Video Production

Prepare High-Definition Product Videos for Optimal Engagement.

Thomas Howcroft

Founder of XO3D | Product Rendering Expert
BA Honours Design & Marketing

WHAT ARE PRODUCT VIDEOS?

Definition.

For companies, video marketing is one of the best-proven solutions for attracting customer interest and engagement. So, many businesses focus on preparing professionally-made customer product videos.

The trained videographers use techniques like 3D rendering to create dynamic promotional videos for products and services. These videos highlight the company’s brand image through video format and even attract a wide range of viewers across different platforms.

HOW CAN PRODUCT VIDEOS HELP YOU?

Advantages.

Here are the top features of the product videos that make them attractive for promotional reasons.

ENGAGING VISUALS

The video-based product videos are possible to edit and design as needed, with advanced effects and transitions. The stylish video visuals attract more views and hold attention well.

EMOTIVE VALUE

In the best promotional product videos, the creators run a storyline in the background, which induces an emotional reaction. Examples include everything, from fun dance videos to thought-provoking animated short videos.

FASTER ENGAGEMENT POTENTIAL

Unlike other types of content, like text-based blog content, product videos capture viewers’ attention faster. A well-designed video appeals to most online visitors, thus driving CTRs.

MEMORABLE PROMOTION

Given the attractive visuals and emotion-inducing background sound, people remember these promotional content types longer than other versions. With catchy phrases and visuals, the videos establish a good brand image.

WHAT ARE THE BENEFITS OF PRODUCT VIDEOS?

Benefits.

01.

Attracts viewers across diverse demographics.

02.

These are visually more appealing and memorable.

03.

Product videos show only the basic information of what is being promoted, which is easier for viewers to digest.

04.

The video-based content is more engaging with a background storyline or theme.

05.

The product video is suitable for advertising across different digital mediums, like social media, websites, etc.

06.

Videos boost brand popularity more prominent as more people view and share them.

WHO USES PRODUCT VIDEOS?

Applications.

Videographers.

Videographers also focus on product videos to showcase their skillset in promotional video creation for clients. They offer unique ideas and techniques to create high-definition videos in different styles.

Businesses.

Companies invest in product video development to create appealing marketing videos for businesses, their services, and more. Video-based content attracts more conversions, engagement, and sales.

Marketers.

Digital marketing experts focus on product video development using various tools and techniques to promote the necessary products and projects efficiently. They promote services and product types via these videos across different mediums.

Designers.

The designers selling their products can benefit from the high-quality 3D-rendered videos of their products, to promote them to consumers. They use these videos to show how the products work.

WHERE ARE PRODUCT VIDEOS USED?

Examples.

The professionals that experts help with product video development prepare the following types of videos.

- Social media videos
- Advertisement videos
- Product page promotional videos
- Vlogs
- Tutorials
- Videos to use in emails

HOW ARE PRODUCT VIDEOS CREATED?

Process.

STEP 1

MARKET RESEARCH

We research the market and other product video options for inspiration.

STEP 2

PRODUCT INFORMATION

Our professionals gather the necessary information about the product.

STEP 3

OUTLINE

Using different tools, we plan the outline of the video project and then shoot the content.

STEP 4

CUSTOMISATIONS

Our editors run the introductory product video and add customizations, like effects, soundtrack, etc.

STEP 5

FINALISATION

After checking the final video and adding some last-minute adjustments, we finalize the final project.

Do you have a project in mind?

WHAT IS THE PRODUCT VIDEOS WORKFLOW?

Sequences.

STEP 1

GOAL RECOGNITION

The experts analyze the available information and research market data to understand the primary goal of the product video.

STEP 2

TARGET SETTING

Next, the professionals working on this creation focus on understanding who the target audience for the project is for the specific client.

STEP 3

SET PARAMETERS

The team discusses the average timeline for the video creation process and the overall cost of development with the client to get approval.

STEP 4

CHOOSE AGENCY/SOFTWARE

For the product video creation, the main decision-makers assess between options, like taking a professional editor’s help or online software.

STEP 5

VIDEO STRUCTURING

Following this, the team decides on the structure of the overall video, with the beginning, body, and climax breakdown.

STEP 6

SELECT MODE

We discuss different visual models and effect options for the promotional product video, like live-action or animation-focused.

STEP 7

PLAN SCRIPT

Next, the team working on this development process writes the script for the promotional video and prepares the leading marketing guide.

WHAT ARE THE DIFFERENT TYPES OF PRODUCT VIDEOS?

Variations.

Short and Looping Videos

These videos are concise, in GIF-like format, where the visuals appear and end in some seconds or with repetitions.

Image-based Videos.

These videos include a slideshow of multiple images with music and text overlapping in the background.

Review Video.

These videos include the visual of the product or the main person reviewing it, with voiceover and transitions.

Demonstration Videos.

The demo video shows the visuals of the product you are promoting. One can add thematic templates, music, and CAD rendering imagery to create a dynamic promotional video.

WHAT ELSE CAN BE DONE WITH PRODUCT VIDEOS?

Other use cases of Product Videos are detailed here.

REAL ESTATE

The videos can show a view through the whole property in a virtual tour format, moving the camera view through the rooms for a comprehensive look.

ARCHITECTURE & DESIGN

Developers use the 3D rendered videos to show a demonstration content of their planned design structure digitally.

VIDEO GAMES

Video games promotional videos can be created using this technique, highlighting different elements of the reel world with effects and graphics.

ENTERTAINMENT

These promotion-oriented videography techniques create entertaining content like trailers, etc.

FREQUENTLY ASKED QUESTIONS

FAQ.

HOW LONG SHOULD THE PRODUCT VIDEOS IDEALLY BE?

Ideally, the product videos that you are creating for promotional reasons should be short, between 8-30 seconds long on average.

WHAT IS THE IMPORTANCE OF VIDEO SCRIPTS?

The video script will give you a base structure to fall back on for the video project you are creating. So, make a script with instructions on what visual follows the other. Then, you should shoot the right amount of footage you can edit later per the instructions.

WHY CREATE HIGH-QUALITY PRODUCT VIDEOS?

Videos that appear blurry or low-definition can distract people from the content and reduce their interest, decreasing sales. Instead, use high-quality visuals using techniques like 3D rendering to make the visuals look vibrant and attractive.