CONTACT US: [email protected] | PHONE: +44 020 3488 3437

Product Explainer Videos: Why It’s Better With 3D

Table of Contents


If you’ve been in the business long enough, it’s likely that you’ve heard of the term “product explainer video” at some point. In fact, chances are good that you’ve even seen one or two of these videos on your own company’s website. But what is a product explainer video? Is it just another way to market a product? Or is there more to this format than meets the eye?

Product explainer videos are a great way to demonstrate a product in use by showing off the features and benefits of said product.

However, if you want to truly make your product stand out in potential customers’ minds, 3D is the way to go.

Product explainer videos are typically 2-5 minutes long and have been proven as an effective tool for marketing products online; however they can be more effective when done with 3D animation instead of just still images or text alone because it allows viewers to see how things work together in real life rather than just reading about them on paper or website screens etcetera…

Using 3D animation to create product explainer videos is a great way of demonstrating how things work together and how they can benefit our lives too!

Reasons why product explainer videos are better with 3D visualisation:

They allow for more detail and creativity.

3D animation can be more detailed than 2D animation.

3D animation allows for a lot of creativity and detail. For example, you can show several different products in one video, or show how an object changes its shape in different ways (like how a balloon gets bigger as it fills with air). This makes it much easier to explain things visually without having to use text or bullets all the time!

3D also allows you to add fun elements that wouldn’t work well with just still images—for example: spinning stars when talking about nutrition facts on food packaging; adding sound effects when describing something new; animating characters’ facial expressions while they talk with each other face-to-face instead of using voiceover recording sessions where everyone says their lines first before moving onto another person’s line.

There are fewer limitations on showing real world functions.

A 3D animation allows you to show how a product works, or would work in real life.

If your target audience is made up of people who don’t have any experience using power drills—or even if they do but need some help getting started—you’ll find that a simple 2D animation will not explain everything they need to know about using their new tool properly. Instead of just showing them how to use the tool itself (which could take several minutes), why not spend those minutes explaining what makes this particular attachment so special?

It promotes brand recognition.

When you use 3D animation to explain your product, it can help you build brand recognition with your audience.

This is because the 3D animation makes it easier for people to understand what you’re talking about and why they would want to buy from you. It also allows them to see how their lives will improve once they purchase from you—which helps create a deeper connection between the viewer and content creator (you). The result is an experience that’s more memorable and entertaining than other forms of video marketing.

You can create a deeper sense of connection with your audience through 3D product explainer videos.

3D animation is a lot more engaging than 2D, which means you can create a deeper sense of connection with your audience through 3D explainer videos.

  • The technology is realistic and relatable
  • The images are more memorable
  • It’s fun to watch in 3D
You can reuse assets later on.

If you have a 3D model that you want to reuse in another video, it’s easy. Just create a new file and import the existing assets into it. Then, just change the camera angle or add some text to your new file and voilà—you’ve created an entirely different explainer video with exactly the same 3d model!

This also means that if someone else needs to make a product explainer video using your work (or even just use some of your assets), they can simply ask for permission first!

What makes up a great product explainer video?

A top-notch product explainer video acts as a swift, efficient, and engaging method to present and elucidate your product or service to your target audience. Here are the essential elements that constitute an exceptional product explainer video:

  1. Clear and Succinct Messaging: Steer clear of making things overly intricate. Your audience should grasp the principal idea within the opening moments. Maintain the video’s brevity whilst covering all requisite details.
  2. Engaging Storytelling: A captivating narrative can retain viewers’ attention. Utilise a problem-solution framework, starting with a common challenge your target audience encounters, and then present your product as the remedy.
  3. High-Quality Visuals: Whether you’re utilising animations, real-life footage, or a blend of the two, the visuals should be professional and pertinent to the content. First-rate visuals enhance credibility and make the content memorable.
  4. Professional Voiceover: A lucid, well-paced, and professional voice can markedly elevate the video’s quality. Opt for a voice that aligns with your brand and resonates with your target audience. Your product explainer video script is a crucial factor to whether your audiences will stick to watch to the end or leave after the first few seconds, so be sure not to skimp on this part.
  5. Simple Language: Eschew jargon. Employ straightforward language that even someone unacquainted with your industry can comprehend. Remember, the goal is to connect with your audiences and product explainer videos need to be relatable, and easily digestible so that audiences can easily remember you and your brand.
  6. Effective Call to Action (CTA): Round off the video with a robust CTA, guiding viewers on the precise action you’d like them to undertake next, be it visiting a website, registering, or making a purchase.
  7. Relevance to the Target Audience: The content should be tailor-made to address the specific necessities, preferences, and challenges of your target demographic.
  8. Consistent Branding: Ascertain that the video aligns with your brand’s colours, tone, and overall identity. This aids in fostering brand recognition and trust.
  9. Pacing and Timing: The video shouldn’t be overly lengthy or too brief. Typically, 60-90 seconds is an apt duration for explainer videos. However, the length might vary based on the intricacy of the product.
  10. Background Music: Select background music that complement the video’s tone. It should augment the narrative without drowning out the voiceover.
  11. Testimonials or Reviews: If relevant, showcasing a few swift testimonials or reviews can bolster your product’s or service’s credibility.
  12. Technical Accuracy: Guarantee all technical specifics about your product or service are spot-on. This is especially vital for products in sectors like tech, health, or finance.
  13. Social Proof: Demonstrating how many individuals have benefited from your product can sway potential customers.
  14. Continuous Feedback: Prior to finalising the video, gather feedback from a varied group to ensure the message is clear and compelling.

By making certain that a product explainer video incorporates these components, brands can forge a potent tool to introduce, educate, and persuade their target audience about the merit and advantages of their product or service.


Why Partner with XO3D for Your Product Explainer Videos?

Choosing a partner for your 3D product explainer videos is a decision that should be approached with careful consideration. Here’s why partnering with XO3D is the smart choice:

  1. Unparalleled Expertise: At XO3D, we pride ourselves on our depth of knowledge and experience in the 3D animation industry. Our team of professionals is skilled in creating captivating and high-quality explainer videos that effectively convey your product’s features and benefits. We have an unbroken streak of 5-star Google Reviews thanks to our happy and satisfied clients!
  2. Cutting-Edge Technology: We utilise the latest tools and software in the 3D animation field. This ensures that your videos are not only visually stunning but also aligned with the most recent technological advancements, offering smooth playback and impressive visual effects.
  3. Customisation: Understanding that each product is unique, we offer tailor-made solutions for each of our clients. Our videos are not one-size-fits-all; they are crafted to resonate with your target audience and align with your brand’s voice and identity.
  4. Collaborative Process: We believe in working hand-in-hand with our clients. From the initial idea brainstorming to the final product, your feedback is integral. We ensure open communication throughout the project, so the final video truly reflects your vision.
  5. Cost-Effective Solutions: At XO3D, quality doesn’t come at the expense of your budget. We offer competitive pricing, ensuring you get the best value for your investment. Our efficient workflow also ensures that projects are delivered on time, every time. Check out our packages page for a more detailed list of services we can offer.
  6. Diverse Portfolio: Our body of work spans various industries and product types. This breadth of experience ensures that we can handle any challenge and create videos that cater to different market segments with equal finesse. Be sure to check out our case studies to see our best and latest work.
  7. Post-production Support: Beyond just creating your video, we offer post-production support and marketing insights to help you leverage your 3D product explainer video effectively, ensuring it reaches the right audience and drives engagement.

Partnering with XO3D as your explainer video agency means entrusting your product explainer videos to a team that is committed to excellence, innovation, and client satisfaction. Let us help you translate your vision into a visual masterpiece that not only explains but also enthralls.



We believe that 3D product explainer videos are the way to go for your next marketing campaign. They’re an incredibly effective way to help people see what you’ve got and how it works, but also give them a sense of depth and realism by using real-world cameras like the ones you’ll find in your pocket today. If you’re looking for a way to showcase your product in an entertaining and engaging way then this may be just what you need!

Explore our product video services and get in touch with our team today for a quote!

Did you find this blog useful? Share it!

Got a 3D project in mind?

We would love to help! Send us your project brief and we'll come back to you with a quote.

Contact Us
Subscribe to XO3D Newsletter
3D Industry & Marketing Tips

Get all the latest 3D marketing tips, industry news, and exclusive discounts straight to your inbox each week.


Expert 3D animations for your product advertisements

We can help with storyboarding and creative direction, too! Get in touch with our team for a quote.

Contact Us