Airdri
Hand Dryer Animations.
A CGI content suite for Airdri — white box product stills, creative lifestyle renders and explainer animations covering maintenance and airflow, all built to slot straight into the brand’s ecommerce and marketing system.
Watch the film
The airflow explainer.
The Brief
Showcase the product — flexibly, across every environment.
Airdri needed a content set that could carry the brand across every product page and campaign — white box images, lifestyle stills in different environments, and explainer videos that show users how to maintain their hand dryer.
Photography alone couldn’t deliver the flexibility they needed. The product had to be placed in restrooms, commercial spaces and hospitality interiors — without physical shoots, and with consistent lighting across every cut.
We built a CGI library covering the full set: airflow explainers, multi-angle product stills, transparent cut-outs and lifestyle renders. Every asset shares the same lighting language so the brand stays consistent everywhere it appears.
The Work
From airflow to in-context — one pipeline.
A complete CGI suite — airflow explainers, hero loops, multi-angle product cuts and website-context mockups — produced from a single 3D source for total visual consistency.
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How the dryer works — made visible.
A CGI airflow sequence reveals what photography can’t — the internal path of air through the dryer. Used on product pages and across sales material to communicate engineering quality at a glance.
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A clean front-on hero loop.
A pristine front-on product turn — the kind of headline asset Airdri can drop into any product page, deck or campaign without rework. Brand-led lighting keeps the visual language consistent across the catalogue.
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A three-quarter cut for context.
A subtle 1x zoom on the front-angled view — designed to communicate scale and form for use in feature blocks, hero modules and lifestyle slots across the Airdri website.
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Built for the Airdri product pages.
A website-context mockup showing how the CGI library performs in production. Every asset was developed to slot directly into Airdri’s ecommerce and marketing system — no last-mile design rework needed.
Lifestyle Renders
Warm interiors — beige and brown variations.
Photoreal lifestyle stills placing the dryer inside hospitality-style washroom interiors. Used on the Airdri product pages to communicate scale, context and finish.
Environment Variations
Cool interiors — green palette variations.
A second environment palette built from the same CGI source — proving how quickly a single 3D pipeline can flex to fit different brand and retail contexts.
Product Stills
Multi-angle CGI for ecommerce.
A library of clean, neutral product cuts — front, perspective bottom, left and right — built for product pages, spec sheets and marketing collateral.
Behind the Scenes
Grey to render — locking the look.
Every lifestyle frame was reviewed in greycard before final lighting, letting us confirm composition, scale and product placement with the client before committing to final renders.
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View case studyStart the conversation
Have a product worth showing? Let’s talk about what it needs to do.
We reply to every brief personally — usually within one working day.
What challenges were there during production?
Artists Commentary.
Integrating the hand dryers into varied lifestyle environments meant matching lighting, textures and context to each setting so the CGI felt photographed — not rendered.
We used high-resolution textures and advanced lighting techniques to keep the product grounded in every scene, from clean commercial washrooms to warmer hospitality interiors.
Researching real-world installation setups gave us the reference needed to build authentic lifestyle renders — and a CGI library Airdri can keep reusing across product pages and campaigns.