Service
Scroll Animation.
Immersive scroll-driven 3D animation that tells your product story frame-by-frame as visitors scroll.
Start a conversationSelected clients
Scroll-driven product storytelling.
Scroll animation is 3D product motion tied to the visitor's scroll position, so a launch page reveals the product in a controlled sequence rather than playing a film the visitor has to start. XO3D, a director-led product CGI studio in Stevenage, UK, builds these experiences from CAD, mapping rotation, feature reveals, exploded views and chapter transitions to deliberate points in the page. The result is a page that explains a technical product in the order it should be understood. Scroll points, transitions and interactions are agreed before development, and the build is previewed at each milestone, including mobile behaviour. Delivery uses image sequences, WebGL or a hybrid approach, chosen against an agreed performance budget and tested across the supported device range, because a launch page that stalls on a phone loses the visitor before the product lands.
Why it works
Why brands use scroll animation.
Direct the product story.
Sequence the product, message and interaction so each movement has a clear communication role.
Reveal complexity.
Mechanisms, assembly logic and internal components can be revealed in sequence as the visitor scrolls.
Mobile-first.
Designed for touch and tested across the agreed mobile and desktop device range.
Performance-led.
Image sequences and WebGL, chosen to fit your performance target.
What we deliver
Built for every brief.
Product Reveal Scroll
Product motion and feature reveals mapped to the structure of a launch landing page.
Exploded View Scroll
The product separates into components as the visitor scrolls, combining engineering communication with cinematic direction.
Storytelling Scroll
A long-form product narrative built from chapters, transitions and purposeful motion.
Process
Our scroll animation process.
- 01
Share the brief.
Send the product, the page context and the story you want to tell.
- 02
Define the experience.
We agree the scroll points, transitions and interactions before development starts.
- 03
Build and refine.
Preview at every milestone — animation, transitions, mobile behaviour.
- 04
Deliver and embed.
Drop into your existing site — image sequences, WebGL or hybrid.
FAQ
Common questions, answered.
Are scroll animations performant?
Can I embed in WordPress / Shopify / custom site?
How long does development take?
Other product services
There's more.
Start the conversation
Have a product story worth scrolling? Let's talk.
We reply to every brief personally, usually within one working day.
About the studio
XO3D is a director-led product CGI studio, incorporated as XO3D Ltd in 2019 (UK Companies House 11876020). Founded by Thomas Howcroft (Founder and Creative Director) and Alex Mann (Co-founder and Managing Director). Based at the Business and Technology Centre in Stevenage, UK, with representation at 244 Fifth Avenue, New York. We work with tech, industrial and premium consumer brands on product films, launch stills and interactive experiences.