XO3D Studio · Use Case
CGI for Paid Social Advertising.
9:16, 1:1, 4:5, 16:9 — every format variant from one CGI build.
Consistent product visuals across every paid social channel without rebuilding creative for each platform. Performance marketing teams running campaigns across Meta, TikTok, YouTube and Display need every product visual in every format — and need to iterate, test and refresh that creative regularly. CGI reduces the marginal cost of each format and iteration to production time only, once the 3D asset is built.
Selected clients
One build, every format
Four social formats. One 3D asset. Same visual direction.
What CGI changes for paid social
Format, testing, refresh, retargeting — solved at the asset level.
Format Delivery
Every platform spec, one build
- 9:16 vertical — Reels, Stories, TikTok
- 1:1 square — Instagram feed, Facebook
- 4:5 portrait — Facebook feed optimised
- 16:9 landscape — YouTube, programmatic
- All delivered from the same 3D render
Creative Testing
A/B variants at near-zero cost
Testing two background environments, two colour variants, two camera angles? Each is a render parameter change — not a new photographic setup. CGI enables creative testing at a speed and cost that photography can't match, which is particularly valuable for performance marketing teams running continuous optimisation.
Seasonal Refresh
New creative without a new shoot
When Q4 campaign creative needs to look different to Q2, CGI updates the environment, grade, or composition of the same product without rebuilding anything. New campaign feel, same 3D asset. The annual photography budget for creative refresh effectively disappears.
Retargeting Creative
Product-level personalisation at scale
Dynamic product ads showing the exact product a user viewed — at any angle, in any colourway, at any aspect ratio — are native to CGI production. Every SKU variant is a material swap; every format is a render crop. Retargeting creative at scale becomes a production logistics problem, not a photography budget problem.
The Performance Marketing Case for CGI
Why performance teams are switching away from photography for product creative.
Photography-led paid social creative has a fixed cost structure: a brief, a shoot, a retouching round, a delivery. When the creative underperforms and needs to be replaced, the process restarts. When a new variant needs to be added, the shoot restarts. When a new platform launches with a new aspect ratio, the crop either works or it doesn't.
CGI inverts this cost structure. The 3D asset is the fixed cost — paid once. Every subsequent creative variant, format, colourway, background environment, and seasonal refresh is a variable production cost only, typically 15–30% of a comparable photography brief. For performance marketing teams running continuous creative optimisation, this changes the economics of creative testing entirely. More variants tested means better performing creative. Better performing creative means lower CPMs and higher ROAS.
| Creative Need | Photography Approach | CGI Approach |
|---|---|---|
| New aspect ratio (9:16 to 1:1) | Crop or re-shoot depending on composition | Re-render at new ratio — same build |
| New colourway variant | New photography session | Material swap — fraction of original cost |
| A/B test: background A vs B | Two separate setups and shoots | Two environment renders — same product asset |
| Seasonal creative refresh | New shoot with seasonal styling | Grade and environment update — no rebuild |
| Dynamic product ad per SKU | Photography per SKU required | Render per SKU — same model, material swaps |
FAQ
Common questions, answered.
How quickly can XO3D produce social format variants once the asset is built?
Can CGI match the energy and motion quality needed for TikTok and Reels?
Can you produce user-generated content (UGC) style CGI for social?
Start the conversation
Running paid social campaigns for a product brand?
Tell us about your format requirements, your testing cadence, and your current creative production cost. We'll show you what CGI changes.