CONTACT US: [email protected] | PHONE: +44 020 3488 3437

Why Animation is the Future of Marketing

Table of Contents

3D animation is increasingly recognised as the future of product marketing for several compelling reasons. Its ability to enhance storytelling, engage audiences, and provide versatility makes it a powerful tool in the arsenal of modern marketers. Here’s a detailed look at why 3D animation holds such promise in this arena:

Advantages of Using Animation in Marketing

Marketing has come a long way in the past few years. Gone are the days when videos were simple 2D animation videos. Today, product marketers are using animation technology to help visualize their products in ways that are easier to understand. Not only is this more engaging for viewers, but it’s also an effective way to show different features of a product. Additionally, 3D animation is an effective way to show how a device works, which can explain its function in an easy-to-understand way. So why not give animation a try in your marketing strategy? You may be surprised at the results!

The Disadvantages of Not Using Animation in Marketing

3D animation is the future of marketing. It’s a powerful tool that can help marketers sell their subjects more effectively. Simply put, marketing without 3D animation is like selling a unit without a picture. Your customers will be unable to visualize what the product looks like, or how it works. This can lead to less sales and ultimately, a poorer product. So, why miss out on this powerful tool? There are several reasons: product complexity, design, budget restrictions, and more. But, with the right animation software, marketers can overcome any of these challenges and create videos that are sure to impress.

Disadvantages of Using Animation in Marketing

Although animation can be an effective way to market your device, there are some potential disadvantages. For starters, it can be difficult for customers to find what they’re looking for if the visuals are complicated. Additionally, 3D animation is usually more expensive than traditional 2D marketing materials. However, given the benefits that come with using this type of marketing toolkit, it’s worth investing in a quality solution that will help you reach your target audience. So whether you’re considering animations or not, give them a try next time you need to market your device!

Challenges of Using Animation in Marketing

One of the biggest challenges that marketers face is making their products look realistic. While 2D animation can still be effective, it’s not as exciting or visually appealing as 3D animation. Additionally, 3D animation can make it difficult for customers to find what they’re looking for. By using animations, you may need to adjust your marketing strategy to accommodate this challenge. However, with a little effort and some creativity, you should be able to overcome these challenges and create some amazing animations!

How to Apply 3D Animation in Marketing?

Animation is the future of marketing. It not only makes your products look more appealing, but it also helps you create a strong emotional connection with buyers. In today’s competitive market, using 3D animation is one way to stand out from the crowd. product marketing is all about creating a connection with your customers, and 3D animation can help you do just that. With the right tools and techniques, you can create demos that are engaging and help you explain your device in a way that is easy to understand. As animation becomes more and more popular, marketers who can employ it will be in a great position to win over buyers and dominate the market. So, what are you waiting for? Start using 3D animation in your marketing today!

3 Incredible Animation Examples

1. Nike LunarEpic Flyknit

It’s hard to argue with Nike when it comes to making great products. This is a perfect example of how animation can bring your product to life. The LunarEpic Flyknit uses the power of motion capture technology to show off its revolutionary new feature – adaptive lacing. This means that you can tighten or loosen the upper as much as you like, without ever having to tie a knot!

2. LAMY pico / Special Edition 2019

When the world-famous German company, Lamy, wanted to show off their new pen in a way which would appeal to the people who used it. The team at Skeleton were hired on to help them with this.

The team at Skeleton created an incredible animation which shows how easy it is for you to use the pen when writing your signature or making quick notes on paper. They also show off its unique design by having 3D animation characters walking through the city streets of Paris, showing that it can be used in different environments and situations.

3. Pepsi Music – Tasty

This animation is a good example of how a 3D animation studio can add personality to an already exciting device. Pepsi wanted to celebrate the relaunch of their new music brand, Tasty, with a film which would be full of colour and excitement. In order to achieve this goal, they enlisted the help of 3D animation company Man vs. Machine. They created several videos for Pepsi to showcase each song on Tasty as well as give it life through the clever use of 3D animation techniques. This was all completed using Adobe After Effects and Cinema 4D software. The result is a video which has been watched more than 30 million times online since its release in March 2017.

3D Animation is the Future of Marketing

Product marketing is all about connecting with customers on a deeper level. 3D animation is the future of marketing because it engages customers more deeply. Marketers who use animation stand out from the competition and are more likely to win customer loyalty. 3D animation is a powerful tool that can be used to create lifelike demos. With 3D animations, companies can show how their products would look and function in various scenarios. It allows customers to see the device in a different way, which can help them decide whether or not to buy it. Ultimately, this leads to increased sales and higher customer satisfaction.

Accordingly, 3D animation is becoming an increasingly popular way to communicate product features and ideas to consumers. Not only does it add a level of excitement and personality to a unit, but 3D animation can also be used in marketing campaign vehicles such as TV commercials and online videos. Given all these advantages, 3D animation will continue to play a central role in marketing going forward. As the technology gets better and more sophisticated,  animations will become even more realistic and engaging, helping you connect with your target market in an incredibly effective way.


3D animation is the future of product marketing. It’s a powerful tool that can help customers realistically visualize the unit. This is especially helpful for customers who are hesitant to buy a product because they don’t know if it’s what they’re looking for. By using 3D animation, you can create videos that are informative, and entertaining and help you stay ahead of the curve. In the end, 3D animation is a valuable tool that can help you promote your product in a way that’s truly unique and impactful.

Did you find this blog useful? Share it!

Got a 3D project in mind?

We would love to help! Send us your project brief and we'll come back to you with a quote.

Contact Us

Related Posts

Subscribe to XO3D Newsletter
Receive the latest
3D Marketing Tips

Get all the latest 3D marketing tips, industry news, and exclusive discounts straight to your inbox each week.