Curious Agency
Squire Locks.
Exploded view CGI animation for a brand that has been making locks since 1780. Two products, taken apart in motion — communicating engineering heritage and world-leading security to buyers, dealers and trade partners.
Watch the film
The Squire exploded animation.
The Brief
Heritage, engineering and the world’s hardest locks.
Squire have been making locks in Britain since 1780 — eight generations of engineering heritage, now known for producing some of the hardest padlocks in the world. Curious Agency briefed us to bring that craftsmanship to life in motion.
The challenge: communicate the internal locking mechanism and material quality to buyers who can’t open a real padlock to see what’s inside. Photography couldn’t do it. Engineering drawings couldn’t do it for a consumer audience.
We delivered two exploded view animations — Inigma and Boron — plus a library of hero renders. Every component lifts, separates and reseats with engineering accuracy, so the work serves both as marketing asset and credible technical reference across packaging, web and trade.
The Work
Two products, taken apart in motion.
Exploded view animation and hero stills for the Inigma and Boron lock systems — a single CGI pipeline supporting packaging, web and trade.
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The Inigma lock, taken apart in motion.
A precision exploded animation built around the Squire Inigma — every component lifts, separates and re-seats on cue. Built in close collaboration with Curious Agency, the sequence makes the internal locking mechanism legible to non-technical buyers without sacrificing engineering accuracy.
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A heritage product, photoreal.
A closed-state hero still of the Inigma lock — rendered with the same studio lighting rig as the animation so the visual language stays consistent across the campaign. Used across packaging, the Squire website and retail point-of-sale.
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A single frame that tells the engineering story.
The headline exploded view — produced as a static render for print, trade catalogues and dealer-facing materials. Every part is technically accurate, sourced directly from Squire engineering CAD and rebuilt for cinematic CGI lighting.
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The Boron lock — the world’s hardest.
The second product in the suite — Squire’s Boron padlock. The exploded animation showcases the hardened shackle and internal locking components, communicating the build quality that justifies the world-leading security rating.
Marketing-Ready Stills
Hero renders for packaging, web and trade.
A library of product renders produced from the same CGI source as the animations — drop-in ready for the Squire website, dealer materials and retail point-of-sale.
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Have a product worth taking apart? Let’s talk about how to show it.
We reply to every brief personally — usually within one working day.
How did we approach a heritage brand brief?
Studio Commentary.
Squire has been making locks since 1780 — eight generations of engineering heritage. Our brief from Curious Agency was to honour that heritage while showing buyers exactly what makes the internal mechanism world-class.
Exploded animation was the obvious format — but the order of part separation had to be technically accurate, not just visually pleasing. We worked off Squire engineering data so the sequence reads as both a marketing asset and a credible engineering reference.
The result is a CGI suite that works across packaging, web and trade — a single source of truth for how a Squire lock is built.