Architectural Rendering2020-01-29T09:17:39+00:00


Learn about architectural rendering below.

What is Architectural Rendering?


Firstly, Architectural Rendering brings any development to life. For example we can create complex high-end visuals to enhance your project proposal. Likewise, produce images for competition or marketing purposes. Therefore, many developers use 3D Architectural Visualization as a way to promote a development. Subsequently, before the build process due to an inability to produce photography. Traditionally we are provided with a model produced from Architects in 3D modelling software. Moreover, to help with the design process many people create preliminary images using the power of visuals to move the project forward. During the cases where an Architects model is not available one can be creates from sketches, photos, drawings, specifications or other CAD formats using our 3D modelling services.

Mountaintop hotel concept 3D architectural renderingMountain_top_hotel_Concept_3D_architectural_rendering

Who uses Architectural visualization?


Likewise, Architects are one of the biggest users of Architectural Visualization. This is because it helps key decision makers understand the idea and view of the Architects mind, we all know images speak louder than words. Most importantly, 3D Rendering is the key to easy planning permission and a sure way to win your next job.

Property Developers are another big user of Architectural Visuals. This is because using photo realistic imagery of buildings that have not yet been built help make sales much faster.

Firstly, you as a home owner can utilise Architectural Rendering to see what your new renovations will look like. Secondly, you can design your new dream home and have it brought to light in amazing fashion before the development has begun.

In addition, Landscape Designers use Architectural Renderings to communicate design ideas to their clients in the best way possible. Whereas using Architectural Visuals often helps sell the project in a way that idealizes the landscape and helps to create the perfect images.

Similarly, to the others, Estate Agents use Architectural Visualization in their work because they can show the properties they are trying to sell in a much more appealing light than just a boring photo.

Burj Khalifa Architectural Visualization Photo Montage

Additionally, Property Investors will use Architectural Visuals for many reasons. For example, they could want to show a new commercial building that is in the development phase.

When property developers take a project to a marketing company, usually they need Architectural Visualisation to show off the properties in all the best ways possible to make the development look amazing. Therefore creating the groundwork for the marketing team to advertise the properties.

Game Designers are another great example of where Architectural Rendering is used. These designers use Arch Vis to show off their ideas to co-workers before the game has been developed.

Designing how a building may look for a certain film is another ability of architectural visualisation, helping CGI artists to bring the vision of the director to life through the communication of imagery.


Benefits of Architectural Rendering


Most importantly, images speak louder than words. Many, if not all people see things in better light when they can have a Architectural Visualization in front of them is stead of having to imagine it. Firstly, from the start of a project, all parties that are invested need to be able to see what a building will look like once it is completed. Therefore, with XO3Ds professional Architectural Rendering services you can quickly show what the project will look like from beginning to end. Similarly, while communicating different materials and what they may look like in different atmospheres and lighting.

To sum up, in the passed this was not the case, but since technology has advanced CGI images are more accessible than ever. This is because, computer power has dramatically increased. Therefore, Architectural Renderings take less and less time to process allowing work to be completed faster and more efficient than ever.

Above all, social media is taking over as the preferred channel to market. Most importantly, you must have show stopping imagery to catch your markets attention. Likewise, it is extremely important to use social media to show off your project in the best way possible. Therefore, our 3D Artists can design creative content that is tailored for any social media platform. In short, it is very difficult to distribute large CAD data and physical copies of drawings. Therefore, it is much easier to send high quality imagery, via email, social media or to publish on websites.

Moreover, 3D Architectural Rendering offers the ability to visualise many different concepts and options for any project. For example, this can include different different materials, shapes and textures of buildings. That is to say, a 3D Rendering can quickly and effectively show invested parties what all the different options will look like.

At XO3D, we can use actual CAD data from sources such as Google Earth. Likewise using project images, technical drawings or any other accurate information that may help us to create, high-end visualisations. For example, blending photos with 3D Renderings in a montage. Most importantly, this can be a affordable and effective way to communicate the vision of your project.

Because designs are built in 3D and not just on paper, we can easily visualise the idea, using actual CAD data and being able to spot potential issues within the construction of the project.

Because designs are built in 3D and not just on paper, we can easily visualise the idea, using actual CAD data and being able to spot potential issues within the construction of the project.

Likewise, by using our 3D Architectural Rendering services you can set your self apart from the competition. In addition to the beauty and simplicity of our carefully crafted, tailored images will blow your competition out of the water. Moreover, while communicating your vision in a way that no other can match.

Where are Architectural visualisations used?


Hover over the boxes to read the content behind.

Architectural Visualization Billboard Advert Example

Architectural Visualization Billboard Adverts

Architectural Visualization Transport Advert Example


Architectural Visualization Magazine Advert Example


Architectural Visualization Social Media Advert Example


Some Other places Architectural Renders are often used:

  • Websites
  • Newspapers
  • Direct mail
  • Leaflets
  • Outdoor Adverts
  • Television Adverts
Architectural Visualization Website Example

Architectural Rendering 3D Services at XO3D


  • Residential 3D Renderings

    Xo3D offers our clients carefully crafted specialised packages for exterior residential 3D Renderings. Whether you are an individual homeowner or a large developer, we offer the same high quality service. Likewise, we understand that the needs of these clients are not always the same, some clients need affordable house renders, that provide excellent value, quality and professionalism. But on the other hand, some of our clients need renders that will stand out amongst the competition to show off their high end homes. This is why we offer two tiers of services.



With our standard 3D rendering services, that we target at homeowners, custom home builders and small developers, clients can get house renderings that are less expensive, but still high quality and high resolution images.



Likewise, with out premium house rendering service, these are targeted at high- end customized homes that have much more extensive development and are larger in size. These renderings feature higher quality standards of lighting and the ability to show much better detail with more customized models.



    Townhouse renders have many uses, most commonly though are for marketing purposes. However sometimes regulatory bodys require you to get a render done to show how the building is going to fit within a neighbourhood.


    Commercial renderings are used for many different reasons such as showing off a brand new re modelling of a store to football stadiums. As important as the structure these types of images also depends on the surrounding environment to really visualise what the building will look like when its in place and to see if it will fit in its new home. Often these types of image packages will include birds eye renders and multiple different camera angles to really show off the designs.


    One of the most challenging types of images, that require extensive detail due to the complexity of the building. These types of images are usually at the top end of the spectrum. Trying to fit large buildings in one image is a challenge for many photographers, but with 3D rendering this problem is wiped out. Giving us the ability to create the most show stopping images for any sized development. An important aspect of these types of renders is to capture the surrounding environment to create the perfect backdrop. The mood of these images all depends on what the client requires and what the 3D artists wants to convey and highlight within the image.


    Using surrounding landscapes in your project is a great way to provide a atmosphere and mood to the image, whether a new home owner or landscape architect. At XO3D we can use our diverse library of treas and vegetation to show the specific features of the project. With landscape architectural visualisation we turn plans and ideas into stunning 3D imagery that is easy to understand and really show off the amazing architectural elements.

How are Architectural Visuals created?




Creation of 3d models

Firstly, we begin architectural renderings with the creation of a 3D model. 3D architectural modelling is the process of developing a proposed representation of the building on the computer. To clarify and begin this process an idea is needed, 3D models can be created from things such as technical drawings, sketches or photographs.

Architectural Rendering SketchArchitectural Rendering Wireframe




Lighting is created and it can be thought of the same as a photography studio but on a computer. The lighting is applied in different directions to create the best reflections that bring out all the details of the form of the architecture. Depending on the desired outcome of the render.

Architectural Rendering Clay ModelArchitectural Rendering Lighting




Thirdly, the desired materials are added to the walls and objects within the scene and tweaked with all different settings, using multiple different images and processes to get the materials to look as they would in real life. After that, the lighting is finalised to highlight the finer details of the architects design.

Architectural Rendering LightingArchitectural Rendering Raw Render



Process the images

Finally, setting the scene is set off on the final stages of the process. This is where the computer does its work, by generating the images so that they can be used. The render engine is started so that it creates all different types of outputs that are subsequently brought together in a post production software such as Photoshop and a pretty picture is created by our 3D artists.

Architectural Rendering Raw Render
Architectural Rendering Residential Exterior


What image resolution do you require for your architectural renderings?


Firstly, image resolution is a very important specification that needs to be clarified early stages in any project. This is because it impacts the project greatly. Therefore, the larger the images the more render time and more work it takes to complete. In short, the image size you require all depends on the size of the display you are wanting to display your 3D Renderings on. Finally, we have written an in depth guide to image resolution here.

Bathroom 3D Rendering Low Image ResolutionBathroom 3D Render High Image Resolution

What do you need to get your Architectural Visualization Project Started?


  • Architectural Plans

  • Material Guide

  • Mood Boards

  • Product Examples

  • Camera Guide

Although we do not need all of the above, these will make the project much smoother. Read further here.

What is the architectural rendering workflow?



    To begin a architectural visualization project, clients provide all the information required. For arch vis, things such as drawings, design specifications, sketches, mood boards or other type of information clients may have are presented to us.


    We will check all of the content the clients have provided and ask for more details if necessary. In addition, a meeting, phone call or Skype call is always beneficial. This helps avoid any misconception and allows us to shorten turnaround times for 3D rendering services.


    Work is begun as soon as we understood all of the details the task requires and time frames have been agreed by both parties. Our 3D artists keep in constant contact with the clients throughout this process, with regular updates.


    A draft 3D render is presented to clients for comments and review. Then, adjustments are made.


    Penultimately, acceptance is given from the client for final processing.


    The final 3D visuals are presented, after post production, in high resolution with full quality lighting, reflections, glossiness and materials.

Different Types of 3D Architectural Visualisations


XO3D offers a range of different types of Architectural Rendering services. In short, many of these are usually combined into a package. For example a well thought out marketing visualizations normally from various angles and views. Below we explain the different types of Architectural Renderings shots.

Commercial Architectural Visualization Street View

Aerial 3D Renderings

Subsequently, by using drone images we are able to capture exactly where the plot is in real life. Further, from there we are able to match our CGI scene and cameras to the real life camera setting and create seamless photo-montages. Subsequently, these are great types of images that allow a wider range of view than just your traditional imagery. Likewise, these types of images can be made from 3D. For example if there was a large development of houses the same outcome achieved without the drone imagery.

Planning Permission Visuals

Planning permission can be a challenging process with so many hoops to jump through, but using the ability of 3D rendering we can show decision makers exactly what the developments will look like to secure the final decisions to move forward.

Funding and Pitch Winning Visuals

CGI brings the most difficult Architectural Structures to life well before construction, with the most imaginative concepts, architectural visualisation is a must to win over the key people you need to fund the project. While keeping costs low and allowing people to understand the creative vision that you need to convey. CGI is the perfect solution to secure a win with your next big pitch.

Light Study Renders

Just like the ability of close up shots to apply focus to the viewer we can also achive a similar impression using various lightings. The versitility of 3D allows a single shot to have a vast range of lighting solutions. Both a quick and cost effective solution to photography. No one has to be paid to stand out for days on end trying to get the perfect lighting that may only last for fractions of a moment. You can see here some of the ways in which lighting can change the same shot.

Residential Architectural Rendering Sun LightResidential Architectural Rendering Night

Material Studies

Likewise, material studies can be important to make the decision of what colours, textures and materials you want to go with for your project. With the ability to quickly change images within 3D rendering, we can output multiple layers of different materials to show all the combinations that you want to see.

Residential Front View Renderings

Simple front on images of new housing developments are always powerful, giving the viewer the ability to see what it may look like to walk up to the brand new home, and secure that sale you need before the house has been built.

Residential Architectural Visualization Day Time
Residential Architectural Visual

Focused Renders

You can do many things with focus shots because it allows you to lead the viewer down a garden path so to speak. When you are telling a visual story you need to guide your viewer. Similarly to the way a author structures a novel. Firstly, by using focus shots as part of a series of images you can really promote the best elements of your designs. Likewise, the use of a single focus shot can have a dramatic impact, especially as the background to a particular product or element in the shot. Therefore, they will save you time and money through not having to hire a photographer every time you need some new images. Above all, 3D Architectural Rendering is cheaper and you have much more control when you need to update your range or make changes quickly.


People Integration Images

The adding of people to a 3D image in both 3D and post-production add a level of realism that really helps make the image more believable. Many clients choose to use this option to create a lifestyle idea for the viewer. Its also a great way to show more of a story to the image that makes it more interesting.

Architectural Visualization VillaArchitectural Visualization People Integration

Creative Visualizations

Bring more life to images through imagination. In contrast of some simple studio shots merge some flair into the idea to create something mysterious and unique. At XO3D we can also utilise video tools to create a “reveal” in which the development is unvailed in a special way.


Close up 3D Renders

Close up shots are used in all sorts of art. The power of a close-up shot is that you can laser in on a particular part of an image. Why would you want to focus on a certain element, well, for several reasons. Firstly you may want to show a particular element due to its unique design or function. You may also have a singular focal point for a project or design. Because many designers start with a single piece of inspiration such as the idea of a spiders web in the alcoves or perhaps a fireplace designed stone by stone. Although a wider lens will show the feature in-situ it is also powerful to show a close up shot to emphasises the point.

How much does architectural rendering cost?


Firstly, the price of a 3D Rendering depends largely on what is involved in the image. For example, there could be a small product or in contrast a large building. In our opinion there is no set price for an image, that’s why all our quotes are tailored by each project. Creating renders used to be an expensive and time-consuming process which was only viable for large development companies. Because of technological advancements in recent years home renders have become accessible for the average consumer. Finally, we have split them up into 4 Tiers below and have written an in depth guide to how much you should be paying for your 3D Renderings here.

Noteworthy, the prices below are generalised, and it really does depend on the project. But these are guidelines for clients new to the 3D Rendering field.








HIGH-END 3D RENDERINGS - £1500-£10 000.


Why choose xo3d for your architectural visualizations?



    Firstly, with a diverse team of 3D Artists, Designers and 3D modellers, we have the perfect experience for any creative project to bring your ideas to life.


    Secondly, ensuring the smoothest process, we deliver quality work on time.


    Thirdly, through our experience in workflow optimisation, we can give you the discounts and give you more bang for you bucks.


    Likewise, at Xo3D, the best creative minds tailor your project to bring your products to light in amazing fashion.


    In addition, Xo3D drives by technology and continually seeks solutions to improve our workflow. From the latest software and hardware, to different strategies to complete projects faster with constant improvements on quality.


    Most importantly, we pride ourselves in communication and customer service. Therefore, throughout your project there will be constant updates of how we are getting on with your images. We are always at the end of a email or phone call.

Architectural Rendering FAQ


Architectural visuals can range from £50 to £10 000 due to this, 3D architectural rendering is a very confusing space because its difficult for clients to understand why there is such a huge price range for a image. We have written an article here that aims to remove the confusion for clients.

Architectural 3D visualization is a creative process that uses computer graphics to convert 3d models into engaging images. It may include photo realistic or non photo realistic images. It is the final process of creating the actual 2D image or animation. Read further on 3D rendering here.

A photorealistic rendering is a 3D rendering that is life like. It is a style of 3D rendering that allows clients to have a image that looks as good or better than a camera could take. Photorealistic images are created from 3D models.

CAN YOU WORK OFF A PROVIDED 3D MODEL?2019-10-18T16:06:55+00:00

We can work off almost any type of 3D model but generally they may need to be edited to get the best results possible.

Format-wise, we can work with all the major software applications:

  • SketchUp
  • Revit
  • SolidWorks
  • 3D Studio Max
  • Maya
  • Blender
  • And more



  1. Communicate as much as possible in your plans.
  2. Provide as many reference images as possible that you want your images to look like.
  3. Provide manufacturer specs.
  4. Collect as much feedback as you can for each draft to make the most of your revisions.
  5. Leave enough time. Although we are happy to accommodate tight timelines, it is our experience that projects that are not rushed will produce the best results.
WHAT RENDERING OPTIONS DO I HAVE?2019-10-18T14:43:42+00:00

Rendering style

Choose what style of rendering you want, for example sketch form or hyper realistic.

Camera angle

Providing us with an example of a photo or rendering that you like, in most cases, we can match it. Alternatively, if you make a markup of a camera angle on the architectural plans, we can base the renderings off of that.

Time of day and lighting

If you let us know in advance, we can usually match time-of-day lighting and interior and/or exterior lighting.

Landscape architecture

At XO3D, we have an extensive library of vegetation and can match most regions’ vegetation so that it is accurate to landscaping plans.

Furnishings and fixtures

We can match most interior design style. However, if you have custom furnishings and fixtures, we can custom create anything needed, custom models are at extra costs.


What different materials you want to use on certain aspects of your building.



It can be tricky to get good photos especially when the building is not yet developed. The best lighting is at sunrise or sunset. In most cases, you need to hire a professional photographer, which can be costly. With 3D images you always get:

  • Good lighting
  • Good weather
  • Green grass
  • Perfect camera angles
  • Fully grown, beautiful landscaping
  • Top-of-the-line furniture staging the interior shots
  • Revisions and refining are part of the process

Other major benefits include:

  • Enhance your visual communication
  • Create cost effective solutions
  • Social marketing images
  • Easily show concepts and options
  • Precise renderings
  • Catch costly design mistakes
  • Close your sales faster
  • Shine above the competition

Read these in further detail at the top of the page.

DO I NEED ARCHITECTURAL PLANS?2019-10-18T14:24:02+00:00

The short answer is no. In contrast, architectural plans are ideal but not required. This is because we can work off other things such as drawings or sketches of even reference photos with some basic dimensions. Although, these options are not as accurate as using architectural plans.

WHO IS A TYPICAL XO3D CUSTOMER?2019-10-18T14:21:38+00:00

At XO3D we offer high quality architectural renderings at excellent value and our customers typically range from small home builders to retail sized developers and even huge corporations. We tailor our images and costing for each client as we know some may not need certain level of realism. Read more on our pricing strategy here.

WHAT DO I NEED TO GET STARTED?2019-10-18T14:16:04+00:00

Generally, we being a project with either architectural plans, or a 3D model. These assets are an excellent place for us to start, allowing us to provide you with a quote. Therefore it begins the conversation to find out the goals and expectations of your specific project, such as the style and quality you are looking for.


This is another difficult question, as there is no set answer, usually the base rate for a architectural rendering is £200+. That being said we have created a comprehensive guide to explain the pricing here. Additionally, we’re always available to provide you with a free quote. Fill out one of our contact forms or email us at with some information about your upcoming project, and we will get back to you ASAP.


Generally Architectural Visuals can take anywhere from a few days to a few months depending on the complexity and size. Let us know ahead of time if there is a deadline on your project so that we can do our best to fit your schedule. If you require us to complete the project faster we will charge a acceleration fee so we are able to pay staff for overtime.

XO3D Tip:

  • Please leave extra time for your project to ensure you can take advantage of our revisions.
  • Make any deadlines you have known upfront.