3D renderings have revolutionized the way of selling things to any buyer as an essential marketing asset. It is a potent tool that has been used nowadays in almost every industry. Before discussing the usage of 3D rendering as marketing assets, it is essential to know about the technology first.
By using 3D rendering, any flat 2D image is made visually attractive and lively. In the beginning, a wireframe of the structure is created, and then all the necessary colour, shades and light are added to the image to make it look more realistic.
It is just like 3D animation movies, and the same techniques are also used in architectural designing, home interior designing, real estate business, marketing and many other fields. The renderings make a product or design presentable before customers so that they quickly become attracted to purchase it.
A. MARKETING ASSETS
Marketing assets are methods that a company uses to advertise its products and services and attract potential customers. Blogs, photographs, videos, website content, and PPT presentation- all of them are used as marketing assets.
Another important thing that is now being used as a marketing asset or making the basic marketing assets extraordinary is 3D rendering. The primary use of 3D rendering as a marketing asset is through the visual 3D presentation of a product or service to be sold. Using this procedure, you can create promotional animated images and videos to engage the audience and influence them to purchase it.
3D rendering provides a detailed look of the product or service that cannot be done through photographs or films. It is not an easy task to create brand awareness among potential customers and make them connect with your brand. However, one of the most effective ways to convey your ideas to the clients is through great visual presentations.
According to reports, 65% of the information stays in the audiences’ mind when presented through visuals in comparison with 10% through written texts. Therefore, attractive images and videos using 3D renderings can offer you more return on investment in promoting products and services.
Especially in the case of architecture, real estate and product industry, 3D rendering is a useful marketing asset which gives the customers a vivid idea about space, shape, texture and other measurements.
B. PRODUCT MARKETING ASSETS
The human brain is quickly attracted towards lively visuals. Presenting a product through the visual medium can help in retention and comprehension. Advertisement campaigns that include attractive visual presentations are more likely to stay in the minds of customers.
So, they may get back to your brand when needed. Using the 3D Product rendering technique, you can easily add pictures, interactive, graphics and animations to your product campaign.
With the help of high-resolution 3D rendering, the object in the image can be fixed into different sizes according to your need. From life-size product packaging to the product catalogue, 3D rendering can guide you through all the phases of product marketing.
For any brand, the primary goal is to make their product stand out among other similar items in the market. Superior 3D renderings represent the subtle details and variations of every product such as transparency, length, colour, texture, materials and much more elements without making different prototypes.
Also, unlike photography, 3D renderings can effectively make a comparison between products. The renders can be duplicated in separate resolutions, visual effects and lighting without even altering the equipment. Therefore, the outcome of a product through 3D rendering is far more realistic than photography, which makes it a great promotional tool for product marketers.
This 3D rendering software also offers the marketers to erase certain features from the product that the clients do not end up liking. You can also create an animation using 3D software and promote your product to the mass audience.
Even in that case, the complete control of the representation remains on the marketer and he or she can alter it according to demands. Apart from being less time consuming, the cost of creating perfect 3D rendered product images is much less than photographed pictures.
C. ARCHITECTURAL MARKETING ASSETS
With the help of digital architectural rendering for marketing assets, you can now share all the products’ functionality with the possible buyer and the beauty of the product designing. Generating leads is an integral part in case of finding potential customers for a particular product.
There might be some clients who often buy products from you and are loyal to your company, but if you are planning to increase your company’s sales, you just need to find new clients. It will automatically boost your revenue.
Once you start producing digital models of your existing and upcoming products with the help of architectural rendering, you can demonstrate and present your product better in front of both your current and possibly new customers.
Most of the people nowadays are slightly inclined in favour of online shopping. You can share the 3D animated pictures made using architectural rendering on social media and the websites you use to sell your products.
One of the most exciting aspects of architectural rendering is that it also saves you a fair amount of money that you previously used to spend in the marketing process of a product. The method of preparing a 3D model of the product by using architectural rendering is time-consuming, but on the other hand, it is highly profitable.
Once the product is placed in the market, you will start earning from it sooner than you expected. This is because architectural rendering is highly effective and you need not spend any extra amount of money in the future for the same product.
The designs of the product you will get from 3D rendering will be highly realistic, and you can also make changes to the design if you feel it is necessary. Invest in the 3D rendering now as it will prove to be a valuable asset to your company in the near future.
D. PROPERTY SALES
If you are a building developer or real estate agent and want to start selling your property in the middle of an ongoing project, then 3D rendering can save the day for you by having on hand marketing assets. It will help you create visual presentations that you can present in front of your property’s possible buyer.
Earlier real estate agents and building developers have to depend on the drawings of an artist. The artists used to draw 2D paintings of the possible structure that the real estate agent plans to develop soon. The agent or the developer has to sell the property based on that design.
Now, with 3D rendering, you as a developer or real estate agent can add every minute detail to the 3D painting. You can include details like the materials used, floor plan and many other aspects of the picture. It is also possible to remove any of the items from the designed image if the developer or the buyer does not like it.
This method does not take a lot of time. Whether you plan to design a multiplex shopping mall, an office building or a single storied house, you can prepare anything and everything with 3D rendering. The interested buyer can go through the whole process of the building-making with this fantastic technology.
Suppose a client lives in another country. He can now have a better idea about the project that he is going to invest. It gives mental satisfaction to the buyer, and also the seller cannot be blamed for a different kind of property making as the buyer will now approve 3D design where there is no room for error. This thing used to happen in earlier times with 2D drawings of the buildings.
E. PROPERTY DEVELOPMENT
If all the industries are compared, 3D rendering has gone up in the past few years. Now, owing to this, the real estate industry will probably come on top of the list. Over the past few years, the reliance on 3D technology has increased exponentially.
With every passing year, it has been observed that more and more real estate agents, developers and realtors are investing in the 3D rendering technology as they believe it is highly efficient and easily fits their budget.
Earlier the agent, developer or the realtor needed to arrange property tours that are time-consuming, but now using the 3D technology prepared animations, virtual tours have become more convenient. It saves both time and money.
Now the client will know about every single development from the home and the agent or the realtor will also be able to show the client more than one property from another place.
The developer can also make the necessary changes in the property anytime he wants just by removing the particular portion from the design with one click. Reviewing a part of the property is also possible multiple times.
With the 3D rendering, it is also easy to make the workers understand what the developers are looking for as the 3D designs cover almost every aspect of the building, from making materials to the colour of the walls. It is beneficial for both the client and the developer.
F. COMPUTER GENERATED IMAGERY (CGI)
One of the most common things for which 3D rendering is applied is computer-generated imagery (CGI). With the help of 3D rendering engines, you can easily convert 3D models into 2D images. Also, the engines will take care of the necessary texture and light by performing a calculation.
Based on the capacity and processing speed of the 3D rendering software, you can get two types of rendering.
- Real-Time Rendering: This procedure is mainly applied for video games. In this case, due to the high speed of loading images, an illusion of movement is created. 3D rendering has made video games interactive and engaging. The high-speed contributes to the fast reaction of the characters and helps them interact with the players.
- Offline Pre-Rendering: This type of rendering is focused on quality. Here, movement or speed does not have much importance. Primarily, it helps the designer to create the photorealistic shading and lighting effect.
Some of the main techniques that 3D rendering engines combine to create a lively picture are- Z-buffering, Ray-casting, Radiosity and Rasterization.
Steps to Create Computer-Generated Imagery Using 3D Rendering
There are some essential steps that you need to go through before creating a 3D rendered image. Some of these steps include-
Technical Assessment
At the initial stage, you need to realize the customer’s demands to provide the accurate 3D rendered illustration. You can also give them visual references, such as photographs, sketches, and images for understanding. Try to offer specific pictures to ensure the excellent presentation of the idea.
3D Modelling
The artist builds a 3D model of the object. In this step, he works on the texture, shape and light of the item.
Computer Rendering
The computer is used to perform this step. It includes the building of 3D pictures from a digital model based on fixed parameters. The duration of the procedure is dependent on the object’s complexity and the needed photorealism effect.
Post Production Stage of Computer 3D Rendering
Then the 3D artist creates shadows and effects for the ambience. 3D artists use video editors or graphics to get such results.
Final Delivery of The Product
Finally, the end product is presented in front of the client to persuade them for purchase. Be it computer-generated architectural design, animation, video games, or object 3D visualisation; 3D rendering has become an integral part of designing.
CONCLUSION
Nowadays, marketers and business owners are more inclined towards promoting products through visual representation. Therefore, the gradual progress in 3D technology has offered wings to the marketing ideas at an affordable cost.
In the case of architectural design or other products, the 3D rendering helps you to understand the flaws, and make changes in the product design accordingly. So, your customers can achieve better satisfaction through the realistic representation of products and services.
3D rendering is an effective, yet bud friendly marketing tool that should be incorporated into your marketing strategy to generate more leads and attract more customers.
