XO3D Wins 2024 Web Excellence Awards

Winner, Animation (Advertising & Marketing), 2024 Web Excellence Awards, for the Flash Motors scooter film.

The winning entry

The winning entry was the scooter film, one of two 40-second 4K product films we made for Flash Motors’ launch at CES 2024 in Las Vegas and for its social campaigns. It shows the Infinity X off-road electric scooter. The other film isolates its handlebar controller, the Flash Motors technology at the centre of the launch. The winners were published in May 2024, and the entry appears on the Web Excellence Awards winner page.

The CES date was fixed, so the team split production into three stages that ran in parallel, each with its own owner: animation and camera, lighting and materials, then post-production and overlays. Every colourway, Yellow, Mint, Green and Black, was rendered from one Master Asset.

The full project, including colourway cuts and engineering close-ups of the suspension, batteries and controller, is in the Flash Motors case study, with the controller film covered in the Infinity X controller case study. Connor Hamilton-Smith directed, with Alex Mann as Creative Director, Thomas Howcroft producing, Jack Robertson on lighting and rendering and Gulliver Tickell on sound design. We published the scooter film on Behance on 19 January 2024, and Behance went on to feature it in its After Effects and 3D Motion galleries.

How the awards are judged

The Web Excellence Awards are run by WEA GmbH, based in Basel, Switzerland, and accept entries from anywhere in the world. Each entry is assigned to several judges from different backgrounds and scored on a ten-point scale against six criteria: innovation and creativity, functionality and usability, content and user experience, visual design, technical quality and performance, and overall experience.

Advertising and marketing work is judged on concept, strategy and execution rather than on individual design elements, and a category can have several winners or none.

A huge thank you to our clients for trusting us with their creative briefs, and to the XO3D team, animators, modellers, lighters, art directors, and producers, whose work made this win possible.