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3D Animation

A guide to 3D animation from experts in the field.


3D Animation is one of the most beautiful techniques that use motions to bring life to products, vehicles, props, and characters in advertising, games, and movies.

Objects are created in 3D and then manipulated with 3D software. This manipulation helps the picture sequence be exported to show humans that the picture is moving. Today, businesses use animations for product sales. Animations are entirely created on the computer. In the first part of the creation of 3D videos, 3D models are made. In the next step, animators move these 3D models as you would move a puppet. Once the model has been created, the animation process is completed by changing the pose and the model’s placement.


The history of CGI is a fascinating journey through technological innovation and creative storytelling. It has evolved from simple wireframe models to complex, lifelike characters and environments. Here’s a brief overview:

  1. Early Experiments and Innovations (1960s-1970s): The origins of 3D animation can be traced back to the 1960s and 1970s, when early pioneers in computer graphics started experimenting with 3D modeling. One of the most significant figures was Ivan Sutherland, who created Sketchpad, an early computer graphics program, at MIT. The University of Utah also became a prominent centre for computer graphics research, leading to early 3D modelling techniques and concepts.

  2. First 3D Animated Films and Characters (1980s): In the 1980s, we saw the first instances of 3D animation in film and television. Groundbreaking short films and the introduction of 3D movie characters marked this era. Perhaps the most iconic of these early experiments was the short film “Luxo Jr.” created by Pixar in 1986. It featured a playful desk lamp and became a milestone in character animation.

  3. Mainstream Adoption in Cinema (1990s): The 1990s were a transformative decade for 3D animation, with its adoption in major motion pictures. The release of “Terminator 2: Judgment Day” in 1991 and “Jurassic Park” in 1993 demonstrated the incredible potential of 3D animation for creating realistic creatures and special effects. However, the most significant milestone was the release of “Toy Story” in 1995, the first full-length feature film made entirely with 3D animation produced by Pixar.

  4. Advancements and New Technologies (2000s): The 2000s saw significant advancements in 3D animation technology. Software became more sophisticated, allowing for more detailed and complex animations. Films like “Shrek” and “Finding Nemo” showcased these advancements. Motion capture technology, as seen in movies like “The Polar Express” and “Avatar,” also became more prevalent, blurring the line between live-action and animation.

  5. Current Trends and Future Directions (2010s-present): In recent years, 3D animation has continued to evolve, with a focus on achieving hyper-realism and integrating with new technologies like virtual reality (VR) and augmented reality (AR). Animation studios continue to push the boundaries of what is possible, utilizing advanced rendering techniques, artificial intelligence, and high-resolution 4K technology. The application of 3D animation has also expanded beyond cinema, significantly influencing video games, television, and online content.

Overall, the history of 3D animation is marked by continuous innovation and creativity, significantly impacting entertainment, storytelling, and visual arts.


Most people know about the history of animation as they have witnessed its usage in the entertainment industry. But the real truth is that animation is used across varied fields like product salesproperty sales, and jewellery animation. It is used more than ever today to create visually appealing effects.

In the initial phase of the development of 3D Animation, it was mostly used for arts. But, now it is also used for research as well as scientific projects. Following are some of the significant ways in which it is used:

3D Animation is used in both these fields to create special effects. Most often, it is used in the creation of action movies and TV shows. It is also useful in creating animated programs, especially for kids. Thus, you can find multiple uses of 3D animations on television as well as the movie sector.

The gaming industry is booming, as most designers are using product animation methods to create visually appealing images. No game design is complete without it.

As per different studies, it has been found that kids and adults can remember videos much better than other forms like sound. Thus, educational videos make use of 3D Animation to create the attention of learners. Therefore, educational institutions make use of 3D animations to demonstrate different concepts. This process is mainly used where the distance mode of education is involved.
3D Animation has revolutionized the entire advertising and commercial sector. These days even online platforms use it to create eye-catching visuals that can catch target customers’ attention. You can see animations, even in social media and in-app advertisements.

If you want to boost any marketing campaign, use the 3D Animation to punch up and get visually appealing advertisements for your target audience.

Product Animation can also be applied in the medical field. It has been used in the medical sector since the earliest days of computer graphics. Some of the practical uses of 3D Animation in the medical field include simulations of dissections and surgeries. It also helps in providing patient education and assists in pharmacological and marketing for medical devices.

With the recent pandemic, retail sales and online shopping modes have exploded. Many retailers are using 3D Animation for product sales. This technique helps customers stand apart from the competition and present the product to the customers to get the feel of the product even without touching it.

In circumstances where practising a particular act in real life may seem risky, simulation can be used. For example, product animation can be used in military drills and well as for performing medical procedures. Thus, it can help in preventing risky outcomes.

Prototyping is essential for all types of manufacturing industries. Prototyping can help in creating objects virtually. It can be used for creating; it can also be used for testing and exploring the product before the final manufacturing process. This is especially beneficial in the creation of machinery where huge investment is needed.

For people involved in property sales, architectural animation can be quite beneficial. It helps provide advantages to people involved in building projects. The most significant benefit offered by 3D Animation is that it enables customers to walk through a space that is not in existence. Thus, the use of 3D Animation can help you to envision a space. These days engineers and architects are making maximum use of Animation. It helps create a simple roadmap for engineers, and it also allows customers to get the experience of a building that has not been completed yet.

3D animation still frame of a kettle
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Humans can remember videos and images better than texts. Thus, 3D Animation can fulfil the need in a better way. It can be used effectively to enhance the reception levels of students. In addition to this, it can also help to train students in different practical aspects. 3D videos can be used most effectively in medical and engineering colleges.

Although Animation has been used in the entertainment industry since long, 3D Animation is now used extensively in the media and entertainment industry to attract and engage users, the Animation is used by all platforms like TV, Digital media, and social media platforms.

Gone are the days when printed material was used for the advertisement of a product or services. The benefits of Animation in the advertising industry are quite astonishing. If you want to create compelling commercials that can attract your target audience, nothing can be better than using 3D advertisement modes.

3D Animation is one of the creative modes of marketing. It can bring lots of creativity to your marketing. These days, even jewellery sellers use jewellery animation for marketing their beautiful jewellery pieces.

Scientific visualisation is quite a challenging process. Thus, 3D Animation can be your rescue as it can help you provide accurate visualization for different scientific researchers. It can also help create 3D models of various objects used in research and experiments.

The gaming industry would not have flourished so much in the absence of 3D Animation. The animation is used extensively in the gaming world. Everything in the gaming industry is based on Animation. Thus, the most effective use of Animation is made in the gaming industry.

The animation is also used widely in the medical industry. 3D Animation helps professionals and medical students to visualize every little detail about human anatomy. The use of 3D Animation in the medical industry is increasing with each passing day. It enables students to get every little detail about human body parts even without touching the body parts.

The retail industry is also making use of 3D Animation. Marketers are using 3D Animation to market their products and services. 3D modelling enables them to interpret the function of the product to the customers.

Even the engineering industry could not stay aloof from using 3D Animation. Animation has drastically changed the marketing world of real estate engineers and brokers. Now your customers can visit and visualize their home using 3D Animation even when the house is not complete.


  • Military & Police Force

    The military and police use animations in providing training. This way, the risk of injuries and infections can be avoided. In addition to these people in the military and police can also use 3D animations to design the machine and tools they use. This way, they can know about the performance of the machinery even without using it.

  • Prototyping

    Use of Animation can also help create prototyping. Use of prototyping helps save time. This way, engineers can see the design on the screen even before they see the original products. They can also modify and customize and modify the design of the product before designing it. In addition to this, the use of 3D Animation in prototyping also makes it easier to transfer technology to third-world nations.

  • Designing of Architecture

    By using 3D Animation, architects now experience the feel of the building even before creating it. Thus, it enables them to see the building in Virtual reality as well as Augmented reality. Architects can quickly move through the building and check different parts of the building. This also helps them to amend and change the way building looks from outside as well as inside.

  • Stage Shows

    You will be amazed to know that 3D animations can also be used to create stage shows and get that WOW effect on their performance. One of the main techniques that can be used is called the CGI, or Computer Generated Imagery. In addition to this, 3D animations can also be displayed in big images on the background when the actors are performing. Thus, the use of 3D Animation can add depth to the performance.

  • Staff Training

    Businesses are also using 3D Animation to provide training to their staff. So, forget the stress of training hundreds of employees in a single room. Thus, all you need to do is post the training video online, and all your staff will be able to see and understand the video better.

  • Marketing & Advertising

    3D advertising is also used in different marketing and advertising modes. Marketers are using the animation method to show off and present their products in a better way. They also take advantage of adding lustre and beauty to their products if it lacks polish. 3D motion design design is also a great edition.

  • Presentations

    3D presentations are the new technology that helps engage clients in the presentation you are showing. In business presentations, 3D animations can help in making the display even more vivid.


Following are the significant reasons why you should use Animation services:

Catch attention: video is fascinating to watch. Thus, the universal appeal of 3D videos makes them unique for all types of promotions. Once you have got your target audience’s engagement, it becomes easier to influence them to purchase your products and services.

Another primary reason you should use 3D Animation is to create videos and content that evokes audience participation. This way, the target audience feels much more connected.

If you want your business to become a significant brand, try using 3D Animation to create a fantastic visual appeal effect. The animation is one of the best tools that can be used for promotion. Video animation sticks to customers’ minds for a longer duration, and they are more likely to purchase products from your business.

You can also boost online traffic by making use of 3D marketing. The best part about 3D videos is that they can be used for all platforms, including the social media platform. Since there are millions of online users worldwide, the use of 3D Animation can help get better levels of conversion for your brand.

As compared to traditional methods, the use of 3D Animation for different purposes are much more affordable. You can create prototypes of other products, test them, and look at their features before making the actual products. Thus, this reduces wastage of time, energy, and efforts on the business and manufacturers.


The cost of 3D animation can vary widely depending on several factors, including the complexity of the animation, the duration, the quality of the animation, the software and tools used, the skill level of the animators, and the purpose of the animation. Here are some key factors that can influence the cost of 3D animation:

  1. Complexity of the Animation: More complex animations, such as those involving intricate character movements, detailed environments, and realistic physics simulations, will generally cost more.

  2. Duration: Longer animations require more time and resources, which can increase the cost. The cost may be calculated per second or on a project basis.

  3. Quality: Higher-quality animations with more detailed textures, lighting, and rendering effects will typically come at a higher cost.

  4. Skill Level of Animators: Experienced and skilled 3D animators may charge higher rates for their services than less experienced animators.

  5. Software and Tools: 3D animation software and hardware costs can add to the overall expenses. Some software licenses can be quite expensive.

  6. Voice Acting and Sound Design: If your animation requires voice actors or custom sound effects and music, these elements will contribute to the cost.

  7. Storyboarding and Pre-production: An animation project’s planning and pre-production phase, including storyboarding and concept development, can also add to the cost.

  8. Revisions and Iterations: Requiring multiple revisions or iterations of the animation can increase the cost, as it requires additional work from the animators.

  9. Project Timeline: If you need the animation completed quickly, you may be charged a premium for expedited service.

  10. Licensing and Usage Rights: Depending on the agreement, you may need to pay additional fees for the rights to use the animation for commercial purposes.

To get an accurate estimate for your specific 3D animation project, it’s best to reach out to animation agency such as XO3D and provide them with detailed information about your project, including the scope, complexity, timeline, and any specific requirements. They can then provide a cost estimate and animation examples based on your project’s unique needs.

Remember that 3D animation costs can vary widely, and it’s essential to balance your budget with the quality and complexity you require for your project. It’s a good practice to obtain quotes from multiple animation professionals or studios to compare costs and find the best fit for your project. You can check out our animation calculator.


The first step in creating 3D Animation is by the conceptualization of ideas and the creation of storyboards. This will lead to the translation of ideas into different visual formats. The storyboard will enable you to plan out the impact you want to make on your target audience.


The next step in 3D animation creation is 3D modelling. This step will involve the task of building props, environment, and character. This entire process is called 3D modelling. This is the simple step of making shapes and moulding them into the complete 3D mesh.


Thirdly, the desired materials are added to the object and tweaked with all different settings, using multiple different images and processes to get the materials to look as they would in real life. After that, the lighting is finalised to highlight the finer details of the products materials.


After all these steps, comes the process of Animation. This is a simple process of taking a 3D object and getting it to move. At this step, animators use the 3D application’s built-in engines to add Animation to the object.


Lighting process in 3D is as essential as it is in the real world. Lighting is a process in which scenes become alive. Lighting can help wash out a scene, make the objects appear hard or soft, and make the scene look much more real.


The right camera angle is especially important for 3D Animation. In 3D, you can make more than one camera and position them as per your needs.


Rendering is the next step involved in the 3D animation process. You need to pay attention to camera placement, lighting choices, and transparency when rendering.


At this step, the final renders are brought to the compositing program so that edits, touch-ups, and special effects can be added.


Adding music can give an extra depth to the Animation, and your target audience may find it to be even more enjoyable and engaging.


This is where the process of 3D animation making comes to an end. At this step, everything is perfectly synchronized so that you can get the perfect 3D Animation as per your needs.


Really impressed with the X03D Team they are highly professional, great to work with, nothing is too much trouble. We are over the moon with the service we received, they answered our brief straight away with high-quality work. Definitely recommend!

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Firstly, to begin a project, clients provide all the information required. For 3D animations, we require things such as drawings, design specifications, sketches, mood boards or other types of information you may have.

To clarify, we will check all of the content the clients have provided and ask for more details if necessary. In addition, a meeting, phone call or Skype call is always beneficial. To sum up, this helps avoid any misconception and allows us to shorten turnaround times for 3D animation services.

We start working as soon as we understand all of the details the task requires and time frames have been agreed by both parties. Our 3D artists keep in constant contact with the clients throughout this process, with regular updates.

After that, we present draft animations to you for comments and review and finally make the adjustments.

In short, the client accepts the drafts for final processing.

Finally, we present the animation, after we have completed post-production, in high resolution with full quality lighting, reflections, glossiness and materials.



At XO3D, the best creative minds tailor your project to bring your products to light in amazing fashion.


XO3D drives by technology and continually seeks solutions to improve our workflow. From the latest software and hardware, to different strategies to complete projects faster with constant improvements on quality.



We pride ourselves in communication and customer service. Throughout your project there will be constant updates of how we are getting on with your images. We are always at the end of a email or phone call.



With a diverse team of artists, designers and 3D modellers. We have the perfect experience for any creative project to bring your ideas to life.



Ensuring the smoothest process. We deliver quality work on time.



Through our experience in workflow optimisation, we can give you the discounts and give you more bang for you bucks.


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3D animation is the process of creating three-dimensional moving images in a digital environment. It involves manipulating 3D models or objects within a 3D software to create the illusion of movement and is commonly used in movies, video games, and television.

3D animation is a technique for creating moving images in a three-dimensional space. It involves designing and rendering 3D models, which are then animated to create lifelike movement and visual effects.

The key difference is dimensionality. 3D animation deals with three-dimensional spaces, offering depth and a more realistic perspective. 2D animation is flat, using two dimensions (height and width), and is often considered more traditional and stylistic.

The main steps include modelling (creating the 3D objects), texturing (adding surfaces and colours to the model), rigging (creating a skeleton to move the model), animating (actual movement of characters or objects), lighting (adding light effects), and rendering (final output of the completed animation).

The time can vary greatly depending on the complexity of the animation, the level of detail required, and the length of the animation. Simple projects may take a few weeks, while more complex animations, like those seen in movies, can take several months to years.

Rigging is crucial as it creates a skeleton for the 3D model that animators can manipulate. It defines the movement capabilities of the character or object, making the animation process more efficient and realistic.

3D animation has evolved from basic wireframe models to highly realistic and complex animations. Advances in technology have allowed for more detailed textures, lifelike characters, and more efficient rendering techniques, expanding the use of 3D animation in various fields.

There are various software programs available for creating 3D animation, including industry-standard software such as Keyshot, Autodesk Maya, Maxon Cinema 4D, and Blender. Each software has unique features and capabilities, and the choice of software depends on the user’s specific needs and preferences.

To create 3D animation, one must understand computer graphics, including modelling, texturing, lighting, and rendering. Additionally, skills such as animation, storytelling, and visual aesthetics are essential.

3D animation is used in various industries, including film and television, video game development, architecture, engineering, and product design. It creates lifelike simulations, special effects, and product visualisations, among other things.

Creating high-quality 3D animation can be time-consuming and require a significant amount of computing power. Additionally, there is a learning curve to mastering the software and techniques involved in 3D animation. Collaboration and communication are also important challenges to overcome when working on a team of 3D animators, as each person may have different skill sets and workflows.

The future of 3D animation is likely to involve even more integration with virtual and augmented reality, AI-driven animations, and continued improvements in realism and efficiency. The scope of 3D animation is also expanding into more industries, including healthcare and education.

Careers in 3D animation include 3D modellers, animators, rigging artists, texture artists, lighting artists, and rendering artists. These roles are prevalent in film, television, video games, and advertising.