATION

WHY DID THE CLIENT COME TO US?

Allwood Joinery has returned to XO3D for a second time, requesting a project that closely resembled our previous work. The motivation behind this request stemmed from a significant redesign of their product. They not only revamped the assembly mechanism but also re-engineered the appearance and materials used in their new product, Modulite.

Having completed the initial project with Allwood, we possessed a thorough understanding of their requirements and a deep familiarity with the product. Additionally, we had the advantage of hindsight from our previous collaboration, which guided us in creating what could arguably be considered the finest interior animation produced by our XO3D team.

Allwood demonstrated their confidence in the new animation direction by granting us a larger budget and more time. This allowed us to showcase not only our refined animation skills but also our proficiency in simulation, sound design, and creative expertise. Through these efforts, we effectively highlighted the capabilities and appeal of this innovative product. The outcome evoked a strong sense of pride and excitement from both the client and our team.

Allwood Joinery - Modulite Animation - Kitchen Scene Zoomed
Allwood Joinery - Modulite Animation - Kitchen Assembly Wide Angle Shot

Addressing Challenges and Implementing Solutions

Regrettably, Allwood faced an unfortunate incident that no business ever wishes to encounter—a fire at their factory. As anticipated, this disastrous event had numerous adverse consequences. Production came to a halt, inventory was destroyed, and understandably, the client had more pressing matters to attend to than engaging in back-and-forth discussions regarding our work.

Nevertheless, amidst this adversity, we discovered an opportunity for excellence. Given complete freedom, we utilized our full range of skills, creative expertise, and simulation techniques to create something truly exceptional. Our utmost priority was to assist this outstanding client in successfully launching their remarkable product. To achieve this, we exerted our utmost efforts and spared no resources. However, this endeavour would not have been possible without the unwavering trust granted to us by Allwood and their team.

WHY CGI?

At the outset, Allwood had not yet commenced production of their product but expressed a strong eagerness to initiate marketing efforts during the development phase. Building on the success of the initial project, they approached us once again for the second project, seeking something more substantial, superior, visually captivating, and with a higher potential to garner interest and drive sales.

Harnessing the advantages of voice-over and sound, we are confident that we have crafted a comprehensive and impactful advertisement for one of our esteemed clients.

Here’s what they had to say when we first worked together:

"This was our first time working with XO3D and it wont be our last! Alex and Connor were very professional, proactive and fun to work with. The guys delivered an exceptional animation from a very complicated brief. We are very happy with the quality of the finished animation."

THE XO3D DIFFERENCE

After completing the initial project with Allwood, we gained a deep understanding of the client’s requirements. This familiarity allowed us to better align our  creative efforts with Allwood’s vision for the animation, ensuring the final product met their expectations.

Our creative expertise and refined animation skills shone through in the production process, resulting in what we believe is one of the finest interior animations we have ever crafted. We took pride in showcasing Allwood’s product in a visually captivating and engaging manner, accentuating its revamped assembly mechanism, appearance, and materials. This level of craftsmanship added significant value to the animation and further highlighted the appeal of Modulite.

Allwood Joinery valued the relationship they had built with us. The fact that Allwood extended a larger budget and more time to XO3D indicates a level of confidence in our abilities and a desire to continue working together. This partnership likely provided Allwood with reassurance and a sense of collaboration, fostering a productive and beneficial working relationship.

When Allwood Joinery faced adversity due to a fire at its factory, XO3D provided support and flexibility. XO3D’s willingness to accommodate the client’s circumstances and use their complete freedom to create something special demonstrates a commitment to customer satisfaction. This support likely helped Allwood navigate a challenging situation and continue their marketing efforts despite the setback.

MODULITE V1

MOODBOARD & STORYBOARD

Modulite - Allwood Joinery -Moodboard
Modulite - Allwood Joinery - Sketch Storyboard

WORK WITH US

XO3D creates stunning 3D assets for any marketing campaign that can be used across all media, as utilised by Modulite by Allwood Joinery.

With our powerful machines, we can create imagery and animations at any resolution, perfect for any advertising campaign.

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