Contact us: [email protected] | Phone: +442034883437

Augmented Reality

Amazing interactive experiences.

Thomas-Howcroft-XO3D founder
Thomas Howcroft

Founder of XO3D | Product Rendering Expert
BA Honours Design & Marketing

WHAT IS AUGMENTED REALITY?

Definition.

Put simply, Augmented Reality (AR) is an interactive experience of a real-world environment where computer graphics are placed in the real world and seen in real-time as if they are integrated together. Although today AR is still at the start of its venture, it will change the future as we know it.

Augmented Reality is one of the best futuristic technologies. In the last decade, different labs and companies have developed various technologies that provide AR experiences. One of the most prominent ways AR has infiltrated our everyday life is through mobile games like Pokemon Go. Different types of research continue to advance AR technology. In this article, we will explore everything about Augmented Reality and how you can use it to your maximum benefit.

Do you have a project in mind?
Product AR-Living Room

HOW CAN AR HELP YOU?

Advantages.

WHAT ARE THE BENEFITS OF AR?

Benefits.

Architecture - Augmented Reality

WHO USES AR?

Applications.

Doctors

From operating MRI to performing complex surgeries, AR is used in different tasks associated with medical tasks.

In the physical retail environment, customers can use AR-enabled technology to shop as per their needs.

All repair and maintenance staff uses AR-enabled sunglasses for repair work.

From interior designing to architecture and construction, AR is used in all sectors.

WHAT IS THE FUTURE OF AR?

Analysis.

The recent COVID-19 pandemic has caught all of us off-guard. But, one of the futuristic technologies called AR is highly beneficial in the Covid-19 time. AR technology has helped companies all across the world in improving their business as more people have to stay home.

AR is becoming one of the most critical technologies in the digital space. VR often overshadows AR, but it is expected to take a more significant share in the upcoming year. As per a study, the AR market will be almost $75 billion by 2023. In addition to this, AR technology will surpass VR in terms of revenue. AR will be the first futuristic technology that will penetrate deep into the mass market. AR has a massive opportunity in all major sectors like healthcare, education, retail, and media.

Thus, if you haven’t used AR’s full potential to date, it’s time to use it now. The market will soon get flooded with devices and equipment that use AR. Thus, AR technology has a pretty bright future, and you must try to benefit from this futuristic technology.

FREQUENTLY ASKED QUESTIONS

FAQ.

What is augmented reality?

Augmented reality is a technology that overlays computer-generated images, sounds, or other media onto the real world, enhancing a user’s perception of their environment.

Augmented reality blends digital content with the real world, while virtual reality creates a completely immersive digital environment that replaces the real world.

Augmented reality has practical applications in fields such as healthcare, education, marketing, product design, and entertainment, among others.

Augmented reality can be accessed through various devices such as smartphones, tablets, smart glasses, and specialized headsets. Software requirements typically include an AR app or platform.

Privacy concerns may arise if personal data is collected or shared without the user’s consent. Security risks may also arise if AR technology is vulnerable to hacking or malware attacks. It is important for AR developers to prioritize user privacy and security in the design of their applications.

The request is missing an API key. Or, The key parameter is invalid.
Thomas-Howcroft-XO3D founder
Thomas Howcroft

Founder of XO3D | Product Rendering Expert
Lecturer of Product Rendering @ University of Hertfordshire
BA Honours Design & Marketing

Thomas Howcroft started his journey into 3D rendering while learning his degree on product design and marketing at Hertfordshire university. He got his BA Hons in Product Design & Marketing in 2013. Shortly after getting a job as a CAD Engineer learning 3D modelling. In his spare time, he practiced his love for 3D animation and rendering. In 2017, he founded XO3D, a creative consultancy specialising in 3D content for marketing. In this time, he was asked to lecture product rendering at the university of Hertfordshire, teaching students what he had learnt throughout his career since founding XO3D in 2017.