XO3D STUDIO
Launch Visuals
Everything your product launch needs, built from a single 3D asset.
A product launch is not a single film. It is a website hero, a social campaign, a press kit, a trade show screen, and a retailer listing — all needing to look like they came from the same creative decision. We make that happen from one build.
WHY LAUNCH VISUALS NEED A SPECIALIST
Most product launches use the same assets everywhere. The best ones build once and scale.
When a brand launches a product using separate suppliers for photography, video, social content and web assets, the result is visually inconsistent — the lighting changes, the colour temperature shifts, the product looks slightly different in every context. Buyers notice. Trust erodes. We build your product once in 3D — to a standard that can render at any resolution, any format, any angle — and produce your entire launch suite from that single asset. Every frame shares the same lighting rig, the same material language, the same creative direction. The result is a launch that looks considered, not assembled.
What we deliver as standard in a launch suite.
DELIVERABLE 1
Hero Launch Film.
30–90 second master film at 4K. The definitive visual statement for the product.
DELIVERABLE 2
Social Format Suite.
16:9 (YouTube / website), 9:16 (Reels / Stories), 1:1 (Instagram feed), 4:5 (Facebook). All cut and graded from the hero film.
DELIVERABLE 3
Stills Library.
15–30 hero images extracted from the 3D build at up to 8K resolution. Studio renders, lifestyle composites, and detail close-ups as required.
DELIVERABLE 4
Product Interactive.
A web-embedded 360° product viewer. Optimised for desktop and mobile. Embeds directly into product detail pages. Click below and drag.
DELIVERABLE 5
Colourway Variants.
If the product exists in multiple colours, finishes or configurations, we render all variants from the single model build — without the cost of a separate photoshoot per colourway.
DELIVERABLE 6
Press Kit Assets.
Hero image, lifestyle image, and a white-background packshot, formatted to press kit specification.
ADDITIONAL ON REQUEST
AR Model (USDZ / GLB).
Exploded mechanism animation · Investor deck still set · Trade show screen loop · Retailer listing images per SKU
Why one 3D build outperforms mixed production.
Visual Consistency.
Every asset — film, still, social, interactive — shares the same lighting rig, material language and camera direction. The product looks identical across every touchpoint. will
Efficiency at Scale.
We build the 3D asset once. Every subsequent deliverable — a new format, a new colourway, a new angle — costs a fraction of the original. The asset pays for itself many times over.
Pre-launch Production.
We work from CAD files and engineering specifications. Your launch assets are ready before the product is manufactured. You launch on the day the product ships — not three months later.
How a launch visual suite is produced.
STAGE 1
Launch Brief & Asset Inventory
We review the launch timeline, the channel plan, and the full list of assets required. We build a production schedule backwards from the launch date, identifying what needs to be in review at what stage.
STAGE 2
Creative Direction
We agree on the visual language for the launch — the environmental context, the lighting mood, the colour grade direction, the film edit rhythm. This is a creative decision shared with the brand or agency before any production begins.
STAGE 3
3D Build & Material Development
Model, materials, and lighting rig are built and approved. Material and lighting tests are shared at this stage — because this is where the look of the launch is decided.
STAGE 4
Parallel Production
Film animation, still renders, social formats, and interactive build run in parallel once the 3D asset is approved. This is the efficiency of single-build production — every deliverable shares the same source.
FINAL STEP
Staged Delivery
Assets are delivered in launch priority order: hero film and key stills first, then social formats, then interactive and press kit. Full delivery completes at least one week before launch date — always.
WHO ARE LAUNCH VISUALS FOR
Launch Visuals briefs come from:
- Brand Marketing Directors managing a major product launch who need a single production partner across all CGI deliverables.
- Advertising and design agencies who have won the launch brief and need a specialist CGI studio to produce the visual assets within their creative direction.
- Start-ups and scale-ups launching physical products — often before manufacturing is complete — who need investor-grade visuals to support a launch event or crowdfunding campaign.
- In-house creative teams at established consumer brands who need premium CGI output to match a campaign that live-action photography cannot deliver cost-effectively.
Relevant work.
1MW EV Charger Launch Suite
Deliverables
- 2 x 4K Engineering Animation
- HD Home Page Animation
- 2 x 4K Explainer Animation
- 6 x 6K Lifestyle Stills
- 7 x 4K Studio Renders
Use Cases
- Investor-Ready Marketing Suite
- Raising investment
- Launching before manufacturing
- Website hero
- Paid Socials
- Trade show hero content
Planning a product launch? Tell us what it needs to look like.
The sooner we are involved in a launch timeline, the better the result. We prefer to be briefed at campaign planning stage — not after the launch date is announced. Tell us when you are launching and what the product is.