Airdri commissioned a series of visual content including 3D CGI white box images, creative lifestyle stills, and product explainer videos to highlight their hand dryers. The goal was to create both detailed product visuals and informative animations that demonstrate how to maintain the hand dryers.
WHAT THE CLIENT ASKED FOR
Project Brief.
To produce a series of content including white box images, creative lifestyle stills with different product and environment variations as well as informative product explainer videos on how to maintain your hand dryer.
WHY DID THE CLIENT COME TO US
Value.
The client, Airdri, came to us because they needed high-quality visual content to effectively showcase their hand dryers. They were looking for a combination of detailed 3D product CGI, explainer animations, transparent PNG images, and creative lifestyle renders. Our expertise in creating visually appealing and technically accurate 3D animations and renders made us the ideal choice for Airdri to enhance their product presentation and marketing materials.
WHY CGI?
Flexibility.
Using CGI allowed Airdri to showcase their hand dryers with an extraordinary level of detail, highlighting intricate design features and internal components that would be difficult to capture through traditional photography.
Additionally, the use of 3D provided the flexibility to place the hand dryers in a variety of settings without the need for physical products or elaborate photo shoots. This made it easier to create diverse lifestyle renders showing the product in different environments, from restrooms to commercial spaces.
CHALLENGES AND SOLUTIONS
Problem-solving.
Creating lifestyle renders that realistically integrated the hand dryers into various settings required careful attention to lighting, textures, and context.
To ensure a high-quality outcome we used high-resolution textures and advanced lighting techniques to ensure the hand dryers looked natural in different environments. Additionally, we conducted research on common installation setups and environments for hand dryers to help us to create authentic lifestyle renders.
THE XO3D DIFFERENCE
Leverage.
We added value to Airdri’s brand by providing them with high end visuals which can be found across their various product pages on their website. This will make them rise above the competition who are still using basic level images.
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