XO3D as Speaker at Keyshot World 2023 in London

KeyShot World 2023 was our second appearance as a presenter at KeyShot World, and the first in person. In 2021, we had the opportunity to speak at the Virtual KeyShot World 2021, and we’re so pleased to have been invited to become part of it for the second time around.

The event was organised by INNEO Solutions and was held at Lumiere London’s White Loft. Our entire UK team came down to experience the conference together. We were joined by a number of 3D artists, business owners, and marketers, all eager to learn about the latest in KeyShot and 3D technology.

KeyShot World 2023 took place on Wednesday 22 November 2023 at Lumiere London on Underwood Street. INNEO’s programme for the day combined talks on CGI, animation and virtual and augmented reality with workshops for beginners and advanced users, and one-to-one sessions with INNEO and Luxion specialists. The day opened with a KeyShot product update and a look at its strategic direction, given by Jens Heineck of Luxion, the developer of KeyShot, and Neil Templeton of INNEO.

Our managing director, Alex Mann, spoke about “The New Wave of Advertising with 3D Technology: An In-depth Look at GLBs and Interactive Content”. The talk looked at what GLB files and interactive 3D can do in marketing, and showed how KeyShot fits into our workflow, supported by client case studies in which that approach gave customers a more interactive experience of the product.

Event facts

• Event: KeyShot World 2023
• Date: Wednesday 22 November 2023
• Organiser: INNEO Solutions
• Venue: Lumiere London, London
• XO3D speaker: Alex Mann, Managing Director
• Session: “The New Wave of Advertising with 3D Technology: An In-depth Look at GLBs and Interactive Content”
• Source: INNEO’s KeyShot World 2023 event page, which lists the programme and speakers

This was a 2023 session. The workflow it described is historical; for how we deliver interactive and AR files today, see the services linked below.

Why GLB files matter to product brands

A GLB is a single-file 3D model that a web page can display as an interactive viewer, so a buyer can rotate the product and inspect its shape and detail. On Android, Google’s Scene Viewer can open a GLB in augmented reality, and a matching USDZ file does the same on Apple devices through Quick Look, launched from the product page with no app to install.

KeyShot can export a scene as a GLB with its materials and textures baked into the file, so the model built for a product film or still can also serve the product page. That is how we work: XO3D delivers production-ready GLB and USDZ files through its product AR service, and builds product interactives such as 360-degree viewers and colourway configurators from the same Master Asset as the film and stills.

Our co-presenters

• Neil Templeton, Country Manager, UK, INNEO Solutions Ltd
• Jens Heineck, Channel Manager EMEA, Luxion
• David Thomson, Director, Frangus Ltd
• Alex D’Souza, Freelance Industrial Designer
• Hazel Suttle, XR Solutions Manager, INNEO Solutions
• Chris Udell, XR Technical Specialist, INNEO Solutions

Overall, it was a lovely time meeting everyone, and the entire team had a wonderful experience at KeyShot World 2023 in London.

Until the next one.