XO3D as Feature Speaker at Virtual Keyshot World UK 2021

XO3D managing director Alex Mann presented 3D and Modern Marketing at Virtual KeyShot World UK on 14 October 2021. Organised by INNEO Solutions, the online event brought together speakers and practical workshops on product visualisation. Alex shared XO3D’s client work and a product configurator concept for online shopping.

Our first KeyShot World presentation.

INNEO, the KeyShot reseller through which we purchased the software, invited XO3D to speak. It was our first featured presentation at the event and an opportunity to show how our studio used 3D across product marketing and interactive experiences.

INNEO’s review of KeyShot World UK 2021 records Alex’s talk alongside presentations from Luxion’s Jens Heineck, Thinkable Studio’s Jörg Schlieffers, Liam Martin and industrial designer Sam Gwilt. The organiser’s account describes how Alex showed XO3D’s use of KeyShot and other platforms to create imagery and animation, before introducing new concepts for delivering design through emerging technology.

The wider programme included workshops on product configurations, lighting, rendering, augmented reality and KeyVR. That combination of finished work and practical production topics gave the event a clear connection to the decisions artists and product teams make in their own projects.

3D and Modern Marketing.

The presentation considered how products could be shown to people shopping online. Alongside the shift towards ecommerce during the pandemic, we explored the role of 3D in giving a prospective buyer more ways to examine a product before ordering.

We demonstrated a configurator concept designed to bring an interactive 3D product into the shopping journey. The intention was to let a shopper explore the product before purchase, adding an interactive view to the information already available on the page.

This sat alongside our work in directed product animation. A film gives the studio control over the sequence in which a product is revealed; an interactive experience gives the viewer control over what to explore. The presentation brought those approaches together within the same discussion of product marketing.

Client work featured in the talk.

Alex shared examples from several XO3D projects:

• Smarter AM: reveal animations for connected kitchen appliances, including their Alexa-controlled products.
• Duux: visual work for the brand’s heating systems.
• Greystar: our work on the Chapter Kings Cross building.

These examples gave the presentation a grounding in the studio’s own work, spanning product features, appliances and spaces.

The event also led to an enquiry from Victoria Albert Baths about modelling, visualisation and integrating a configurator into its online shop. It was a direct conversation about applying the approach discussed in the presentation to another product range.

Returning to KeyShot World.

In November 2023, XO3D returned to speak at KeyShot World in London. Alex’s later presentation focused on GLB files and interactive content, continuing the discussion of how 3D assets can be used beyond a finished film or still. Read about our 2023 presentation.

For current examples of the studio’s work, view our case studies. To explore how a product’s options and website integration shape a new interactive brief, see our product configurator service.